Interaction analysis and prioritzation of mobile content

• US 8,200,205 B2
• Filed: 07/14/2011
• Issued: 06/12/2012
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis
• Primary Examiner(s): ZEWDU, MELESS NMN
• Application Number:
  US13/182,988
• Publication Number:
  US 20110275393A1
• Time in Patent Office: 334 Days
• Field of Search: 4554141-4144, 455/432.3, 455/434, 4554562-4563, 455/466, 455507-510, 455512-514, 455/517, 455/550.1, 455/556.2, 455560-561, 455/566, 455/414.3, 455/415, 455418-420, 455/500, 455557-558, 455/563, 705 144- 1446, 705/14.49, 705 145- 1458, 705 1461- 1469, 705 1471- 1773, 705/414, 717177-178, 717168-175, 715/708, 715/734, 715/738, 715743-745, 715/752, 715748-751, 709202-203, 709206-207, 709228-229, 709217-219, 725 44- 51, 725 59- 62, 379201-205, 379/201.12, 379/202.01, 370/395.21, 370/395.32, 3703954-39542, 370/395.5, 370/395.52, 370/396, 370/398
• US Class Current: 455/418
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 67/30 Profiles
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561
• CPC Class Codes: H04L 67/5651 Reducing the amount or size of exchanged application data
• CPC Class Codes: H04M 3/42 Systems providing special services or facilities to subscribers specially adapted for wireless communication networks H04W4/00

Abstract

A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by (a) receiving interaction information relating to the mobile content accessed by a first mobile communication facility by a user thereof; (b) receiving a datum associated with the user of the first mobile communication facility, wherein the datum corresponds to offline information relating to the user; (c) weighting the mobile content based at least in part on the interaction information and the offline information relating to the user; and (d) providing the weight as a parameter for use in ordering the mobile content for presentation on a second mobile communication facility.

Claims

1. A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility;

receiving a datum associated with the user of the first mobile communication facility, wherein the datum corresponds to offline information relating to the user;

weighting the mobile content based at least in part on the interaction information and the offline information relating to the user; and

providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.

2. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information has a user authority associated with it.

3. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information indicates a transaction event having occurred.

4. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information includes a transaction history.

5. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information includes a purchase history.

6. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information includes a user history.

7. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the weighting of the target mobile content further comprises weighting the target mobile content at least in part on a plurality of interaction information relating to the mobile content.

8. The computer system having the one or more non-transitory computer readable mediums of claim 7, wherein the plurality of interaction information relates to a plurality of mobile communication facilities.

9. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the mobile content is a downloadable content.

10. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the mobile content is a sponsored link.

11. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a cellular phone.

12. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a phone.

13. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a mobile phone.

14. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a GSM phone.

15. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information is based at least in part on a user transaction.

16. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information is based at least in part on an expertise.

17. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information is a segmentation of at least one factor associated with the mobile communication facility.

18. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the weighting of the mobile content is presented as a score.

19. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the offline information relating to the user corresponds to activity with a television or personal computer by the user.

20. A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility;

receiving a datum associated with the user of the first mobile communication facility, wherein the datum corresponds to offline information relating to the user;

weighting the mobile content based at least in part on the interaction information and the offline information relating to the user; and

prioritizing the target mobile content for presentation on a second mobile communication facility based at least in part according to the weighting.