Credibility of an author of online content

• US 8,126,882 B2
• Filed: 12/11/2008
• Issued: 02/28/2012
• Est. Priority Date: 12/12/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lawyer, Justin
• Primary Examiner(s): OBEID, MAMON A
• Application Number:
  US12/333,142
• Publication Number:
  US 20090157490A1
• Time in Patent Office: 1,174 Days
• Field of Search: 705/7, 705/10, 705/7.11, 705/7.14, 707/705, 707/706, 707/707, 707/708, 707/709, 707/722, 707/723, 707/736, 707/748
• US Class Current: 707/723
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/23 Updating
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/25 Integrating or interfacing systems involving database management systems
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/163 Handling of whitespace
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06F 40/194 Calculation of difference between files
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 10/063112 Skill-based matching of a person or a group to a task
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Methods, computer program products and systems are described for obtaining at a first computer an online content item authored by an author for public online display. A credibility factor is determined for the author in association with the online content item. The credibility factor is based on information about the author to be true. In response to a query for online content, wherein the online content item is included in a set of search results, the ranking of the online content item in the set is determined in a second computer based at least in part on the credibility factor of the author. The first computer and the second computer can be the same or different computers.

Claims

1. A computer implemented online-content management method, comprising:

obtaining at a first computer an online content item authored by an author for public online display;

determining a reputation score for the author, the reputation score determined based on one or more reviews of the online content item authored by the author, the one or more reviews provided by one or more reviewers other than the author;

determining a credibility factor for the author in association with the online content item, wherein determining the credibility factor comprises;

obtaining personal information about the author that relates to education or employment of the author;

verifying that the obtained personal information about the author is true; and

generating the credibility factor based, at least in part on;

(a) the verified information about the author that has been verified to be true, wherein the verified information about the author comprises information about the author'"'"'s level of education or training in a field,

(b) the relevancy of the field of the author'"'"'s education or training to the author'"'"'s online content item, and

(c) the author'"'"'s reputation score; and

in response to a query for online content wherein the online content item is included in a set of search results, determining in a second computer a ranking of the online content item in the set based at least in part on the credibility factor of the author, where the first computer and the second computer can be the same or different computers.

2. The method of claim 1, further comprising:

determining that the author has an authentication score, the authentication score determined by verifying with a third party source an association between the author and an item of personal information received about the author;

wherein, the credibility factor is further based, at least in part, on the author'"'"'s authentication score.

3. The method of claim 1, wherein the verified information about the author further comprises information about the author'"'"'s membership in an organization and the credibility factor is further based on information about the organization.

4. The method of claim 1, wherein the verified information about the author comprises the author'"'"'s employment for an employer and the credibility factor is further based on the relevancy of the author'"'"'s employment to the author'"'"'s online content item.

5. The method of claim 1, wherein the verified information about the author further comprises the number of other publications of the author that are relevant to the author'"'"'s online content item.

6. The method of claim 1, wherein the verified information about the author further comprises the number of citations to the author'"'"'s online content item that are made in other publications of one or more different authors.

7. The method of claim 1, wherein:

the verified information about the author further comprises information about awards and recognition of the author in one or more fields; and

the credibility factor is further based on the relevancy of the one or more fields to the author'"'"'s online content item.

8. The method of claim 1, wherein:

the verified information about the author further comprises feedback received about the author or the author'"'"'s online content item from one or more organizations; and

the credibility factor is further based on the relevancy of the one or more organizations to the author'"'"'s online content item and the feedback received.

9. The method of claim 1, wherein:

the verified information about the author further comprises revenue information about published works of the author.

10. The method of claim 1, further comprising:

displaying on a third computer the set of search results that includes the online content item.

30. The method of claim 1, wherein:

obtaining at a first computer an online content item comprises obtaining a webpage that includes the online content item; and

obtaining personal information about the author comprises crawling the webpage to obtain a name of the author and the personal information about the author.

11. A non-transitory computer-readable medium having instructions encoded thereon, which, when executed by a processor, cause the processor to perform operations comprising:

obtaining at a first computer an online content item authored by an author for public online display;

determining a reputation score for the author, the reputation score determined based on one or more reviews of the online content item authored by the author, the one or more reviews provided by one or more reviewers other than the author;

determining a credibility factor for the author in association with the online content item, wherein determining the credibility factor comprises;

obtaining personal information about the author that relates to education or employment of the author;

verifying that the obtained personal information about the author is true; and

generating the credibility factor based, at least in part on;

(a) the verified information about the author that has been verified to be true, wherein the verified information about the author comprises information about the author'"'"'s level of education or training in a field,

(b) the relevancy of the field of the author'"'"'s education or training to the author'"'"'s online content item, and

(c) the author'"'"'s reputation score; and

in response to a query for online content wherein the online content item is included in a set of search results, determining a ranking of the online content item in the set based at least in part on the credibility factor of the author.

