System for targeting data to sites referenced on a page

• US 8,108,390 B2
• Filed: 12/21/2006
• Issued: 01/31/2012
• Est. Priority Date: 12/21/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Manavoglu, Eren, Popescul, Alexandrin, Dom, Byron, Brunk, Cliff
• Primary Examiner(s): Trujillo, James
• Assistant Examiner(s): Singh, Amresh
• Application Number:
  US11/644,176
• Publication Number:
  US 20080154858A1
• Time in Patent Office: 1,867 Days
• Field of Search: 707/100, 707/736, 705/14.4
• US Class Current: 707/736
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A system is described for targeting data to a site referenced on a page based on a condition. The system may include a processor, a memory, and an interface. The memory may be operatively connected to the processor and the interface and may store a data, a site, a condition, and a page containing content. The interface may be operatively connected to the memory and the processor and may communicate the page to a user. The processor may identify the data, site, condition, and page containing content. The processor may add the data to the page if the content of the page satisfies the condition.

Claims

1. A computer implemented method for targeting advertisements based on whether a site is referenced on a search results page, comprising:

receiving, via an interface, an advertisement from an advertiser and a web site identifier of an identified web site not associated with the advertiser;

storing, in a data store, the advertisement and the web site identifier;

generating a web page comprising a plurality of search results related to a keyword, each of the plurality of search results comprising a search result content and a search result link, wherein the search result content is displayed on the web page and the search result link comprises a network identifier linking to an associated web site associated with the search result content;

determining, by a processor, whether the search result link of at least one of the plurality of search results links to the identified web site;

adding the advertisement to the web page when none of the search result links of the plurality of search results link to the identified web site, and not adding the advertisement to the web page when the search result link of at least one of the plurality of search results links to the identified web site; and

providing the web page to the user via the interface, wherein the web page comprises the plurality of search results with the advertisement when none of the search result links of the plurality of search results link to the identified web site, and the web page comprises the plurality of search results without the advertisement when the search result link of at least one of the plurality of search results link to the identified web site.

2. The method of claim 1 further comprising:

receiving a plurality of web site identifiers of a plurality of identified sites via the interface;

storing the plurality of web site identifiers of the plurality of identified sites in the data store; and

adding the advertisement to the web page when none of the search result links of the plurality of search results link to any of the plurality of identified sites.

3. The method of claim 2 wherein each of the plurality of identified sites is associated with a common category.

4. The method of claim 2 where in each of the plurality of identified sites appeals to a similar demographic.

5. The method of claim 2 wherein each of the plurality of identified sites describes an entity.

6. The method of claim 5 wherein each entity described by each of the plurality of identified sites is located within a geographic region.

7. The method of claim 5 wherein each entity described by each of the plurality of identified sites are competitors.

8. The method of claim 1 wherein not adding the advertisement to the web page when the search result link of at least one of the plurality of search results links to the identified web site further comprises not adding the advertisement to the web page when the network identifier of the search result link of at least one of the plurality of search results comprises the identifier of the identified web site.

9. A system for targeting advertisements based on whether a site is referenced on a search results page, comprising:

a memory to store a search results page comprising a plurality of search results, an advertisement from an advertiser, and a web site identifier of an identified web site not associated with the advertiser;

an interface operatively connected to the memory to communicate a search results page; and

a processor operatively connected to the memory and the display, wherein the processor receives the web site identifier and the advertisement, identifies the search results page comprising the plurality of search results, the plurality of search results being related to a keyword searched for, and each of the plurality of search results comprising a search result content and a search result link, wherein the search result content is displayed on the search results page and the search result link directs a user to a web site associated with the respective search result content, determines whether the search result link of at least one of the plurality of search results directs the user to the identified web site, adds the advertisement to the search results page when none of the search result links directs the user to the identified web site, does not add the advertisement to the search results page when at least one of the search result links directs the user to the identified web site, and communicates the search results page to the user via the interface, wherein the search results page comprises the plurality of search results with the advertisement when none of the search result links directs the user to identified web site, and wherein the search results page comprises the plurality of search results without the advertisement when at least one of the search results links directs the user to the identified site.

10. The system of claim 9 wherein the search result links of the plurality of search results are not displayed on the search results page.

11. The system of claim 9 wherein the web site identifier of the identified web site comprises at least one uniform resource locator.

12. The system of claim 11 wherein the processor is further operative to not add the advertisement to the search results page when the network identifier of the search result link of at least one of the plurality of search results comprises the at least one uniform resource locator.

13. The system of claim 9, wherein the memory stores a plurality of web site identifiers of a plurality of identified web sites, and wherein the processor adds the advertisement to the search results page when none of the search result links directs the user to any of the plurality of identified web sites, and does not add the advertisement to the search results page when at least one of the search result links directs the user to at least one of the plurality of identified web sites.

14. The system of claim 13 wherein each of the plurality of identified web sites is associated with a common category.

15. The system of claim 13 where in each of the plurality of identified web sites appeals to a similar demographic.

16. The system of claim 13 wherein each of the plurality of identified web sites describes an entity.

17. The system of claim 16 wherein each entity described by each of the plurality of identified web sites is located within a geographic region.

18. The system of claim 16 wherein each entity described by each of the plurality of identified web sites are competitors.