Adaptive information presentation apparatus and methods

CAFC
  • US 8,065,156 B2
  • Filed: 02/24/2010
  • Issued: 11/22/2011
  • Est. Priority Date: 06/10/1999
  • Status: Expired due to Fees
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First Claim
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1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:

  • receive input from a user via one of a plurality of different function keys associated with a touch-screen input and display device, each of the different function keys having a different context associated therewith;

    determine a context associated with the one function key;

    forward the determined context to a remote networked server for the selection of advertising content, the selection being based at least in part on the forwarded context; and

    present the selected content via the input and display device for viewing by the user.

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