User activity tracking on personal cellular telecommunications devices

• US 8,200,202 B2
• Filed: 07/31/2008
• Issued: 06/12/2012
• Est. Priority Date: 07/31/2007
• Status: Active Grant

• Current Assignee: Celltick Technologies Ltd.
• Original Assignee: Celltick Technologies Ltd.
• Inventors: Gil, Amit, Zurawel, Guy
• Primary Examiner(s): Bhattacharya, Sam
• Application Number:
  US12/452,903
• Publication Number:
  US 20100130196A1
• Time in Patent Office: 1,412 Days
• Field of Search: 455/414.1, 455/414.2, 348/211.4, 705/14.72
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

User activity tracking on personal cellular telecommunications devices including a User Interaction Software Module (UISM) for data handling of display message information and user interaction information regarding user interaction with display messages. The UISMs enable handset side or network side determining user impressions of instantaneously displayed display messages. The UISMs include onboard instruction sets including destination dependent data handling instructions for user click information. Onboard instruction sets can operate in conjunction with display component embedded instruction sets regarding data logging and data reporting of display message information and/or user impression information and/or user click information.

Claims

1. A method for user activity tracking on a personal cellular telecommunications device in wireless communication with a network side Data Collection Entity (DCE), the personal cellular telecommunications device including a User Interaction Software Module (UISM), a Man Machine Interface (MMI), and a display screen, the method comprising the steps of:

(a) displaying display messages each including at least one display component on the display screen;

(b) correlating between user action events on the personal cellular telecommunications device and display component events for determining user impression events originated by at least user actions occurring during instantaneously displayed display messages and relating thereto but not invoking interactive display messages; and

(c) logging user impression information of the user impression events.

2. The method as claimed in claim 1 wherein step (b) includes correlating between user action events and display component events for determining user impressions originated by user actions occurring during instantaneously displayed display messages but not relating thereto.

3. The method as claimed in claim 1 wherein step (b) includes correlating between user action events and interactive display component events for determining user impressions being originated by user actions invoking instantaneously displayed interactive display messages.

4. The method as claimed in claim 1 wherein user impression information of a user impression event of a display component includes the user action originating the user impression event.

5. The method as claimed in claim 1 wherein the UISM executes steps (b) and (c) and transmits user impression information of user impression events to the DCE.

6. The method as claimed in claim 5 wherein the UISM includes an onboard instruction set having at least one data handling instruction regarding data handling of user impression information of user impression events.

7. The method as claimed in claim 5 wherein the UISM includes an onboard instruction set having at least one data handling instruction regarding data handling of user click information of user click events.

8. The method as claimed in claim 5 wherein the UISM includes an onboard instruction set having at least one data handling instruction regarding data handling of display component information of display component events.

9. The method as claimed in claim 6 wherein a display component embedded instruction set includes at least one category identifier for identifying a data handling instruction of the onboard instruction set.

10. The method as claimed in claim 1 wherein the UISM and the DCE execute the following steps:

(b1) the UISM logs display component information including timing information of the display component events on the display screen,

(b2) the UISM logs user action information including timing information of the user action events on the MMI,

(b3) the UISM transmits the display component information and the user action information to the DCE,

(b4) the DCE correlates between the timing information of the user action events and the timing information of the display component events for determining user impression events, and

(c1) the DCE logs the user impression information of the user impression events.

11. The method as claimed in claim 10 wherein the UISM includes an onboard instruction set having at least one data handling instruction regarding data handling of the display component information.

12. The method as claimed in claim 11 wherein a display component embedded instruction set includes at least one category identifier for identifying a data handling instruction of the onboard instruction set.

13. The method as claimed in claim 1 wherein the UISM includes an onboard instruction set including a multitude of data handling instructions regarding user click events for invoking interactive display messages wherein the data handling instructions are destination dependent.

14. The method as claimed in claim 13 wherein the onboard instruction set includes two different data handling instructions applying to two outbound response mechanism of the same type and where one data handling instruction applies to one destination and the other data handling instruction applies to another destination.

15. The method as claimed in claim 11 wherein the onboard instruction set includes data handling instructions regarding at least one of outbound data sessions, and outbound voice calls and outbound text messages.

16. The method as claimed in claim 1 wherein the personal cellular telecommunications device displays display messages during an idle screen application.

17. The method as claimed in claim 1 wherein the personal cellular telecommunications device displays display messages during a user initiated data application.

