Methods and apparatus for customized content delivery

• US 8,230,037 B2
• Filed: 09/28/2007
• Issued: 07/24/2012
• Est. Priority Date: 09/29/2006
• Status: Active Grant

• Current Assignee: Audible Incorporated (Amazon.com, Inc.)
• Original Assignee: Audible Incorporated (Amazon.com, Inc.)
• Inventors: Story, Guy, Wolfish, Howard, Field-Elliot, Bryan, Rogers, Glenn, Galkin, Alexander, Grebnev, Igor, Federico, John, Hatch, Steven, Muralikrishnan, Deepa, Meyer, Arik
• Primary Examiner(s): Whipple, Brian P
• Application Number:
  US11/904,720
• Publication Number:
  US 20080091796A1
• Time in Patent Office: 1,761 Days
• Field of Search: 705/51, 709/202, 709/217, 709/246, 709/218, 455/414, 707/3
• US Class Current: 709/217
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

Systems and methods for customized content delivery are provided. Customized and individualized electronic content over a network are included. The content delivered through content feeds may be specifically tailored to a specific user based numerous criteria including, but not limited to, attributes of a user, usage characteristics, subject matter of previous downloads, subscription details, and targeted advertising. The content provider may track and monitor the download characteristics of individual users and adapt the content delivered in the feeds.

Claims

1. A method of delivering customized electronic content over a network comprising:

receiving registration information, the registration information used at least in part to register a user with a content provider;

creating a customized content feed based on information received from user registration, said information comprising one or more attributes associated with the user, wherein the customized content feed includes information associated with the user, wherein the customized content feed comprises locations of a plurality of content files, wherein at least one of the plurality of content files is dynamically assembled from two or more blocks of content based at least in part on changing conditions, wherein at least one block of the two or more blocks of content is dynamically replaced during assembly based at least in part on the one or more attributes associated with the user;

allowing the user to subscribe to the customized content feed;

configuring a data package indicative of the customized content feed including a network location of the customized content feed;

transmitting the data package to a playback device such that the playback device extracts the network location of the customized content feed from the data package; and

when the playback device requests content from the network location, transmitting, to the playback device, locations of peer computing devices that can provide the two or more blocks of content, such that the at least one of the plurality of content files can be assembled from the two or more blocks of content provided by the peer computing devices.

2. The method of claim 1 wherein the customized content feed is further customized based on content usage characteristics or preferences observed by the content provider.

3. The method of claim 1 further comprising periodically updating the network location with an updated customized content feed.

4. The method of claim 1 wherein the playback device is a portable playback device, further comprising transmitting the customized content feed substantially directly to the portable playback device.

5. The method of claim 1 wherein the playback device is a portable playback device, further comprising transmitting the customized content feed to a proxy computing device which manages the content provided to the portable playback device.

6. The method of claim 1 wherein the network location is a feed URL.

7. The method of claim 1 wherein the data package is an XML package.

8. The method of claim 7 wherein transmitting the data package further comprises extracting an enclosure URL from the XML package.

9. The method of claim 1 wherein the customized content feed is further customized based on a capability of the user'"'"'s playback device.

10. The method of claim 1 wherein the customized content feed is further customized by including customized advertisements.

11. The method of claim 1 wherein the customized content feed is further customized by including customized promotional materials.

12. The method of claim 1 wherein the customized content feed is further customized by including customized content messages.

13. A system for delivering one or more customized content feeds from a remote computer to a playback device, the system comprising:

a remote computer which receives registration information, the registration information used at least in part to register a user with a content provider, wherein the remote computer creates a customized content feed based on information received from user registration, said information comprising one or more attributes associated with the user, wherein the customized content feed includes information associated with the user, wherein the customized content feed comprises locations of a plurality of content files, wherein at least one of the plurality of content files is dynamically assembled from two or more blocks of content based at least in part on changing conditions, wherein at least one block of the two or more blocks of content is dynamically replaced during assembly based at least in part on the one or more attributes associated with the user;

wherein the remote computer is configured to allow the user to subscribe to the customized content feed and transmits a data package including a network location of the customized content feed to the playback device such that the network location of the customized content feed may be extracted from the data package; and

wherein the remote computer is configured to transmit the customized content feed to the playback device when the playback device requests content from the network location, so that the playback device, upon receipt of the customized content feed, can assemble the at least one of the plurality of content files from two or more blocks of content retrieved from peer computing devices at network locations specified in a content file retrieved from a location extracted from the customized content feed.

14. The system of claim 13 wherein the remote computer further customizes the content feed based on content usage characteristics or preferences observed by the content provider.

15. The system of claim 13 further wherein the remote computer periodically updates the network location with an updated customized content feed.

16. The system of claim 13 wherein the playback device is a portable playback device, and wherein the remote computer transmits the customized content feed substantially directly to the portable playback device.

17. The system of claim 13 wherein the remote computer further customizes the customized content feed based on a capability of the user'"'"'s playback device.

18. The system of claim 13 wherein the remote computer further customizes the customized content feed by including customized advertisements.

19. The system of claim 13 wherein the remote computer further customizes the customized content feed by including customized promotional materials.

20. The system of claim 13 by wherein the remote computer further customizes the customized content feed by including customized content messages.

21. A system for delivering a customized content file to a playback device, the system comprising:

a remote computer which receives registration information, the registration information used at least in part to register a user with a content provider, wherein the remote computer creates a customized content feed based on information received from user registration, said information comprising one or more attributes associated with the user, the customized content feed including one or more customized content files, wherein the customized content file is described by a customized content file specification, wherein the customized content file is dynamically assembled from two or more logical components based at least in part on changing conditions, wherein at least one logical component of the two or more logical components is dynamically replaced during assembly based at least in part on the one or more attributes associated with the user;

wherein the remote computer allows the user to subscribe to the customized content feed and transmits a data package including a network location of the customized content feed to the playback device such that the network location of the customized content feed may be extracted from the data package; and

wherein when the playback device requests content from the customized content feed, the content provider provides the customized content file specification to the playback device, and a directory computer transmits locations of peer computing devices to the playback device that have the two or more logical components specified in the customized content file specification, such that the customized content file is assembled from the two or more logical components provided by the peer computing devices.

22. The system of claim 21 wherein the remote computer further customizes the customized content feed by including customized advertisements, customized promotional materials, or customized content messages wherein customized advertisements, customized promotional materials, or customized content messages are obtained from peer computing devices.

23. The system of claim 21 further comprising receiving the requested content from the peer computing devices and assembling the customized content file from the content received from the peer computing devices.

24. The system of claim 23 further comprising prohibiting the playback device from playing portions of the customized content file prior to assembly.

25. The system of claim 21 wherein the list of logical components is included within a metatorrent.