Operationalizing search engine optimization

CAFC
  • US 8,135,706 B2
  • Filed: 08/12/2010
  • Issued: 03/13/2012
  • Est. Priority Date: 08/12/2010
  • Status: Active Grant
First Claim
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1. A method for managing references to an entity on a network, comprising:

  • determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms, wherein determining shares of voice includes determining rank positions for the search terms with respect to the entity and the other entities and multiplying the rank positions by products of estimated click rates and volumes of traffic on the network for the entity and the other entities;

    correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities;

    correlating shares of voice for the entity across the plurality of channels to determine relative changes in share of voice for the entity within each of the channels; and

    displaying the relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels.

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