Brand mapping

  • US 8,106,766 B2
  • Filed: 07/29/2010
  • Issued: 01/31/2012
  • Est. Priority Date: 01/19/2007
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • (A) displaying, using a device, a first image associated with a first brand;

    (B) receiving, from a user of the device, an indication of a selection by the user of the first image;

    (C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;

    (D) identifying a first brand access site at which a first branded entity having the first brand is accessible and a second brand access site at which a second branded entity having the first brand is accessible; and

    (E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes;

    a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and

    a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site.

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