Method and apparatus for providing player incentives

• US 8,100,759 B2
• Filed: 08/20/2007
• Issued: 01/24/2012
• Est. Priority Date: 05/07/2004
• Status: Active Grant

• Current Assignee: Scientific Games Corporation
• Original Assignee: Scientific Games Corporation
• Inventors: Hardy, Dow K., Herrmann, Mark E., Acres, John F., Kane, Steven N., Taylor, John E. Jr.
• Primary Examiner(s): Deodhar, Omkar
• Application Number:
  US11/841,728
• Publication Number:
  US 20080146323A1
• Time in Patent Office: 1,618 Days
• Field of Search: 463/16, 463/25, 463/29
• US Class Current: 463/25
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3239 Tracking of individual players
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

A system and method is provided for incentivizing players to visit a gambling location. In one aspect, a qualified person is invited to play an electronic game which has a plurality of outcomes, at least one of which is a winning outcome. In one embodiment, the qualified person may be required to redeem the outcome at the gambling location. In another embodiment, the person may be required to redeem the outcome at a redemption location. In another aspect, a method is provided for permitting a person to take one or more actions within a gambling location and in response inviting the person to play an electronic game separate from the games offered in a gambling environment at the gambling location.

Claims

1. A method for conducting a game, the method comprising acts of:

inviting a person outside of a gambling location to play an electronic game separate from games offered in a gambling environment at the gambling location, the game having a plurality of outcomes, at least one of which being a winning outcome;

qualifying the person to play the electronic game based in part on the person'"'"'s perceived worth as a player by using information about the person to estimate the person'"'"'s projected play levels in comparison to known players such that the person is differentiated from other players;

permitting the person to play the game to obtain at least one of the plurality of outcomes and storing the outcome on a nontransitory medium; and

if the at least one of the plurality of outcomes is a winning outcome, requiring the person to redeem the at least one outcome in the gambling location wherein the person may redeem the winning outcome at any point after playing the game.

2. The method according to claim 1, wherein the at least one outcome is redeemed for non-cashable credits that may be used by the person at the gambling location.

3. The method according to claim 1, further comprising an act of redeeming the at least one outcome.

4. The method according to claim 3, further comprising an act of crediting the player using a player tracking system.

5. The method according to claim 4, further comprising an act of identifying the person using a frequent player identifier.

6. The method according to claim 1, further comprising an act of determining whether to perform the act of inviting responsive to the act of qualifying of the person.

7. The method according to claim 1, further comprising an act of identifying the person.

8. The method according to claim 1, wherein the act of inviting is responsive to an act of performing an action by the person in the gambling location.

9. The method according to claim 1, wherein the act of inviting is responsive to an act of performing an action by the person at a location outside the gambling location.

10. The method according to claim 1, wherein the act of inviting is responsive to an act of an event occurring within the gambling location.

11. The method according to claim 1, wherein the act of qualifying the person includes acts of obtaining demographical information related to the person, and determining a status of the person based on the demographical information.

12. The method according to claim 1, wherein the act of qualifying the person further comprises an act of determining a status of the player based at least in part on previous play by the player.

13. The method according to claim 1, wherein the act of qualifying the person further comprises an act of determining a status of the player based at least in part on current game play by the player.

14. The method according to claim 1, further comprising an act of revealing the at least one of a plurality of outcomes to the player during play of the electronic game.

15. The method according to claim 1, further comprising an act of permitting the player to play the electronic game, the electronic game communicating to a game play server through a communication network.

16. The method according to claim 15, wherein the communication network includes the Internet.

17. A method for conducting a game, the method comprising acts of:

permitting a person to take one or more actions within a gambling location;

in response to the person taking the one or more actions, inviting the person to play an electronic game separate from games offered in a gambling environment at the gambling location, the game having a plurality of outcomes, at least one of which being a winning outcome;

qualifying the person to play the electronic game based in part on the person'"'"'s perceived worth as a player by using information about the person to estimate the person'"'"'s projected play levels in comparison to known players such that the person is differentiated from other players;

permitting the person to play the game to obtain at least one outcome and storing the outcome on a nontransitory medium; and

if the at least one of the plurality of outcomes is a winning outcome, requiring the person to redeem the at least one outcome at the gambling location wherein the person may redeem the winning outcome at any point after playing the game.

18. The method according to claim 17, wherein the one or more actions includes an act of purchasing an entry to play the electronic game.

19. The method according to claim 18, wherein the each of the plurality of outcomes is a winning outcome, and wherein an amount of value provided by each of the winning outcomes is greater than a cost to purchase the entry to play the electronic game.

20. The method according to claim 17, wherein the at least one outcome is redeemed for non-cashable credits that may be used by the person at the gambling location.

21. The method according to claim 17, further comprising an act of redeeming the at least one outcome.

22. The method according to claim 21, further comprising an act of crediting the player using a player tracking system.

23. The method according to claim 22, further comprising an act of identifying the person using a frequent player identifier.

24. The method according to claim 17, further comprising an act of determining whether to perform the act of inviting responsive to the act of qualifying of the person.

25. The method according to claim 17, further comprising an act of identifying the person.

26. The method according to claim 17, wherein the act of inviting is responsive to an act of an event occurring within the gambling location.

27. The method according to claim 17, wherein the act of qualifying the person includes acts of obtaining demographical information related to the person, and determining a status of the person based on the demographical information.

28. The method according to claim 17, wherein the act of qualifying the person further comprises an act of determining a status of the player based at least in part on previous play by the player.

