Method and apparatus for time-aware and location-aware marketing
First Claim
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1. A method of communicating inferred information to a wireless device, comprising:
- determining a location of the wireless device;
inferring at least one interest of a user of the wireless device based on the location of the wireless device, a time of day associated with the wireless device, and at least one user preference associated with the wireless device; and
automatically transmitting data related to the at least one interest to the wireless device;
wherein inferring at least one interest of the user based on location comprises using information actively used by other wireless device users in the location of the wireless device.
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Abstract
A method of communicating inferred information to a wireless communication device user is provided. That method includes determining a location of the wireless device, inferring a likely interest of the user from the location of the wireless device, and transmitting data related to the interest to the wireless device. The method may also ascertain time at the location of the wireless communication device user and infer an interest of the user from the time and location of the user. In addition, the method may include inferences made from information related to preferences of the user.
12 Citations
18 Claims
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1. A method of communicating inferred information to a wireless device, comprising:
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determining a location of the wireless device; inferring at least one interest of a user of the wireless device based on the location of the wireless device, a time of day associated with the wireless device, and at least one user preference associated with the wireless device; and automatically transmitting data related to the at least one interest to the wireless device; wherein inferring at least one interest of the user based on location comprises using information actively used by other wireless device users in the location of the wireless device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system of communicating inferred information to at least one wireless device, comprising:
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at least one information originating entity configured to communicate with the at least one wireless device; and at least one database storing wireless device information, the at least one database being operably connected to the at least one information originating entity and storing wireless device information; wherein the at least one information originating entity is configured to infer at least one interest of a user of the at least one wireless device based on a location associated with the wireless device, a time of day associated with the wireless device, and at least one user preference associated with the wireless device; wherein the at least one information originating entity automatically transmits data related to the at least one interest to the at least one wireless device; and wherein the at least one interest of the user based on the location associated with the wireless device comprises information actively used by other wireless device users in the location of the wireless device. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A program product comprising:
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a storage medium having program code embodied therewith, the program code comprising; program code configured to interact with at least one information originating entity, the at least one information originating entity being configured to communicate with at least one wireless device; and program code configured to receive data related to at least one inferred interest of a user of the at least one wireless device automatically transmitted by the information originating entity, wherein the at least one inferred interest is based on a location associated with the wireless device, a time of day associated with the wireless device, and at least one user preference associated with the wireless device; and wherein the at least one inferred interest of the user based on the location associated with the wireless device comprises information actively used by other wireless device users in the location of the wireless device.
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Specification