12. The computer-readable medium of claim 11, the instructions further comprising:

determining that the author has an authentication score, the authentication score determined by verifying with a third party source an association between the author and an item of personal information received about the author;

wherein the, the credibility factor is further based, at least in part, on the author'"'"'s authentication score.

13. The computer-readable medium of claim 11, wherein the verified information about the author further comprises information about the author'"'"'s membership in an organization and the credibility factor is further based on information about the organization.

14. The computer-readable medium of claim 11, wherein the verified information about the author comprises the author'"'"'s employment for an employer and the credibility factor is further based on the relevancy of the author'"'"'s employment to the author'"'"'s online content item.

15. The computer-readable medium of claim 11, wherein the verified information about the author comprises information about the author'"'"'s level of education or training in a field and the credibility factor is further based on the relevancy of the author'"'"'s employment to the author'"'"'s online content item the credibility factor is further based on the relevancy of the author'"'"'s employment to the author'"'"'s online content item.

16. The computer-readable medium of claim 11, wherein the verified information about the author further comprises the number of other publications of the author that are relevant to the author'"'"'s online content item.

17. The computer-readable medium of claim 11, wherein the verified information about the author further comprises the number of citations to the author'"'"'s online content item that are made in other publications of one or more different authors.

18. The computer-readable medium of claim 11, wherein:

the verified information about the author further comprises information about awards and recognition of the author in one or more fields; and

the credibility factor is further based on the relevancy of the one or more fields to the author'"'"'s online content item.

19. The computer-readable medium of claim 11, wherein:

the verified information about the author further comprises feedback received about the author or the author'"'"'s online content item from one or more organizations; and

the credibility factor is further based on the relevancy of the one or more organizations to the author'"'"'s online content item and the feedback received.

20. The computer-readable medium of claim 11, wherein:

the verified information about the author further comprises revenue information about published works of the author.

31. The computer-readable medium of claim 11, wherein:

obtaining at a first computer an online content item comprises obtaining a webpage that includes the online content item; and

obtaining personal information about the author comprises crawling the webpage to obtain a name of the author and the personal information about the author.

21. A system comprising:

a processor;

a storage device coupled to the processor and configurable for storing instructions, which, when executed by the processor cause the processor to perform operations comprising;

obtaining at a first computer an online content item authored by an author for public online display;

determining a reputation score for the author, the reputation score determined based on one or more reviews of the online content item authored by the author, the one or more reviews provided by one or more reviewers other than the author;

determining a credibility factor for the author in association with the online content item, wherein determining the credibility factor comprises;

obtaining personal information about the author that relates to education or employment of the author;

verifying that the obtained personal information about the author is true; and

generating the credibility factor based, at least in part on;

(a) the verified information about the author that has been verified to be true, wherein the verified information about the author comprises information about the author'"'"'s level of education or training in a field,

(b) the relevancy of the field of the author'"'"'s education or training to the author'"'"'s online content item, and

(c) the author'"'"'s reputation score; and

in response to a query for online content wherein the online content item is included in a set of search results, determining a ranking of the online content item in the set based at least in part on the credibility factor of the author.

22. The system of claim 21, the instructions further comprising:

determining that the author has an authentication score, the authentication score determined by verifying with a third party source an association between the author and an item of personal information received about the author;

wherein the, the credibility factor is further based, at least in part, on the author'"'"'s authentication score.

23. The system of claim 21, wherein the verified information about the author further comprises information about the author'"'"'s membership in an organization and the credibility factor is further based on information about the organization.

24. The system of claim 21, wherein the verified information about the author comprises the author'"'"'s employment for an employer and the credibility factor is further based on the relevancy of the author'"'"'s employment to the author'"'"'s online content item.

25. The system of claim 21, wherein the verified information about the author further comprises the number of other publications of the author that are relevant to the author'"'"'s online content item.

26. The system of claim 21, wherein the verified information about the author further comprises the number of citations to the author'"'"'s online content item that are made in other publications of one or more different authors.

27. The system of claim 21, wherein:

the verified information about the author further comprises information about awards and recognition of the author in one or more fields; and

the credibility factor is further based on the relevancy of the one or more fields to the author'"'"'s online content item.

28. The system of claim 21, wherein:

the verified information about the author further comprises feedback received about the author or the author'"'"'s online content item from one or more organizations; and

the credibility factor is further based on the relevancy of the one or more organizations to the author'"'"'s online content item and the feedback received.

29. The system of claim 21, wherein:

the verified information about the author further comprises revenue information about published works of the author.

32. The system of claim 21, wherein:

obtaining at a first computer an online content item comprises obtaining a webpage that includes the online content item; and

obtaining personal information about the author comprises crawling the webpage to obtain a name of the author and the personal information about the author.