Adaptive information presentation apparatus and methods

• US 8,117,037 B2
• Filed: 02/24/2010
• Issued: 02/14/2012
• Est. Priority Date: 06/10/1999
• Status: Expired due to Fees

• Current Assignee: West View Research LLC
• Original Assignee: Robert F. Gazdzinski
• Inventors: Gazdzinski, Robert F.
• Primary Examiner(s): Abebe, Daniel D
• Application Number:
  US12/711,692
• Publication Number:
  US 20100217669A1
• Time in Patent Office: 720 Days
• Field of Search: 704/270, 704/275, 187/396, 369/30.01
• US Class Current: 704/275
• CPC Class Codes: B66B 1/24 Control systems with regulation, i.e. with retroactive action, for influencing travelling speed, acceleration, or deceleration
• CPC Class Codes: B66B 1/3415 Control system configuration and the data transmission or communication within the control system
• CPC Class Codes: B66B 2201/463 Wherein the call is registered through physical contact with the elevator system
• CPC Class Codes: B66B 3/00 Applications of devices for indicating or signalling operating conditions of elevators
• CPC Class Codes: B66B 3/002 Indicators
• CPC Class Codes: B66B 3/006 for guiding passengers to their assigned elevator car
• CPC Class Codes: B66B 3/008 Displaying information not related to the elevator, e.g. weather, publicity, internet or TV
• CPC Class Codes: G01C 21/206 specially adapted for indoor navigation
• CPC Class Codes: G05B 15/02 electric
• CPC Class Codes: G05D 23/1917 using digital means
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 21/44 Program or device authentication
• CPC Class Codes: G06F 2203/0381 Multimodal input, i.e. interface arrangements enabling the user to issue commands by simultaneous use of input devices of different nature, e.g. voice plus gesture on digitizer
• CPC Class Codes: G06F 2203/0383 Remote input, i.e. interface arrangements in which the signals generated by a pointing device are transmitted to a PC at a remote location, e.g. to a PC in a LAN
• CPC Class Codes: G06F 3/01 Input arrangements or combined input and output arrangements for interaction between user and computer G06F3/16 takes precedence
• CPC Class Codes: G06F 3/041 Digitisers, e.g. for touch screens or touch pads, characterised by the transducing means
• CPC Class Codes: G06F 3/044 by capacitive means
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 3/0481 : based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/0482 : Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 : Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/0488 : using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06F 3/04886 : by partitioning the display area of the touch-screen or the surface of the digitising tablet into independently controllable areas, e.g. virtual keyboards or menus
• CPC Class Codes: G06F 3/14 : Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G06F 3/167 : Audio in a user interface, e.g. using voice commands for navigating, audio feedback
• CPC Class Codes: G06F 40/134 : Hyperlinking
• CPC Class Codes: G06F 40/30 : Semantic analysis
• CPC Class Codes: G06Q 20/00 : Payment architectures, schemes or protocols apparatus for performing or posting payment transactions G07F7/08, G07F19/00; electronic cash registers G07G1/12
• CPC Class Codes: G06Q 30/02 : Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 : Targeted advertisements
• CPC Class Codes: G06Q 30/0252 : based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0254 : based on statistics
• CPC Class Codes: G06Q 30/0256 : User search
• CPC Class Codes: G06Q 30/0259 : based on store location
• CPC Class Codes: G06Q 30/0261 : based on user location
• CPC Class Codes: G06Q 30/0264 : based upon schedule
• CPC Class Codes: G06Q 30/0265 : Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 : based on the position of the vehicle
• CPC Class Codes: G06Q 90/20 : Destination assistance within a business structure or complex
• CPC Class Codes: G06T 1/20 : Processor architectures; Processor configuration, e.g. pipelining
• CPC Class Codes: G10L 13/00 : Speech synthesis; Text to speech systems
• CPC Class Codes: G10L 13/02 : Methods for producing synthetic speech; Speech synthesisers
• CPC Class Codes: G10L 13/027 : Concept to speech synthesisers; Generation of natural phrases from machine-based concepts generation of parameters for speech synthesis out of text G10L13/08
• CPC Class Codes: G10L 15/00 : Speech recognition G10L17/00 takes precedence
• CPC Class Codes: G10L 15/02 : Feature extraction for speech recognition; Selection of recognition unit
• CPC Class Codes: G10L 15/08 : Speech classification or search
• CPC Class Codes: G10L 15/22 : Procedures used during a speech recognition process, e.g. man-machine dialogue
• CPC Class Codes: G10L 15/26 : Speech to text systems G10L15/08 takes precedence
• CPC Class Codes: G10L 17/22 : Interactive procedures; Man-machine interfaces
• CPC Class Codes: G10L 2015/025 : Phonemes, fenemes or fenones being the recognition units
• CPC Class Codes: G10L 2015/223 : Execution procedure of a spoken command
• CPC Class Codes: G10L 21/10 : Transforming into visible information
• CPC Class Codes: G10L 25/48 : specially adapted for particular use
• CPC Class Codes: H04L 12/40 : Bus networks
• CPC Class Codes: H04L 41/22 : comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 67/01 : Protocols
• CPC Class Codes: H04L 67/02 : based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 : in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04N 23/00 : Cameras or camera modules comprising electronic image sensors; Control thereof
• CPC Class Codes: H04N 7/181 : for receiving images from a plurality of remote sources
• CPC Class Codes: H04N 7/183 : for receiving images from a single remote source
• CPC Class Codes: H04W 12/068 : using credential vaults, e.g. password manager applications or one time password [OTP] applications
• CPC Class Codes: H04W 8/08 : Mobility data transfer
• CPC Class Codes: H04W 84/12 : WLAN [Wireless Local Area Networks]
• CPC Class Codes: Y10S 707/99933 : Query processing, i.e. searching