18. Cellular telecommunications network for user activity tracking on personal cellular telecommunications devices as claimed in claim 1.

19. Personal cellular telecommunications device for user activity tracking thereon as claimed in claim 1.

20. A method for user activity tracking on a personal cellular telecommunications device in wireless communication with a network side Data Collection Entity (DCE), the personal cellular telecommunications device including a User Interaction Software Module (UISM) having an onboard instruction set, a Man Machine Interface (MMI), and a display screen, the method comprising the steps of:

(a) providing interactive display components for transmission to personal cellular telecommunications devices for display in interactive display messages thereon, the interactive display components each including at least one outbound response mechanism for obtaining additional information;

(b) configuring the onboard instruction set regarding data handling of user click information of user click events originated by user actions invoking instantaneously displayed interactive display messages, the onboard instruction set including a multitude of data handling instructions wherein at least one data handling instruction has a destination condition; and

(c) displaying interactive display messages on a personal cellular telecommunications device, whereupon a user action invoking an interactive display message activates an outbound response mechanism and constitutes a user click event and the personal cellular telecommunications device transmits user click information of the user click event to the DCE in accordance with the data handling instruction corresponding to the destination of the activated outbound response mechanism.

21. The method as claimed in claim 20 wherein the onboard instruction set includes two different data handling instructions applying to two outbound response mechanisms of the same type and where one data handling instruction applies to one destination and the other data handling instruction applies to another destination.

22. The method as claimed in claim 20 wherein the onboard instruction set includes at least one data handling instruction regarding data logging of user click information of user click events.

23. The method as claimed in claim 20 wherein the onboard instruction set includes at least one data handling instruction regarding data reporting of user click information to the DCE.

24. The method as claimed in claim 20 wherein the onboard instruction set includes data handling instructions regarding outbound data sessions.

25. The method as claimed in claim 20 wherein the onboard instruction set includes data handling instructions regarding outbound voice calls.

26. The method as claimed in claim 20 wherein the onboard instruction set includes data handling instructions regarding outbound text messages.

27. The method as claimed in claim 20 wherein the personal cellular telecommunications device displays display messages during an idle screen application.

28. The method as claimed in claim 20 wherein the personal cellular telecommunications device displays display messages during a user initiated data application.

29. Cellular telecommunications network for user activity tracking on personal cellular telecommunications devices as claimed in claim 20.

30. Personal cellular telecommunications device for user activity tracking thereon as claimed in claim 20.

31. A method for user activity tracking on a personal cellular telecommunications device in wireless communication with a network side Data Collection Entity (DCE), the personal cellular telecommunications device including a User Interaction Software Module (UISM) having an onboard instruction set, a Man Machine Interface (MMI), and a display screen, the method comprising the steps of:

(a) defining at least one data handling category regarding data handling of events associated with the display of display messages each including at least one display component on the display screen;

(b) configuring the onboard instruction set with a data handling instruction corresponding to each data handling category;

(c) providing display components with an embedded instruction set including at least one category identifier for identifying a data handling category; and

(d) transmitting display components for display in display messages on the display screen whereupon the UISM data handles event information of each instantaneously displayed display component in accordance with its corresponding at least one data handling category.

32. The method as claimed in claim 31 wherein the embedded and onboard instruction sets include at least one data handling category regarding data logging of display component information of display component events.

33. The method as claimed in claim 31 wherein the embedded and onboard instruction sets include at least one data handling category regarding data reporting of display component information of display component events to the DCE.

34. The method as claimed in claim 31 wherein the embedded and onboard instruction sets include at least one data handling category regarding data logging of user impression information of user impression events.

35. The method as claimed in claim 31 wherein the embedded and onboard instruction sets include at least one data handling category regarding data reporting of user impression information of user impression events to the DCE.

36. The method as claimed in claim 31 wherein the embedded and onboard instruction sets include at least one data handling category regarding data logging of user click information of user click events.

37. The method as claimed in claim 31 wherein the embedded and onboard instruction sets include at least one data handling category for data reporting of user click information of user click events to the DCE.

38. The method as claimed in claim 31 wherein the personal cellular telecommunications device displays display messages during an idle screen application.

39. The method as claimed in claim 31 wherein the personal cellular telecommunications device displays display messages during a user initiated data application.

40. Cellular telecommunications network for user activity tracking on personal cellular telecommunications devices as claimed in claim 31.

41. Personal cellular telecommunications device for user activity tracking thereon as claimed in claim 31.