Mobile device marketing and advertising platforms, methods, and systems

• US 8,160,916 B2
• Filed: 01/30/2009
• Issued: 04/17/2012
• Est. Priority Date: 07/09/2007
• Status: Expired due to Fees

• Current Assignee: Red Rock, Series 58 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Velti PLC
• Inventors: Moukas, Alexandros, Kaskavelis, Christos, Kontarinis, Dimitrios, Nassiakou, Maria, Tsakalos, Konstantinos, Giannakis, Konstantinos, Dendris, Nikolaos, Petropoulos, Andreas
• Primary Examiner(s): LOFTIS, JOHNNA RONEE
• Application Number:
  US12/363,470
• Publication Number:
  US 20090138337A1
• Time in Patent Office: 1,173 Days
• Field of Search: 705/7.29
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Claims

1. A mobile marketing campaign computer-implemented platform comprising:

a mobile service manager comprising an application server that includes a set of subroutines that exchange messages using a plurality of mobile communication channels between the platform and a plurality of mobile devices;

an interactive wizard comprising a first graphical user interface having input fields suitable for creating and configuring an interactive campaign targeted to users of the plurality of mobile devices, wherein the interactive campaign comprises a plurality of activities, each activity having a measurable performance metric;

a definition module configured to set a budget and one or more objectives for the interactive campaign, wherein each objective is associated with at least one of the measurable performance metrics;

an execution module configured to cause the interactive campaign to execute over the plurality of mobile communication channels; and

a mobile customer relationship management module comprising;

one or more tools configured to analyze a community using different views, wherein the community includes the users of the plurality of mobile devices;

a community module configured to distribute content to the users of the mobile devices; and

a second graphic user interface configured to link to the community module and, in response to a user action, initiate one or more actions selected from the group consisting of;

create the community, edit settings of the community and edit segments of the community.

2. The mobile marketing campaign computer-implemented platform of claim 1 further comprising a tracking module configured to track one or more activities and one or more measurable performance metrics.

3. The mobile marketing campaign computer-implemented platform of claim 1 further comprising a state machine execution runtime system, wherein the interactive campaign is provided as a series of states and wherein the mobile service manager is configured to change one or more of such states in response to data received from one or more of the mobile device users.

4. The mobile marketing campaign computer-implemented platform of claim 1 wherein the views are graphic user interfaces configured to display information about the community using elements selected from the group consisting of:

pie charts, graphs, dashboards, schedules, and text.

5. The mobile marketing campaign computer-implemented platform of claim 1 further comprising a broadcast module, the broadcast module configured to transmit broadcasts to users of the plurality of mobile devices.

6. The mobile marketing campaign computer-implemented platform of claim 5 wherein the broadcasts are selected from a computer implemented menu and wherein one or more of the broadcasts available are selected from the group consisting of:

advertisements, mobile coupons, offers, prizes, SMS messages, trivia questions, games, and emails.

7. The mobile marketing campaign computer-implemented platform of claim 1 wherein the mobile customer relationship management module is configured to create the community such that the community includes members within a computer-based social network.

8. A mobile marketing campaign method implemented using a computer comprising the steps of:

exchanging messages using a mobile service manager comprising an application server that includes a set of subroutines for exchanging the messages using a plurality of mobile communication channels between a mobile campaign platform and a plurality of mobile devices;

planning an interactive campaign using a graphic user interface comprising the steps of;

displaying a budget and one or more objectives on a first screen of the graphic user interface; and

displaying a plurality of templates or custom activities, the templates or the custom activities selected using the graphic user interface to design the interactive campaign;

executing the interactive campaign comprising the steps of;

designing an executable interactive campaign from the interactive campaign design made from the templates or custom activities, wherein the executable interactive campaign comprises a plurality of activities, each activity having a measurable performance metric;

forming a community using a mobile campaign module, wherein the community comprises a segment of members targeted by the interactive campaign; and

broadcasting one or more elements of the executable interactive campaign to the segment of members.

9. The method of claim 8 wherein the community is provided access to a forum for additional content related to the executable interactive campaign.

10. The method of claim 8 wherein the step of forming a community comprises broadcasting a registration message to a plurality of candidate members for the community.

11. The method of claim 8 further comprising the steps of tracking membership in the community and monitoring advertising metrics relating to the community, wherein the community is formed within a computer-based social network and the segment of members are also members of the computer-based social network.

12. The method of claim 8 wherein the one or more elements of the executable interactive campaign are selected from the group consisting:

of advertisements, mobile coupons, offers, prizes, SMS messages, trivia questions, games, and emails.

13. The method of claim 8 further comprising the step of creating a mobile community in an existing social network in which the community may be associated with an advertising or marketing campaign created by a mobile marketing platform.

14. A mobile marketing campaign system configured to broadcast information to a community, the system comprising:

a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the plurality of modules comprises a mobile services manager module, a definition module;

an execution module, and a mobile community manager module;

an interactive wizard comprising a first graphical user interface having input fields suitable for creating and configuring an interactive campaign targeted to users of the plurality of mobile devices, wherein the interactive campaign comprises a plurality of activities, each activity having a measurable performance metric;

the mobile service manager module comprising an application server that includes a set of subroutines that exchange messages using a plurality of different mobile communication channels between the platform and mobile devices;

the definition module configured to set a budget and one or more objectives, wherein each objective is associated with at least one of the measurable performance metrics;

the execution module comprising;

operating tools for causing the executable interactive campaign to execute over the plurality of different mobile communication channels; and

a mobile community manager module comprising;

a plurality of tools, the tools configured to analyze a community using different views; and

a community module, the community module accessible using a second graphic user interface.

15. The system of claim 14 further comprising a broadcast module, the broadcast module configured to transmit broadcasts to members of the community.

16. The system of claim 15 wherein the broadcasts are selected from a computer implemented menu and wherein the broadcasts available are selected from the group consisting:

of advertisements, mobile coupons, offers, prizes, SMS messages, trivia questions, games, and emails.

17. The system of claim 14 wherein the community module is associated with the executable interactive campaign, the community providing a forum to a user community for additional content related to the executable campaign.

18. The system of claim 14 further comprising a state machine execution runtime system and a state machine definition wherein execution of each activity is performed using a state machine representation described by the state machine definition and run by the state machine execution runtime system, wherein the executable interactive campaign is provided as a series of states in the state machine representation and wherein the mobile service manager module is configured to change one or more of such states in response to data received from one or more of the mobile device users.

19. The mobile marketing campaign computer-implemented platform of claim 14, wherein the community is a social network.

20. The mobile marketing campaign computer-implemented platform of claim 14, wherein the social network is a forum for communicating and sharing information and content between users.