Network resource monitoring and measurement system and method
First Claim
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1. A method to analyze presentation of media content, the method comprising:
- scaling first measurement data for a monitored media content based on a first weighting factor to determine an estimate of a size of an audience of the monitored media content;
dividing the estimate of the size of the audience of the monitored media content by a size of the audience of the monitored media content determined from a second measurement data for the monitored media content to determine an error rate;
scaling third measurement data for an unmonitored media content based on a second weighting factor to determine an estimate of a size of the audience of the unmonitored media content; and
multiplying, using a processor, the estimate of the size of the audience of the unmonitored media content by the error rate to determine a size of the audience of the unmonitored media content.
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Abstract
A method and system for analyzing and measuring multiple sources of data over a communications network (18) so as to ascertain information or usage of one or more resources, such as resource servers (2). A data collection and processing means (20) collects and processes the data sources which are forwarded to a reporting server (34) as a combined data source made available to interested parties.
306 Citations
21 Claims
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1. A method to analyze presentation of media content, the method comprising:
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scaling first measurement data for a monitored media content based on a first weighting factor to determine an estimate of a size of an audience of the monitored media content; dividing the estimate of the size of the audience of the monitored media content by a size of the audience of the monitored media content determined from a second measurement data for the monitored media content to determine an error rate; scaling third measurement data for an unmonitored media content based on a second weighting factor to determine an estimate of a size of the audience of the unmonitored media content; and multiplying, using a processor, the estimate of the size of the audience of the unmonitored media content by the error rate to determine a size of the audience of the unmonitored media content. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer readable medium storing instructions that, when executed, cause a machine to at least:
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scale first measurement data for a monitored media content based on a first weighting factor to determine an estimate of a size of an audience of the monitored media content; divide the estimate of the size of the audience of the monitored media content by a size of the audience of the monitored media content determined from a second measurement data for the monitored media content to determine an error rate; scale third measurement data for an unmonitored media content based on a second weighting factor to determine an estimate of a size of the audience of the unmonitored media content; and multiply the estimate of the size of the audience of the unmonitored media content by the error rate to determine a size of the audience of the unmonitored media content. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An apparatus to analyze traffic to network resources, the apparatus comprising:
a processor to; scale first measurement data for a monitored media content based on a first weighting factor to determine an estimate of a size of an audience of the monitored media content; divide the estimate of the size of the audience of the monitored media content by a size of the audience of the monitored media content determined from a second measurement data for the monitored media content to determine an error rate; scale third measurement data for an unmonitored media content based on a second weighting factor to determine an estimate of a size of the audience of the unmonitored media content; and multiply the estimate of the size of the audience of the unmonitored media content by the error rate to determine a size of the audience of the unmonitored media content. - View Dependent Claims (16, 17, 18, 19, 20, 21)
Specification