System and method for transmission of telescopic advertising
CAFCFirst Claim
1. A method of transmitting a promotional expansion comprising expansion content, one or more interactive elements and machine-executable expansion instructions to an audio and/or video player playing a main content continuous play media stream comprising:
- a. transmitting to a player an expansion cue that invites a user to elect presentation of a promotional expansion during playing of a main content continuous play media stream, that changes in appearance when a user has elected presentation of said promotional expansion, and that triggers the player to;
i. interrupt play of the main content stream at a main content stream decision point that is at most a small amount of time after the user has elected presentation of the promotional expansion;
ii. present the promotional expansion in temporal continuity with the main content stream, wherein said triggering the player to present the promotional expansion comprises triggering the player to (x) present for display expansion content, (y) execute expansion instructions and (z) present for display a transition during the passage of time from playing the main content stream to presenting for display the expansion content; and
iii. prepare to play a continuing portion of the main content stream after the promotional expansion with temporal continuity, wherein the player is prepared to start playing a continuing portion of the main content stream at a main content stream time point offset by at most a small amount of time from the main content stream decision point; and
b. transmitting to the player the expansion content comprising audio, video, still images and/or text and the expansion instructions comprising machine-executable instructions relating to one or more interactive elements allowing for user input.
1 Assignment
0 Petitions
Reexamination
Accused Products
Abstract
One aspect of the invention is a method for playing a stored content providing a plurality of segments which collectively contains the stored content, each segment has using first terminus and a second terminus with the content having a temporal flow from the first terminus to the second terminus. At least one segment is associated with a plurality of links to other segments. The method includes playing at least one segment with the temporal flow, determining whether a content expansion is desired prior to reaching the second terminus. If the content expansion is desired, then linking to an expansion segment and playing the expansion segment. If the content expansion is not desired, then linking to a continuing segment and playing the continuing segment. The method includes an additional link from the expansion segment to the continuing segment such that the continuing segment is played after the expansion segment has been played. Other aspects of the invention include other methods for playing stored content, for capturing and playing content, capturing segment and linkage descriptions, storage devices of the segment content, storage mechanisms referencing the continuous media content by segments and linkages and apparatus for capturing and playing continuous media content.
207 Citations
80 Claims
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1. A method of transmitting a promotional expansion comprising expansion content, one or more interactive elements and machine-executable expansion instructions to an audio and/or video player playing a main content continuous play media stream comprising:
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a. transmitting to a player an expansion cue that invites a user to elect presentation of a promotional expansion during playing of a main content continuous play media stream, that changes in appearance when a user has elected presentation of said promotional expansion, and that triggers the player to; i. interrupt play of the main content stream at a main content stream decision point that is at most a small amount of time after the user has elected presentation of the promotional expansion; ii. present the promotional expansion in temporal continuity with the main content stream, wherein said triggering the player to present the promotional expansion comprises triggering the player to (x) present for display expansion content, (y) execute expansion instructions and (z) present for display a transition during the passage of time from playing the main content stream to presenting for display the expansion content; and iii. prepare to play a continuing portion of the main content stream after the promotional expansion with temporal continuity, wherein the player is prepared to start playing a continuing portion of the main content stream at a main content stream time point offset by at most a small amount of time from the main content stream decision point; and b. transmitting to the player the expansion content comprising audio, video, still images and/or text and the expansion instructions comprising machine-executable instructions relating to one or more interactive elements allowing for user input. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of transmitting a promotional expansion comprising expansion content, one or more interactive elements and machine-executable expansion instructions to an audio and/or video player playing a main content continuous play media stream comprising transmitting to the player:
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a. expansion instructions comprising machine-executable instructions relating to one or more interactive elements allowing for user input; b. a portion of expansion content comprising audio, video, still images and/or text for archival on the player'"'"'s writable content store; and c. an expansion cue that invites a user to elect presentation of a promotional expansion during playing of a main content continuous play media stream, that changes in appearance when a user has elected presentation of said promotional expansion, and that triggers the player to; i. interrupt play of the main content stream at a main content stream decision point that is at most a small amount of time after the user has elected presentation of the promotional expansion; ii. present the promotional expansion in temporal continuity with the main content stream, wherein said triggering the player to present the promotional expansion comprises triggering the player to (x) present for display the expansion content, (y) execute the expansion instructions and (z) present for display a transition during the passage of time from playing the main content stream to presenting for display the expansion content; and iii. prepare to play a continuing portion of the main content stream after the promotional expansion with temporal continuity, wherein the player is prepared to start playing a continuing portion of the main content stream at a main content stream time point offset by at most a small amount of time from the main content stream decision point. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A transmission system for transmitting a promotional expansion comprising expansion content, one or more interactive elements and machine-executable expansion instructions to an audio and/or video player playing a main content continuous play media stream, the system configured with the capability to:
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a. transmit to a player an expansion cue that is capable of inviting a user to elect presentation of a promotional expansion during playing of a main content continuous play media stream, that is capable of changing in appearance when a user has elected presentation of said promotional expansion, and is capable of triggering the player to; i. interrupt play of the main content stream at a main content stream decision point that is at most a small amount of time after the user has elected presentation of the promotional expansion; ii. present the promotional expansion in temporal continuity with the main content stream, wherein said triggering the player to present the promotional expansion comprises triggering the player to (x) present for display expansion content, (y) execute expansion instructions and (z) present for display a transition during the passage of time from playing the main content stream to presenting for display the expansion content; and iii. prepare to play a continuing portion of the main content stream after the promotional expansion with temporal continuity, wherein the player is prepared to start playing a continuing portion of the main content stream at a main content stream time point offset by at most a small amount of time from the main content stream decision point; and b. transmit to the player the expansion content comprising audio, video, still images and/or text and the expansion instructions comprising machine-executable instructions relating to one or more interactive elements allowing for user input. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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61. A transmission system for transmitting a promotional expansion comprising expansion content, one or more interactive elements and machine-executable expansion instructions to an audio and/or video player playing a main content continuous play media stream, the system configured with the capability to transmit to the player:
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a. expansion instructions comprising machine-executable instructions relating to one or more interactive elements allowing for user input; b. a portion of expansion content comprising audio, video, still images and/or text for archival on the player'"'"'s writable content store; and c. an expansion cue that is capable of inviting a user to elect presentation of a promotional expansion during playing of a main content continuous play media stream, that is capable of changing in appearance when a user has elected presentation of said promotional expansion, and that is capable of triggering the player to; i. interrupt play of the main content stream at a main content stream decision point that is at most a small amount of time after the user has elected presentation of the promotional expansion; ii. present the promotional expansion in temporal continuity with the main content stream, wherein said triggering the player to present the promotional expansion comprises triggering the player to (x) present for display the expansion content, (y) execute the expansion instructions and (z) present for display a transition during the passage of time from playing the main content stream to presenting for display the expansion content; and iii. prepare to play a continuing portion of the main content stream after the promotional expansion with temporal continuity, wherein the player is prepared to start playing a continuing portion of the main content stream at a main content stream time point offset by at most a small amount of time from the main content stream decision point. - View Dependent Claims (62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80)
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Specification