System and method for delivering content in a movie trailer

• US 8,171,411 B1
• Filed: 08/18/2009
• Issued: 05/01/2012
• Est. Priority Date: 08/18/2008
• Status: Active Grant

• Current Assignee: National Cinemedia Incorporated
• Original Assignee: National Cinemedia Incorporated
• Inventors: Ungar, Scott W., Venturi, Ken J., Kim, Hyung Shik
• Primary Examiner(s): BAUTISTA, XIOMARA L
• Application Number:
  US12/543,436
• Time in Patent Office: 987 Days
• Field of Search: 715/719, 715/733, 715/744, 715/765, 715/781, 715/810, 715/835, 715/846
• US Class Current: 715/719
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: G11B 27/322 used signal is digitally coded
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/854 Content authoring

Abstract

A system and method for delivering content in a movie trailer and a system for implementing the same. The method includes receiving a request to deliver a shell application having a configuration dependent on a selected movie. Appropriate multi-media content and a scrubber bar are determined at a configuration server for the selected movie. Both the multi-media content and the scrubber bar are configured for the selected movie. The scrubber bar includes a timeline that is associated with the multi-media content from which progress through the multi-media content can be tracked. The scrubber bar includes at least one Q-point located within the time line. The shell application that is configured to include the multi-media content and the scrubber bar is then delivered to the client device.

Claims

1. A method for delivering information, comprising:

receiving at an asset server from a client device associated with a user a request to deliver over a communication network a shell application having a configuration dependent on a selected movie, said request including a movie identifier associated with said selected movie;

determining at a configuration server multi-media content for said selected movie and a scrubber bar configured for said selected movie, wherein said scrubber bar comprises a timeline associated with said multi-media content from which progress through said multi-media content is tracked, said scrubber bar comprising at least one Q-point located within said timeline; and

delivering said shell application configured to include said multi-media content and said scrubber bar to said client device.

2. The method of claim 1, wherein said determining multi-media content comprises:

determining said multi-media content comprising a movie trailer for said selected movie.

3. The method of claim 1, further comprising:

receiving from said client device a request to deliver representations of modules, wherein said request is generated by said client device when said interaction with said multi-media content is beyond a first Q-point;

determining at said configuration server a first set of modules dependent on said first Q-point and said selected movie, wherein each module is associated with a corresponding icon; and

delivering a first set of icons associated with said set of modules to client device for display in a navigation bar included within said shell application.

4. The method of claim 3, further comprising:

receiving from said client device notification of activation of a selected icon from said set of icons;

accessing a module corresponding to said selected icon; and

sending said module to said client device for execution within said shell application, wherein said client device executes said module while preserving in a background of said shell application said multi-media content that is retrievable upon exiting said selected module, and wherein said navigation bar includes said first set of icons.

5. The method of claim 4, further comprising:

including in said shell application a menu item, wherein activation of said menu item activates said multi-media content that is paused while said module is executed.

6. The method of claim 3, further comprising:

receiving from said client device another request to deliver representations of modules, wherein said request is generated by said client device when said interaction with said multi-media content is beyond a second Q-point;

determining at said configuration server a second set of modules dependent on said second Q-point and said selected movie, wherein each module in said second set of modules is associated with a corresponding icon; and

delivering a second set of icons corresponding to said second set of modules to said client device for display in a navigation bar included within said shell application.

7. The method of claim 1, further comprising:

providing said shell application that is configurable with any selected multi-media content and corresponding scrubber bar;

defining at said configuration server a corresponding set of modules for each Q-point in said corresponding scrubber bar, each of said corresponding set of modules identifiable by a corresponding Q-point/multi-media combination.

8. The method of claim 1, further comprising:

for a corresponding Q-point in said scrubber bar, embedding code in said scrubber bar initiating communication with said configuration server when said progress is beyond said corresponding Q-point.

