Adaptive advertising apparatus and methods

  • US 8,065,155 B1
  • Filed: 02/10/2010
  • Issued: 11/22/2011
  • Est. Priority Date: 06/10/1999
  • Status: Expired due to Fees
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First Claim
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1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program, said at least one program being adapted to, when executed, adaptively provide advertising content that is targeted to at least one particular context via an output device by:

  • obtaining first digitized conversational speech derived from at least one of a plurality of parties to a conversation;

    evaluating the obtained first digitized speech;

    retrieving first stored advertising content based at least in part on said evaluating, said first stored content being contextually related to at least portions of said obtained first speech; and

    generating signals causing presentation of at least a portion of said stored advertising content on said output device.

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