System and method for using psychological significance pattern information for matching with target information

• US 8,010,400 B2
• Filed: 10/13/2006
• Issued: 08/30/2011
• Est. Priority Date: 07/06/2000
• Status: Expired due to Fees

• Current Assignee: Transporin, Inc
• Original Assignee: Protigen Incorporated
• Inventors: Mascarenhas, Desmond
• Primary Examiner(s): Jeanty; Romain
• Application Number:
  US11/580,665
• Publication Number:
  US 20070033084A1
• Time in Patent Office: 1,782 Days
• Field of Search: 705/10, 705/7
• US Class Current: 705/7.29
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/353 into predefined classes
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A computer-implemented system for creating a classification significance pattern for end users, and enabling end users to use their classification significance pattern to conduct custom searches for target information, such as information about products, services, and jobs, as well as enabling third parties, such as vendors and potential employers, to target their advertisements to groups of users meeting a certain classification. A classification significance pattern is created by having a user take a psychological test, for example, that includes a personality test, a design taste test, a recreation/travel test, a life satisfaction test, an interactive game module, or a career/job test, and having the system automatically score such test and classifying the user based on a defined abstract classification.

Claims

1. A computer implemented method for classifying a user to match the user with target information, the method comprising:

creating by a processor an archetypal classification significance pattern for a user using at least one psychological test that measures inherent traits of the user and which is not dependent on the user'"'"'s past behavior, wherein use of the archetypal classification significance pattern is consensual, the user has control of the archetypal classification significance pattern when the archetypal classification significance pattern is in use, and the archetypal classification significance pattern remains stable over time for the user; and

determining by the processor the target information matching one or more elements of the archetypal classification significance pattern for the user, the determining performed using a classification index for the target information.

2. The computer implemented method of claim 1, wherein the psychological test is eSAIL.

3. The computer implemented method of claim 1, wherein the archetypal classification significance pattern includes data indicative of an archetype to which the user corresponds.

4. The computer implemented method of claim 3, wherein the archetype comprises an efficacy-focused archetype.

5. The computer implemented method of claim 3, wherein the archetype comprises a safety-focused archetype.

6. The computer implemented method of claim 3, wherein the archetype is indicative of a sense of humor.

7. The computer implemented method of claim 3, wherein the archetype is indicative of a patient'"'"'s information-aggressive behavior.

8. The computer implemented method of claim 3, wherein the archetype is indicative of a patient'"'"'s propensity for participating in contests and games.

9. The computer implemented method of claim 3, wherein the archetype is indicative of a patient'"'"'s propensity for gambling.

10. The computer implemented method of claim 1, further comprising:

presenting using a display the matched target information to the user.

11. The computer implemented method of claim 10, wherein the target information comprises at least a product or service.

12. A system for matching a user with target information based on classification of the user, comprising:

a computer server node in a network system, the computer server node having a first code mechanism operable to create an archetypal classification significance pattern for a user using a psychological test that measures inherent traits of the user and is not dependent on the user'"'"'s past behavior, wherein the archetypal classification significance pattern remains stable over time for the user;

a data base coupled to the computer server node and including a classification index for the target information, wherein the classification index is configured for matching to one or more elements of the archetypal classification significance pattern of the user; and

a second code mechanism coupled to the first code mechanism and operable to find target information whose classification index matches one or more elements of the archetypal classification significance pattern of the user, wherein use of the archetypal classification significance pattern is consensual and the user has control of the archetypal classification significance pattern when the archetypal classification significance pattern is in use.

13. The system of claim 12, wherein the psychological test is eSAIL.

14. The system of claim 12, wherein the archetypal classification significance pattern includes data indicative of an archetype to which the user corresponds.

15. The system of claim 14, wherein the archetype comprises an efficacy-focused archetype.

16. The system of claim 14, wherein the archetype comprises a safety-focused archetype.

17. The system of claim 14, wherein the archetype is indicative of a sense of humor.

18. The system of claim 14, wherein the archetype is indicative of a patient'"'"'s information-aggressive behavior.

19. The system of claim 14, wherein the archetype is indicative of a patient'"'"'s propensity for participating in contests and games.

20. The system of claim 14, wherein the archetype is indicative of a patient'"'"'s propensity for gambling.

21. A non-transitory computer-readable medium comprising computer-executable instructions for matching a user with target information, the computer-executable instructions executed by a computer for causing performance of the method comprising:

receiving at the computer measures of a user'"'"'s traits obtained from a psychological test, wherein the psychological test does not measure the user'"'"'s past behavior;

identifying by the computer one or more archetypes corresponding to the user'"'"'s traits based on clusters determined from a plurality of measures of users'"'"'traits; and

determining by the computer an archetypal classification significance pattern for the user to permit matching the user with target information, the matching performed using a classification index for the target information, wherein the archetypal classification significance pattern remains stable over time for the user, and wherein use of the archetypal classification significance pattern is consensual and the user has control of the archetypal classification significance pattern when the archetypal classification significance pattern is in use.

22. The computer-readable medium of claim 21, wherein the psychological test is eSAIL.

23. The computer-readable medium of claim 21, wherein the archetypal classification significance pattern includes data indicative of an archetype to which the user corresponds.

24. The computer-readable medium of claim 23, wherein the archetype comprises an efficacy-focused archetype.

25. The computer-readable medium of claim 23, wherein the archetype comprises a safety-focused archetype.

26. The computer-readable medium of claim 23, wherein the archetype is indicative of a sense of humor.

27. The computer-readable medium of claim 23, wherein the archetype is indicative of a patient'"'"'s information-aggressive behavior.

28. The computer-readable medium of claim 23, wherein the archetype is indicative of a patient'"'"'s propensity for participating in contests and games.

29. The computer-readable medium of claim 23, wherein the archetype is indicative of a patient'"'"'s propensity for gambling.

30. The computer-readable medium of claim 21, for causing further performance of the method comprising:

determining by the computer the target information matching one or more elements of the archetypal classification significance pattern for the user.