9. A system for delivering information, comprising:

an asset server for receiving from a client device associated with a user a request to deliver over a communication network a shell application having a configuration dependent on a selected movie, said request including a movie identifier associated with said selected movie;

a configuration server for determining multi-media content for said selected movie and a scrubber bar configured for said selected movie, wherein said scrubber bar comprises a timeline associated with said multi-media content from which progress through said multi-media content is tracked, said scrubber bar comprising at least one Q-point located within said timeline; and

wherein said asset server delivers said shell application configured to include said multi-media content and said scrubber bar to said client device.

10. The system of claim 9, wherein said multi-media content comprises a movie trailer for said selected movie.

11. The system of claim 9,

wherein said asset server receives from said client device a request to deliver representations of modules, wherein said request is generated by said client device when said interaction with said multi-media content is beyond a first Q-point;

wherein said configuration server determines a first set of modules dependent on said first Q-point and said selected movie, wherein each module is associated with a corresponding icon; and

wherein said module handler delivers a first set of icons associated with said set of modules to client device for display in a navigation bar included within said shell application.

12. The system of claim 11, further comprising:

a module handler for receiving from said client device notification of activation of a selected icon from said set of icons, wherein said module handler accesses a module corresponding to said selected icon; and

wherein said asset server sends said module to said client device for execution within said shell application, wherein said client device executes said module while preserving in a background of said shell application said multi-media content that is retrievable upon exiting said selected module, and wherein said navigation bar includes said first set of icons.

13. The system of claim 9, wherein said asset server provides said shell application that is configurable with any selected multi-media content and corresponding scrubber bar, and wherein said module handler defines at said configuration server a corresponding set of modules for each Q-point in said corresponding scrubber bar, each of said corresponding set of modules identifiable by a corresponding Q-point/multi-media combination.

14. A system for delivering information, comprising:

means for receiving at an asset server from a client device associated with a user a request to deliver over a communication network a shell application having a configuration dependent on a selected movie, said request including a movie identifier associated with said selected movie;

means for determining at a configuration server multi-media content for said selected movie and a scrubber bar configured for said selected movie, wherein said scrubber bar comprises a timeline associated with said multi-media content from which progress through said multi-media content is tracked, said scrubber bar comprising at least one Q-point located within said timeline; and

means for delivering said shell application configured to include said multi-media content and said scrubber bar to said client device.

15. The system of claim 14, wherein said means for determining multi-media content comprises:

means for determining said multi-media content comprising a movie trailer for said selected movie.

16. The system of claim 14, further comprising:

means for receiving from said client device a request to deliver representations of modules, wherein said request is generated by said client device when said interaction with said multi-media content is beyond a first Q-point;

means for determining at said configuration server a first set of modules dependent on said first Q-point and said selected movie, wherein each module is associated with a corresponding icon; and

means for delivering a first set of icons associated with said set of modules to client device for display in a navigation bar included within said shell application.

17. The system of claim 16, further comprising:

means for receiving from said client device notification of activation of a selected icon from said set of icons;

means for accessing a module corresponding to said selected icon; and

means for sending said module to said client device for execution within said shell application, wherein said client device executes said module while preserving in a background of said shell application said multi-media content that is retrievable upon exiting said selected module, and wherein said navigation bar includes said first set of icons.

18. The system method of claim 16, further comprising:

means for receiving from said client device another request to deliver representations of modules, wherein said request is generated by said client device when said interaction with said multi-media content is beyond a second Q-point;

means for determining at said configuration server a second set of modules dependent on said second Q-point and said selected movie, wherein each module in said second set of modules is associated with a corresponding icon; and

means for delivering a second set of icons corresponding to said second set of modules to said client device for display in a navigation bar included within said shell application.

19. The system of claim 14, further comprising:

means for providing said shell application that is configurable with any selected multi-media content and corresponding scrubber bar;

means for defining at said configuration server a corresponding set of modules for each Q-point in said corresponding scrubber bar, each of said corresponding set of modules identifiable by a corresponding Q-point/multi-media combination.

20. The system of claim 14, further comprising:

for a corresponding Q-point in said scrubber bar, means for embedding code in said scrubber bar initiating communication with said configuration server when said progress is beyond said corresponding Q-point.