Determining advertising activity

• US 8,015,615 B1
• Filed: 03/12/2010
• Issued: 09/06/2011
• Est. Priority Date: 06/30/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Agrawal, Shrish, Chen, Johnny
• Primary Examiner(s): Chai; Longbit
• Application Number:
  US12/723,328
• Time in Patent Office: 543 Days
• Field of Search: 726/26
• US Class Current: 726/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 43/00 Arrangements for monitoring or testing data switching networks
• CPC Class Codes: H04L 63/1466 Active attacks involving interception, injection, modification, spoofing of data unit addresses, e.g. hijacking, packet injection or TCP sequence number attacks
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system may obtain a first group of information when an advertising link is requested and a second group of information when the advertising link is selected. The system may further detect illegitimate advertising-related activity based on the first group of information and the second group of information.

Claims

1. A method, performed by one or more processors associated with one or more server devices, the method comprising:

receiving, by one or more processors associated with the one or more server devices, a request for an advertising link;

providing, by one or more processors associated with the one or more server devices, and in response to the request, an advertising link to a client device;

obtaining, by one or more processors associated with the one or more server devices, a first group of information, in response to the request, where the first group of information is obtained before the one or more server devices receive an indication that the client device has selected the advertising link;

receiving, by one or more processors associated with the one or more server devices, an indication that the client device has selected the advertising link;

obtaining, by one or more processors, a second group of information, associated with the client device or a user of the client device, in response to receiving the indication; and

identifying, by one or more processors associated with the one or more server devices, a presence of illegitimate activity based on a comparison of at least a portion of the first group of information and at least a portion of the second group of information.

2. The method of claim 1, where the identifying further includes:

identifying illegitimate activity when the at least a portion of the first group of information and the at least a portion of the second group of information do not match.

3. The method of claim 1, where the request for an advertising link includes:

information identifying an advertising link associated with a document.

4. The method of claim 1, further including:

adjusting, when illegitimate activity is determined to be present, a fee paid or charged to a web publisher associated with the advertising link.

5. The method of claim 1, where the first group of information and the second group of information each includes at least one of:

information associated with a browser that is associated with the client device,

information associated with the client device to which the advertising link is to be provided, or

information associated with the user, of the client device, to which the advertising link is to be provided.

6. The method of claim 5, where the information associated with the browser that is associated with the client device includes:

at least one of a browser type, a browser version, information identifying whether Java®

is enabled for the browser, information relating to a plugin installed on the browser, a length of a history associated with the browser, a number of Multipurpose Internet Mail Extensions (MIMEs) associated with the browser, a window width of a user interface associated with the browser, a window height of a user interface associated with the browser, a language associated with the browser, a JavaScript®

version associated with the browser, or an order of a header of messages transmitted by the browser.

7. The method of claim 5, where the information associated with the client device includes:

at least one of an Internet Protocol (IP) address associated with the client device, a screen size associated with the client device, a screen width associated with the client device, a screen depth associated with the client device, a color resolution associated with the client device, a clock time associated with the client device, a time zone in which client device is located, or a type of operating system running on the client device.

8. The method of claim 5, where the information associated with the user includes cookie information.

9. A server, including one or more computers on a network, the server comprising:

a processor;

a memory to store instructions that when executed by the processor, cause the processor to;

provide a group of advertising links to a client device;

obtain, from the client device, and before the server receives an indication that an advertising link, of the group of advertising links, is selected, a first group of information associated with the client device or a user of the client device;

receive a selection of the advertising link;

obtain, from the client device, and in response to the selection of the advertising link, a second group of information associated with the client device or the user of the client device; and

identify illegitimate activity when a comparison of the first group of information and the second group of information indicates that at least a portion of the first group of information and at least a portion of the second group of information do not match.

10. The server of claim 9, where the first group of information and the second group of information each includes at least one of:

information associated with a browser that is associated with the client device,

information associated with the client device to which the advertising link is to be provided, or

information associated with the user to which the advertising link is to be provided.

11. The server of claim 10, where the information associated with the browser that is associated with the client device includes:

at least one of a browser type, a browser version, information identifying whether Java®

is enabled for the browser, information relating to a plugin installed on the browser, a length of a history associated with the browser, a number of Multipurpose Internet Mail Extensions (MIMEs) associated with the browser, a window width of a user interface associated with the browser, a window height of a user interface associated with the browser, a language associated with the browser, a JavaScript®

version associated with the browser, or an order of a header of messages transmitted by the browser.

