Adaptive information presentation apparatus and methods
DC CAFCFirst Claim
1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
- receive input from a user via one of a plurality of different function keys associated with a touch-screen input and display device, each of the different function keys having a different context associated therewith;
determine a context associated with the one function key;
forward the determined context to a remote networked server for the selection of advertising content, the selection being based at least in part on the forwarded context; and
present the selected content via the input and display device for viewing by the user.
2 Assignments
Litigations
1 Petition
Accused Products
Abstract
An adaptive information presentation apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display or play out via an audio system) information that is related or in response to inputs provided via an input device such as a for example touch-screen display device. In one variant, the at least one program analyzes user input to determine a context of the input, and selects advertising related to the context for presentation to the user.
455 Citations
38 Claims
-
1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
-
receive input from a user via one of a plurality of different function keys associated with a touch-screen input and display device, each of the different function keys having a different context associated therewith; determine a context associated with the one function key; forward the determined context to a remote networked server for the selection of advertising content, the selection being based at least in part on the forwarded context; and present the selected content via the input and display device for viewing by the user. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
-
receive input from a user via a first soft function key associated with a touch-screen input and display device; based at least in part on the input, generate a plurality of different soft function keys on the input and display device, the different soft functions keys each having a different context associated therewith; receive a second input via one of the generated plurality of soft function keys; cause selection of advertising content based at least in part on the context associated with the one generated soft function key associated with the second input; and present the selected advertising content via the input and display device for viewing by the user. - View Dependent Claims (8, 9)
-
-
10. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, the storage medium being part of a computerized information system disposed on or within a transport apparatus configured to transport at least one person from one location to another, said at least one program being configured to:
-
receive an input from a user of the transport apparatus, the input relating to a desired function; cause access of a remote server via an associated wireless interface to access information relating to the desired function; receive accessed information via the wireless interface; and implement the desired function using at least a portion of the received information; wherein said at least one program is further configured to; establish an ad hoc communication link with a portable computerized device of a user of the transport apparatus; and download at least a portion of the received information to the portable computerized device via the communication link. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
-
-
25. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
-
receive input from a user via one of a plurality of different function keys associated with a touch-screen input and display device, each of the different function keys having a different context associated therewith; forward the input to a remote networked server for determination of at least one context associated with the one function key and selection of advertising content, the selection being based at least in part on the determined context; receive the selected advertising content; and present the received content via the input and display device for viewing by the user. - View Dependent Claims (26, 27, 28, 29, 30)
-
-
31. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
-
receive input from a user via a first soft function key associated with a touch-screen input and display device; cause generation of a plurality of different soft function keys on the input and display device, the different soft functions keys each having a context associated therewith and being selected based at least in part on the received input; receive a second input via one of the generated plurality of soft function keys; facilitate selection of advertising content based at least in part on the context associated with the one generated soft function key associated with the second input; receive the selected content; and present the selected advertising content via the input and display device for viewing by the user. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38)
-
Specification