Mobile marketing application
First Claim
1. A method of facilitating quick mobile website creation by mobile advertisers, the method executable by a computer having at least one processor and memory, the method comprising:
- providing to an advertiser, using the computer, access to a mobile marketing application that interfaces with an ad server and is executable by the at least one processor;
authenticating the advertiser, using the at least one processor, for access to the application through an advertisement creation screen of the ad server with which the advertiser is already authenticated and from which the advertiser links to arrive at the application;
receiving from the advertiser, through an interface of the application, a plurality of content items selected from a group consisting of a descriptive text, an image, a phone number, and a hyperlink;
presenting the advertiser with a go live option through the interface;
receiving a selection of the go live option through the interface;
creating, using the at least one processor, the mobile website to include the received content items in response to selection of the go live option, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery;
subjecting, using the at least one processor, the created mobile website to a plurality of error checks; and
publishing the mobile website, using the at least one processor, to a network through a mobile service provider system.
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Accused Products
Abstract
Disclosed is a method for facilitating quick mobile website creation by mobile advertisers, including providing access to an advertiser of a mobile marketing application that interfaces with an ad server, wherein the advertiser is authenticated for access to the ad server; enabling the advertiser to input to an interface of the application a plurality of content items selected from the group consisting of a descriptive text, an image, a phone number, and a hyperlink; presenting the advertiser with a go live option; automatically creating the mobile website to include the submitted content items when the go live option is selected, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subjecting the created mobile website to a plurality of error checks; and publishing the mobile website to a network through a mobile service provider system.
54 Citations
26 Claims
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1. A method of facilitating quick mobile website creation by mobile advertisers, the method executable by a computer having at least one processor and memory, the method comprising:
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providing to an advertiser, using the computer, access to a mobile marketing application that interfaces with an ad server and is executable by the at least one processor; authenticating the advertiser, using the at least one processor, for access to the application through an advertisement creation screen of the ad server with which the advertiser is already authenticated and from which the advertiser links to arrive at the application; receiving from the advertiser, through an interface of the application, a plurality of content items selected from a group consisting of a descriptive text, an image, a phone number, and a hyperlink; presenting the advertiser with a go live option through the interface; receiving a selection of the go live option through the interface; creating, using the at least one processor, the mobile website to include the received content items in response to selection of the go live option, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subjecting, using the at least one processor, the created mobile website to a plurality of error checks; and publishing the mobile website, using the at least one processor, to a network through a mobile service provider system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method of integrating third party applications for rapid mobile website creation by mobile advertisers, the method executable by a computer having at least one processor and memory, the method comprising:
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providing, using the computer, a mobile marketing application from a third party provider different than a mobile service provider; integrating, using the at least one processor, an advertiser interface of the mobile marketing application with a user interface (UI) of an ad server of the mobile service provider; receiving, using the at least one processor, a same set of login credentials as used for access to the ad server from an advertiser through the UI of the ad server; authenticating, using the at least one processor, the advertiser with the login credentials for access to the advertiser interface of the mobile marketing application; receiving from the advertiser, through the advertiser interface of the mobile marketing application, a plurality of content items to create a mobile website that displays the content items and that is optimized for mobile delivery; creating, using the at least one processor, the mobile website with the plurality of content items; and creating, using the at least one processor, an advertisement from the UI of the ad server that links to the mobile website created by the mobile marketing application. - View Dependent Claims (16)
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17. A system for facilitating quick mobile website creation by mobile advertisers, the system comprising:
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a memory to store instructions of a mobile marketing application, a mobile website data, and a mobile carrier data; an interface operatively connected to the memory to communicate with advertisers that use a mobile device or a web-based computer; and a processor operatively connected to the memory and the interface and configured to execute the instructions to integrate the interface with an advertiser user interface (UI) of an ad server; the processor further configured to; provide to an advertiser access to a mobile marketing application that interfaces with the ad server; authenticate the advertiser for access to the application through an advertisement creation screen of the UI with which the advertiser is already authenticated and from which the advertiser links to arrive at the application; receive from the advertiser, through the interface, a plurality of content items selected from a group consisting of a descriptive text, an image, a phone number, and a hyperlink; present the advertiser with a go live option through the interface; receive a selection of the go live option through the interface; create the mobile website to include the received content items in response to selection of the go live option, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subject the created mobile website to a plurality of error checks; and publish the mobile website to a network through a mobile service provider system. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification