Mobile advertising on personal cellular telecommunications devices
First Claim
Patent Images
1. Method for mobile advertising on a personal cellular telecommunications device having a display screen, the method comprising the steps of:
- (a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor;
(b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content; and
(c) on a subscriber invoking the Level 0 interactive display message, displaying a Level 1 non-interactive advertisement display message including a visual advertising component.
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Abstract
Mobile advertising on personal cellular telecommunications devices includes an initial Level 0 Interactive Display Message (IDM) having a content precursor for requesting additional content with or without a visual advertising component. Level 0 IDMs may be displayed as part of a user initiated client application or automatically replacing an idle screen. Mobile advertising can optionally include one or more Level 1 Advertisement Display Messages (ADMs) including text, graphics, video, and the like Level 1 ADMs may be interactive or not.
129 Citations
44 Claims
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1. Method for mobile advertising on a personal cellular telecommunications device having a display screen, the method comprising the steps of:
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(a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor; (b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content; and (c) on a subscriber invoking the Level 0 interactive display message, displaying a Level 1 non-interactive advertisement display message including a visual advertising component. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. System for mobile advertising on a personal cellular telecommunications devices comprising:
a personal cellular telecommunications device having a display screen, said personal cellular telecommunications device capable of; (a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor; (b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content; and (c) on a subscriber invoking the Level 0 interactive display message, displaying a Level 1 non-interactive advertisement display message including a visual advertising component. - View Dependent Claims (29, 30, 31, 32, 33, 34)
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35. Personal cellular telecommunications device comprising:
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(a) a cellular network interface for bi-directional interfacing with a cellular telecommunications network; and (b) an operating system in communication with said cellular network interface and operative for displaying mobile advertising, said operating system capable of; (1) displaying a Level 0 interactive display message including a content precursor on a display screen of the personal cellular telecommunications device, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor; (2) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content; and (3) on a subscriber invoking the Level 0 interactive display message, displaying a Level 1 non-interactive advertisement display message including a visual advertising component. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44)
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Specification