Adaptive advertising apparatus and methods
First Claim
1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program, said at least one program being adapted to, when executed, adaptively provide advertising content that is targeted to at least one particular context via an output device by:
- obtaining first digitized conversational speech derived from at least one of a plurality of parties to a conversation;
evaluating the obtained first digitized speech;
retrieving first stored advertising content based at least in part on said evaluating, said first stored content being contextually related to at least portions of said obtained first speech; and
generating signals causing presentation of at least a portion of said stored advertising content on said output device.
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Accused Products
Abstract
An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to the topic of a conversation between a plurality of parties or individuals. In one variant, the at least one program comprises a speech recognition program that analyzes digitized speech, and identifies one or more words therein in order to determine the topic of conversation or context. Contextually related (or targeted) advertising is then selected based on its relationship to the determined context or topic.
437 Citations
45 Claims
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1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program, said at least one program being adapted to, when executed, adaptively provide advertising content that is targeted to at least one particular context via an output device by:
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obtaining first digitized conversational speech derived from at least one of a plurality of parties to a conversation; evaluating the obtained first digitized speech; retrieving first stored advertising content based at least in part on said evaluating, said first stored content being contextually related to at least portions of said obtained first speech; and generating signals causing presentation of at least a portion of said stored advertising content on said output device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program, said at least one program being adapted to, when executed, dynamically provide advertising content via a display device by:
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obtaining digitized conversational speech, and evaluating the speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify words in the digitized speech; using the identified words in order to determine at least one topic of conversation relating to the conversational speech; retrieving stored advertising content based at least in part on said at least one topic of conversation; and generating signals causing display of at least a portion of said stored advertising content on said display device. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37)
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38. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program, said at least one program being adapted to, when executed, dynamically provide advertising content via a display device by:
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obtaining digitized conversational speech, and evaluating the speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify words in the digitized speech; using the identified words in order to determine at least one topic of conversation relating to the conversational speech; retrieving stored advertising content based at least in part on said at least one topic of conversation; and generating signals causing display of at least a portion of said stored advertising content on said display device; wherein said computer program is further configured to adaptively present advertising content based at least in part on a user'"'"'s information query received via an input device in data communication with said computer program. - View Dependent Claims (39, 40, 41, 42, 43, 44)
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45. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program, said at least one program being adapted to, when executed, adaptively provide advertising content via a display device by:
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obtaining at least samples of the speech of at least one of a plurality of parties to a casual conversation; evaluating the obtained at least samples of speech, and retrieving stored advertising content based at least in part on said evaluating, said stored content being contextually related to at least portions of said obtained speech; generating signals causing display of at least a portion of said stored advertising content on said display device for a period of time; and after expiration of said period of time, adaptively and automatically selecting and causing display of other stored advertising content based on subsequent at least samples of speech.
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Specification