System and method of providing targeted advertisements from subscribers of directory services

• US 8,065,185 B2
• Filed: 02/21/2008
• Issued: 11/22/2011
• Est. Priority Date: 02/21/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Bennett, Richard L., Foladare, Mark J.
• Primary Examiner(s): Colbert; Ella
• Assistant Examiner(s): Shaikh; Mohammad Z
• Application Number:
  US12/035,202
• Publication Number:
  US 20090216682A1
• Time in Patent Office: 1,370 Days
• Field of Search: 705/14
• US Class Current: 705/14.5
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 50/188 Electronic negotiation
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Disclosed are systems, computer-readable medium and a method for delivering advertisements to user devices. The method includes storing first data associated with online and physical activity of plurality of customers, storing second data associated with current status of plurality of advertisers, matching a customer with an advertiser based on analysis of the first data and the second data and delivering an advertisement to a device associated with the matched customers online and physical activity. The on-line and physical activity is captured by a plurality of devices including a mobile device via a plurality of sensors.

Claims

1. A method of advertising to user devices, the method comprising:

storing first data associated with on-line and physical activity of a plurality of customers, wherein the on-line and physical activity is captured in a plurality of devices, each device of the plurality of devices having at least one sensor, and wherein the physical activity is consumer activity that is detected independent of a geographic positioning system;

storing second data associated with current status of a plurality of advertisers;

matching a customer with an advertiser based on an analysis of the first data and the second data to yield a matched customer; and

delivering an advertisement to a device associated with the matched customer'"'"'s on-line and physical activity.

2. The method of claim 1, wherein the on-line activity is one of web browsing, television watching and mobile device activity.

3. The method of claim 1, wherein the first data further comprises location information of the customer.

4. The method of claim 1, wherein the status of the plurality of advertisers comprises at least one of availability of special other available inventory, budget, time of day, and season.

5. The method of claim 1, wherein the analysis of the first data further comprises assigning a value to a portion of the first data that is associated with a probable interest of the customer in a particular product or service based on their on-line activities.

6. The method of claim 1, wherein delivery of the advertisement to the matched customer'"'"'s device further comprises engaging in a two-way dialog with the customer on a scale of at least one of a product and a service in the advertisement.

7. The method of claim 1, further comprising:

if a customer is located within a certain distance to an advertiser based on location information from a device, the method comprises;

notifying the advertiser of an opportunity to deliver an advertisement to the local customer; and

prior to delivering the advertisement, receiving authorization from the advertiser to deliver the advertisement to the device with the local customer.

8. The method of claim 7, wherein a price for the authorized advertisement is negotiated based on the analysis of the first data.

9. The method of claim 5, wherein a price for the advertisement is based on the value assigned to the portion of the first data.

13. The system of claim 1, wherein the status of the plurality of advertisers comprises at least one of availability of special other available inventory, budget, time of day, and season.

21. The method of claim 1, wherein matching a customer with an advertiser based on the analysis of the first data and a second data also further comprises communicating only portions of the first data that are in compliance with the policy with an advertiser.

10. A system for advertising to user devices, the system comprising:

a processor;

a first module configured to control the processor to store first data associated with online and physical activity of a plurality of customers, wherein the on-line and physical activity is captured in a plurality of devices, each device of the plurality of devices having at least one sensor, and wherein the physical activity is consumer activity that is detected independent of a geographic positioning system;

a second module configured to control the processor to store second data associated with the current status of a plurality of advertisers;

a third module configured to control the processor to match a customer with an advertiser based on analysis of the first data and the second data to yield a matched customer; and

a fourth module configured to control the processor to deliver an advertisement to a device associated with the matched customers online and physical activity.

11. The system of claim 10, wherein the activity is one of web browsing, television watching and mobile device activity.

12. The system of claim 10, wherein the first data further comprises location information of the customer.

14. The system of claim 10, wherein the analysis of the first data further comprises assigning a value to a portion of the first data that is associated with a probable interest of the customer in a particular product or service based on their on-line activities.

15. The system of claim 10, wherein delivery of the advertisement to the matched customers device further comprises engaging in a two-way dialog with the customer on a scale of at least one of a product and a service in the advertisement.

16. The system of claim 10, further comprising a module configured to control the processor, if a customer is located within a certain distance of an advertiser based on location information from a device, to notify the advertiser of an opportunity to deliver an advertisement to the local customer and, prior to delivery of the advertisement, receive authorization from the advertiser to deliver the advertisement to the device with the local customer.

17. The system of claim 16, wherein the price for the authorized advertisement is negotiated.

18. The system of claim 14, wherein a price for the advertisement is based on a value assigned to a portion of the first data.

19. A non-transitory computer-readable medium storing instructions for controlling a computing device to advertise to user device, the instructions comprising:

storing first data associated with on-line and physical activity of a plurality of customers, wherein the on-line and physical activity is captured in a plurality of devices, each device of the plurality of devices having at least one sensor, and wherein the physical activity is consumer activity that is detected independent of a geographic positioning system;

storing second data associated with current status of a plurality of advertisers;

matching a customer with an advertiser based on an analysis of the first data and the second data to yield a matched customer; and

delivering an advertisement to a device associated with the matched customer'"'"'s on-line and physical activity.

20. The non-transitory computer-readable medium of claim 19, wherein the analysis of the first data further comprises assigning a value to a portion of the first data that is associated with a probable interest of the customer in a particular product or service based on their on-line and physical activities.