Abstract

An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to inputs provided via an input device such as a for example touch-screen display device. In one variant, the at least one program analyzes user input to determine a context of the input, and selects advertising related to the context for presentation to the user.

Claims

1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:

receive a first input relating to a first location;

receive a second input relating to a second location, the first and second locations being part of a common journey;

identify a first entity associated with the first location;

identify a second entity associated with the second location;

present first advertising content related to the first entity; and

present second advertising content related to the second entity.

2. The apparatus of claim 1, wherein the first advertising content and the second advertising content are presented substantially in an order corresponding to the order in which the first location and second location are to be encountered during said journey.

3. The apparatus of claim 2, wherein the first advertising content and the second advertising content are selected based at least in part on the respective available presentation times before the first location and second location are to be encountered during said journey.

4. The apparatus of claim 1, wherein the first advertising content and the second advertising content are selected based at least in part on the respective available presentation times before the first location and second location are to be encountered during said journey.

5. The apparatus of claim 1, wherein the identification of the first and second entities each comprises accessing a remote server via a network.

6. The apparatus of claim 1, wherein:

the computer-readable apparatus is part of a computerized apparatus having a touch-screen input and display device and a wireless interface in communication therewith;

the computerized apparatus is part of a host device configured for movement between different locations; and

the access of the remote server via the network is performed via the wireless interface.

7. The apparatus of claim 6, wherein the at least one computer program is further configured to display the first and second advertising content on the touch-screen input and display device.

8. The apparatus of claim 1, wherein at least one of the first and/or second advertising content comprises advertising content selected based at least in part on the industry or occupation of the first or second entities, respectively.

9. The apparatus of claim 1, wherein the at least one computer program is further configured to receive and utilize digitized speech in an iterative or hierarchical fashion to progress through a menu structure comprising multiple possible matching entities.

10. The apparatus of claim 1, wherein the at least one computer program is further configured to display the first or second advertising content that is related to the first or second location, respectively, contemporaneous with a display of the graphical or visual representation of that location.

11. The apparatus of claim 1, wherein the first and second advertising content comprises advertising content related to a predetermined attribute of the first and second entities, respectively.

12. The apparatus of claim 1, where the at least one computer program is further configured to:

generate a listing of a plurality of possible matches to at least one of said first and/or second inputs; and

receive further input regarding at least one of the listed plurality of possible matches.

13. The apparatus of claim 12, where the received further input is received via a touch-screen input and display device in data communication with the computer readable apparatus.

14. The apparatus of claim 1, where the at least one computer program is further configured to:

generate audible speech signals relating to a plurality of possible matches to at least one of said first and/or second inputs; and

receive at least a further input regarding at least one of the plurality of possible matches.

15. The apparatus of claim 14, wherein the at least one computer program is further configured to receive digitized speech as said at least further input.

16. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey:

identify a first entity associated with the first location;

identify a second entity associated with the second location;

present first advertising content related to the first entity; and

present second advertising content related to the second entity.

17. The apparatus of claim 16, wherein the first advertising content and the second advertising content are presented substantially in an order corresponding to the order in which the first location and second location are to be encountered during said journey.

18. The apparatus of claim 17, wherein the first advertising content and the second advertising content are selected based at least in part on the respective available presentation times before the first location and second location are to be encountered during said journey.

19. The apparatus of claim 16, wherein the first advertising content and the second advertising content are selected based at least in part on the respective available presentation times before the first location and second location are to be encountered during said journey.

20. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:

receive a digitized speech input relating to an organization or entity which a user wishes to locate;

based at least in part on the input, identify a location associated with the organization or entity; and

provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location also comprising a graphical or visual representation of the surroundings of the organization or entity.

21. The apparatus of claim 20, wherein the graphical or visual representation of the location further comprises a graphical representation of directions from a known location to the organization or entity.

22. The apparatus of claim 20, wherein the graphical or visual representation of the location comprises a two-dimensional display rendered on a computerized display device.

23. The apparatus of claim 20, wherein the at least one program is further configured to cause display of advertising that is contextually related to the organization or entity.

24. The apparatus of claim 20, wherein the at least one program is further configured to cause display of advertising that is contextually related to an attribute or type of the organization or entity.

25. The apparatus of claim 24, wherein the advertising is selected based at least in part on the available presentation times before the location is encountered during a journey thereto.

26. The apparatus of claim 23, wherein the advertising is displayed substantially contemporaneous with a display of the graphical or visual representation of that location.

27. The apparatus of claim 20, wherein the digitized speech is received via a microphone disposed in a transport apparatus.

28. The apparatus of claim 20, wherein the at least one program is further configured to cause display of advertising for at least one organization or entity which is geographically proximate to the organization or entity at the location.

29. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:

receive a digitized speech input relating to an organization or entity which a user wishes to locate;

based at least in part on the input, identify a location associated with the organization or entity; and

provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location comprising a map graphic showing the location of the organization or entity relative to other organizations or entities proximate thereto.

30. The apparatus of claim 29, wherein the graphical or visual representation of the location further comprises a graphical representation of directions from a known location to the organization or entity.

31. The apparatus of claim 29, wherein the graphical or visual representation of the location comprises a two-dimensional display rendered on a computerized display device.

32. The apparatus of claim 29, wherein the at least one program is further configured to cause display of advertising that is contextually related to the organization or entity.

33. The apparatus of claim 29, wherein the at least one program is further configured to cause display of advertising that is contextually related to an attribute or type of the organization or entity.

34. The apparatus of claim 33, wherein the advertising is selected based at least in part on the available presentation times before the location is encountered during a journey thereto.

35. The apparatus of claim 32, wherein the advertising is displayed substantially contemporaneous with a display of the graphical or visual representation of that location.

36. The apparatus of claim 29, wherein the digitized speech is received via a microphone disposed in a transport apparatus.

37. The apparatus of claim 29, wherein the at least one program is further configured to cause display of advertising for at least one organization or entity which is geographically proximate to the organization or entity at the location.

38. A computerized apparatus having a touch-screen input and display device and a wireless interface in communication therewith, the computerized apparatus being part of a host device configured for movement between different locations, the computerized apparatus comprising a computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one computer program being configured to:

receive a digitized speech input relating to an organization or entity which a user wishes to locate;

based at least in part on the input, identify a location associated with the organization or entity; and

obtain and provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location configured to be displayed upon the touch-screen input and display device;

wherein;

the identification of the location associated with the organization or entity, and the obtaining the graphical or visual representation of the location, each comprise accessing a remote server via a network using said wireless interface; and

the at least one computer program is further configured to receive and utilize digitized speech in an iterative or hierarchical fashion to progress through a menu structure comprising multiple possible matching organizations or entities.

39. The apparatus of claim 38, wherein the at least one computer program is further configured to display advertising content related to the location on the touch-screen input and display device.

40. The apparatus of claim 39, wherein the advertising content related to the location comprises advertising content related to the organization or entity.

41. The apparatus of claim 40, wherein the advertising content related to the organization or entity comprises advertising content selected based at least in part on the industry or occupation of the organization or entity.

42. The apparatus of claim 38, where the at least one computer program is further configured to:

generate audible speech signals relating to a plurality of possible matches to said input; and

receive at least a second input regarding at least one of the plurality of possible matches.

43. The apparatus of claim 42, wherein the at least one computer program is further configured to receive digitized speech as said at least second input.

44. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey:

obtain an identification of a first entity associated with the first location;

obtain an identification of a second entity associated with the second location;

cause presentation of first advertising content related to the first entity; and

cause presentation of second advertising content related to the second entity.

45. The apparatus of claim 44, wherein the first advertising content and the second advertising content are caused to be presented substantially in an order corresponding to the order in which the first location and second location are to be encountered during said journey.

46. The apparatus of claim 45, wherein the first advertising content and the second advertising content are selected based at least in part on the respective available presentation times before the first location and second location are to be encountered during said journey.

47. The apparatus of claim 44, wherein the first advertising content and the second advertising content are selected based at least in part on the respective available presentation times before the first location and second location are to be encountered during said journey.