Mobile device marketing and advertising platforms, methods, and systems

  • US 8,160,916 B2
  • Filed: 01/30/2009
  • Issued: 04/17/2012
  • Est. Priority Date: 07/09/2007
  • Status: Expired due to Fees
First Claim
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1. A mobile marketing campaign computer-implemented platform comprising:

  • a mobile service manager comprising an application server that includes a set of subroutines that exchange messages using a plurality of mobile communication channels between the platform and a plurality of mobile devices;

    an interactive wizard comprising a first graphical user interface having input fields suitable for creating and configuring an interactive campaign targeted to users of the plurality of mobile devices, wherein the interactive campaign comprises a plurality of activities, each activity having a measurable performance metric;

    a definition module configured to set a budget and one or more objectives for the interactive campaign, wherein each objective is associated with at least one of the measurable performance metrics;

    an execution module configured to cause the interactive campaign to execute over the plurality of mobile communication channels; and

    a mobile customer relationship management module comprising;

    one or more tools configured to analyze a community using different views, wherein the community includes the users of the plurality of mobile devices;

    a community module configured to distribute content to the users of the mobile devices; and

    a second graphic user interface configured to link to the community module and, in response to a user action, initiate one or more actions selected from the group consisting of;

    create the community, edit settings of the community and edit segments of the community.

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