29. The method according to claim 17, wherein the act of qualifying the person further comprises an act of determining a status of the player based at least in part on current game play by the player.

30. The method according to claim 17, further comprising an act of revealing the at least one outcome to the player during play of the electronic game.

31. The method according to claim 17, further comprising an act of permitting the player to play the electronic game, the electronic game communicating to a game play server through a communication network.

32. The method according to claim 31, wherein the communication network includes the Internet.

33. A method for conducting a game, the method comprising acts of:

permitting a person to take one or more actions within a gambling location;

in response to the person taking the one or more actions, inviting the person to play an electronic game separate from games offered in a gambling environment at the gambling location,

the game having a plurality of outcomes, at least one of which being a winning outcome;

qualifying the person to play the electronic game based in part on the person'"'"'s perceived worth as a player by using information about the person to estimate the person'"'"'s projected play levels in comparison to known players such that the person is differentiated from other players;

permitting the person to play the game to obtain at least one outcome and storing the outcome on a nontransitory medium; and

if the at least one of the plurality of outcomes is a winning outcome, requiring the person to redeem the at least one outcome at a redemption location wherein the person may redeem the winning outcome at any point after playing the game.

34. The method according to claim 33, wherein the redemption location includes the gambling location in which the one or more actions were taken.

35. The method according to claim 33, wherein the one or more actions includes an act of purchasing an entry to play the electronic game.

36. The method according to claim 35, wherein the each of the plurality of outcomes is a winning outcome, and wherein an amount of value provided by each of the winning outcomes is greater than a cost to purchase the entry to play the electronic game.

37. The method according to claim 33, wherein the at least one outcome is redeemed for non-cashable credits that may be used by the person at the gambling location.

38. The method according to claim 33, further comprising an act of redeeming the at least one outcome.

39. The method according to claim 38, further comprising an act of crediting the player using a player tracking system.

40. The method according to claim 39, further comprising an act of identifying the person using a frequent player identifier.

41. The method according to claim 33, further comprising an act of determining whether to perform the act of inviting responsive to the act of qualifying of the person.

42. The method according to claim 33, further comprising an act of identifying the person.

43. The method according to claim 33, wherein the act of inviting is responsive to an act of an event occurring within the gambling location.

44. The method according to claim 33, wherein the act of qualifying the person includes acts of obtaining demographical information related to the person, and determining a status of the person based on the demographical information.

45. The method according to claim 33, wherein the act of qualifying the person further comprises an act of determining a status of the player based at least in part on previous play by the player.

46. The method according to claim 33, wherein the act of qualifying the person further comprises an act of determining a status of the player based at least in part on current game play by the player.

47. The method according to claim 33, further comprising an act of revealing the at least one outcome to the player during play of the electronic game.

48. The method according to claim 33, further comprising an act of permitting the player to play the electronic game, the electronic game communicating to a game play server through a communication network.

49. The method according to claim 48, wherein the communication network includes the Internet.

50. A method for conducting a game, comprising acts of:

permitting a person to take one or more actions;

in response to the person taking the one or more actions, inviting the person to play an electronic game separate from games offered in a gambling environment at the gambling location, the game having a plurality of outcomes, at least one of which being a winning outcome;

qualifying the person to play the electronic game based in part on the person'"'"'s perceived worth as a player by using information about the person to estimate the person'"'"'s projected play levels in comparison to known players such that the person is differentiated from other players;

permitting the person to play the game to obtain at least one of the plurality of outcomes and storing the outcome on a nontransitory medium; and

if the at least one of the plurality of outcomes is a winning outcome, requiring the person to redeem the at least one outcome in at least one gambling location wherein the person may redeem the winning outcome at any point after playing the game.

51. The method according to claim 50, wherein the gambling location and the at least one gambling location are the same location.

52. The method according to claim 50, wherein the one or more actions includes an act of purchasing an entry to play the electronic game.

53. The method according to claim 52, wherein the each of the plurality of outcomes is a winning outcome, and wherein an amount of value provided by each of the winning outcomes is greater than a cost to purchase the entry to play the electronic game.

54. The method according to claim 50, wherein the at least one outcome is redeemed for non-cashable credits that may be used by the person at the gambling location.

55. The method according to claim 50, further comprising an act of redeeming the at least one outcome.

56. The method according to claim 55, further comprising an act of crediting the player using a player tracking system.

57. The method according to claim 56, further comprising an act of identifying the person using a frequent player identifier.

58. The method according to claim 50, further comprising an act of determining whether to perform the act of inviting responsive to the act of qualifying of the person.

59. The method according to claim 50, further comprising an act of identifying the person.

60. The method according to claim 50, wherein the act of inviting is responsive to an act of an event occurring within the gambling location.

61. The method according to claim 50, wherein the act of qualifying the person includes acts of obtaining demographical information related to the person, and determining a status of the person based on the demographical information.

62. The method according to claim 50, wherein the act of qualifying the person further comprises an act of determining a status of the player based at least in part on previous play by the player.

63. The method according to claim 50, wherein the act of qualifying the person further comprises an act of determining a status of the player based at least in part on current game play by the player.

64. The method according to claim 50, further comprising an act of revealing the at least one outcome to the player during play of the electronic game.

65. The method according to claim 50, further comprising an act of permitting the player to play the electronic game, the electronic game communicating to a game play server through a communication network.

66. The method according to claim 65, wherein the communication network includes the Internet.