System and method for advertisement transmission and display

• US 8,166,081 B2
• Filed: 02/05/2009
• Issued: 04/24/2012
• Est. Priority Date: 02/05/2008
• Status: Active Grant

• Current Assignee: StratosAudio, Inc.
• Original Assignee: StratosAudio, Inc.
• Inventors: Christensen, Kelly M., Hansen, John Phillip, Mock, Thomas Daniel
• Primary Examiner(s): Ortiz, Belix M
• Application Number:
  US12/366,535
• Publication Number:
  US 20090204640A1
• Time in Patent Office: 1,174 Days
• Field of Search: None
• US Class Current: 707/812
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G11C 11/4076 Timing circuits for regeneration management G11C11/406
• CPC Class Codes: G11C 11/4096 Input/output [I/O] data management or control circuits, e.g. reading or writing circuits, I/O drivers or bit-line switches
• CPC Class Codes: G11C 2207/2254 Calibration
• CPC Class Codes: G11C 7/1066 Output synchronization
• CPC Class Codes: G11C 7/1078 Data input circuits, e.g. write amplifiers, data input buffers, data input registers, data input level conversion circuits
• CPC Class Codes: G11C 7/1096 Write circuits, e.g. I/O line write drivers
• CPC Class Codes: G11C 7/22 Read-write [R-W] timing or clocking circuits; Read-write [R-W] control signal generators or management
• CPC Class Codes: G11C 7/222 Clock generating, synchronizing or distributing circuits within memory device
• CPC Class Codes: H04L 67/00 Network arrangements or protocols for supporting network services or applications user-to-user messaging H04L51/00; network arrangements, protocols or services for supporting real-time applications in data packet communications networks H04L65/00

Abstract

The disclosure herein provides systems and methods for a media enhancement system configured to associate a secondary media signal (for example, the secondary media signal can comprise an advertisement) to a primary media signal (for example, a radio broadcast). The disclosure herein additionally provides systems and methods for a media enhancement system that enables the generating, transmitting, displaying, and/or responding to a plurality of associated and/or unassociated secondary media signals, based on a primary media content from a primary media signal, user characteristics (for example, demographic and/or geographic information), and/or third-party preferences (for example, the goals of advertisers). The secondary media signals can be used to enhance the primary media content already being provided to the user on a user device. The secondary media signals can also be used to create psychological associations or relationships with the primary media content already being provided to the user.

Claims

1. A method for associating a secondary media content with a primary broadcast segment:

obtaining information about a broadcast communications medium received by a plurality of user devices;

obtaining the information about the broadcast communications medium to determine at least data enabling the identification of a specific instance of a primary broadcast segment conveyed on the broadcast communications medium;

selecting at least a secondary media content based on at least one criterion;

determining uniquely identifying data specific to the secondary media content, wherein at least the uniquely identifying data is stored in a database;

transmitting at least the secondary media content and the uniquely identifying data to a user device of the plurality of user devices on a secondary communications medium discrete from the broadcast communications medium, wherein the secondary media content is configured to be presented substantially concurrently with the primary broadcast segment received by the user device on the broadcast communications medium;

monitoring response messages received from the user device in response to a presentation of the secondary media content, wherein at least one response message includes at least the uniquely identifying data specific to the secondary media content; and

obtaining a report on user activity, the report correlating user activity with the secondary media content using the uniquely identifying data specific to the secondary media content.

2. The method of claim 1, wherein the broadcast communications medium and the secondary communications medium different types of communications medium.

3. The method of claim 1, wherein the at least one criterion is modified based at least partly on the report on user activity.

4. The method of claim 3, wherein the at least one criterion is modified continuously.

13. The method of claim 2, wherein the broadcast communications medium comprises a radio broadcast and the secondary communications medium comprises a mobile wireless transmission.

14. The method of claim 1, wherein the report further correlates the user activity with the specific instance of the primary broadcast segment.

21. The method of claim 1, wherein the at least one response message includes data that enables identification of a responder.