12. The server of claim 10, where the information associated with the client device includes:

at least one of an Internet Protocol (IP) address associated with the client device, a screen size associated with the client device, a screen width associated with the client device, a screen depth associated with the client device, a color resolution associated with the client device, a clock time associated with the client device, a time zone in which client device is located, or a type of operating system running on the client device.

13. The server of claim 10, where the information associated with the user includes cookie information.

14. The server of claim 9, where the processor is further to:

adjust, when illegitimate activity is determined to be present, a fee paid or charged to a web publisher associated with the advertising link.

15. The server of claim 9, where the group of advertising links is related to a content of a document.

16. A system comprising:

a server, including one or more computers on a network, where the server is to;

receive, from a client device, an advertisement query request for an advertising link;

provide the advertising link in response to the advertisement query request;

obtain, in response to the advertisement query request and before the server receives an indication that the advertising link has been selected, a first group of information associated with the client device or a user of the client device;

determine that the advertising link has been selected;

obtain, in response to determining that the advertising link has been selected, a second group of information associated with the client device or the user of the client device; and

compare the first group of information and the second group of information to determine whether selection of the advertising link is legitimate.

17. The system of claim 16, where the first group of information and the second group of information include a same type of information.

18. The system of claim 16, where the first group of information and the second group of information each includes at least one of:

information related to a browser that is associated with the client device,

information related to the client device to which the advertising link is to be provided, or

information related to the user to which the advertising link is to be provided.

19. The system of claim 16, where, when the server is to compare the first group of information and the second group of information to determine whether selection of the advertising link is legitimate, the server further is to:

identify illegitimate activity when at least a portion of the first group of information and at least a portion of the second group of information do not match.

20. A method, performed by one or more processors associated with one or more server devices, the method comprising:

receiving, by one or more processors associated with the one or more server devices, a request for an advertising link;

collecting, by one or more processors associated with the one or more server devices, first information related to legitimate advertising activity, where the first information includes information collected before the one or more server devices receive an indication that the advertising link has been selected, by a user of a client device, and information collected, after the one or more server devices receive an indication that the advertising link has been selected;

generating, using one or more processors associated with the one or more server devices, a first distribution of legitimate information based on the first information related to legitimate advertising activity;

collecting, by one or more processors associated with the one or more server devices, second information, associated with the client device or the user of the client device, during a predetermined time interval, where the second information includes information collected before the one or more server devices receive an indication that the advertising link has been selected and information collected after the one or more server devices receive an indication that the advertising link has been selected;

generating, using one or more processors associated with the one or more server devices, a second distribution based on the second information;

comparing, by one or more processors associated with the one or more server devices, the generated first distribution of legitimate information to the generated distribution of second information; and

identifying, by one or more processors associated with the one or more server devices, that illegitimate advertising-related activity occurred during the predetermined time interval, if the generated second distribution differs from the generated first distribution.

21. The method of claim 20, where the first information and the second information each includes at least one of:

browser information relating to the client device,

information relating to the client device to which the advertising link is provided, or

information relating to the user associated with the client device, to which the advertising link is provided.

22. The method of claim 21, where the browser information, relating to the client device, includes:

at least one of a browser type, a browser version, information identifying whether Java®

is enabled for the browser, information relating to a plugin installed on the browser, a length of a history associated with the browser, a number of Multipurpose Internet Mail Extensions (MIMEs) associated with the browser, a window width associated with the browser, a window height associated with the browser, a language associated with the browser, a JavaScript®

version associated with the browser, or an order of a header of messages transmitted by the browser.

23. The method of claim 21, where the information, relating to the client device to which the advertising link is provided, includes at least one of:

an Internet Protocol (IP) address associated with the client device, a screen size associated with the client device, a screen width associated with the client device, a screen depth associated with the client device, a color resolution associated with the client device, a clock time associated with the client device, a time zone in which the client device is located, or a type of operating system running on the client device.

24. The method of claim 21, where the information, relating to the user associated with the client device, includes cookie information.