5. A method for combining multiple media content in a receiving system:

obtaining, by the receiving system, a first media broadcast;

outputting on the receiving system a first media content comprised in the first media broadcast of;

obtaining, by the receiving system, a second media content and uniquely identifying data specific to the secondary media content via a secondary media content transmission discrete from the first media content broadcast;

obtaining at least one criterion correlated to the second media content;

evaluating the at least one criterion in reference to usage data for the receiving system;

outputting, based at least partly on the evaluation, at least the second media content on the receiving system, wherein the second media content is configured to be concurrently presented in association with the first media content; and

sending a response containing at least uniquely identifying data associated with the second media content.

6. The method of claim 5, further comprising communicating obtainment of the first media signal-broadcast to a media signal association system.

7. The method of claim 5, further comprising communicating a status of the receiving system to a media signal association system.

8. The method of claim 5, further comprising:

obtaining data specific to an instance of outputting of the second media content;

detecting a user response to the second media content; and

transmitting at least the data specific to an instance of outputting to a computer server.

22. The method of claim 5, wherein the response further includes data that data that enables identification of a responder.

9. A system for combining multiple media comprising:

a first receiver module configured to receive at least a first media content and data enabling the identification of a specific instance of the first media content from a first broadcast medium;

a second receiver module configured to receive at least a second media signal content and uniquely identifying data specific to at least the second media content, the second media content received discretely from the first media content;

an output system configured to present concurrently the first media content and the second media content on an output of the first receiver module or the second receiver module;

an input module configured to receive at least a response input responsive to the second media content; and

a transmitting module configured to transmit a response message having at least the uniquely identifying data specific to the second media content to a computer server.

10. The system of claim 9 further comprising an output selection module configured to limit the output of the first and second media content based on a criterion.

11. The system of claim 9 further comprising a computer storage device configured to store at least one of one the first and second media content.

15. The system of claim 9, wherein, in response to receiving the response message, the computer server is configured to correlate the response message to the second media content with the specific instance of the first media content.

23. The system of claim 9, wherein the response message includes data that enables identification of a responder.

12. A method for associating a secondary media content presentation to a primary broadcast segment:

obtaining information about a first media content broadcast received by a plurality of user devices;

organizing the information about the first media content broadcast to determine at least data enabling the identification of a specific instance of a primary broadcast segment conveyed by the first media content broadcast;

selecting at least a secondary media content based on at least one criterion;

determining uniquely identifying data specific to the secondary media content, wherein at least the uniquely identifying data is stored in a database;

enabling access of at least the secondary media content and the uniquely identifying data to a user device of the plurality of user devices via at least a secondary media content transmission discrete from the first media content broadcast, wherein the secondary media content is configured to be concurrently presented in association with the primary broadcast segment, wherein the primary broadcast segment is accessible to the user device via the first media content broadcast;

enabling access to one or more response messages received from the user device in relation to a contextual presentation of the secondary media content, the one or more response messages including at least the uniquely identifying data specific to the secondary media content; and

obtaining a report on user activity, the report correlating user activity with at least the secondary media content broadcast and the uniquely identifying data specific to the secondary media content broadcast.

16. The method of claim 12, whereby the data enabling the identification of a specific instance of a primary broadcast segment conveyed by the first media content broadcast and the uniquely identifying data specific to the secondary media content are cross referenced in the database.

17. The method of claim 12, whereby the report correlating user activity includes secondary media content presentation activity obtained from the user device.

18. The method of claim 12, whereby the secondary media content transmission is conveyed substantially synchronously with the first media content broadcast, discretely separated by time multiplexing.

19. The method of claim 12, whereby the secondary media content transmission is conveyed substantially synchronously with the first media content broadcast, discretely separated by frequency multiplexing.

20. The method of claim 12, whereby the secondary media content transmission is conveyed by means of at least one of the following:

discrete multi-tone modulation, in-band on-channel (IBOC) radio, Digital Radio Mondial, CDMA, HSDPA, WiFi, RDS, RBDS, GPRS, mobile wireless network, satellite communication, Ethernet.

24. The method of claim 12, wherein at least one of the response messages includes data that enables identification of a responder.