Automated reply generation direct marketing system

DC CAFC
  • US 8,234,184 B2
  • Filed: 07/15/2005
  • Issued: 07/31/2012
  • Est. Priority Date: 06/10/1996
  • Status: Expired due to Fees
First Claim
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1. A method for automatically creating, by use of at least one processor associated with one or more databases, communication data outputs for plurality of clients relating to a financial product or service, the method comprising the steps of:

  • automatically generating, using at least one processor, communication data outputs for a plurality of clients, the communication data outputs comprising an offering for a particular type of product or service, wherein the communication data outputs comprise at least two components, wherein one component is configured for viewing on a display accessible via the internet by clients and contains distinct choices particular to the offering;

    sending one component of the communication data outputs to at least certain of the plurality of clients;

    receiving, via the at least one processor, one or more responsive communications from the certain clients to the offerings, the responsive communications responding to at least one of the one component configured for viewing on a display accessible via the internet, and any subsequent communication presented to the at least certain of the plurality of clients, the responsive communications comprising an initial communication indicating a distinct choice selected by the certain clients;

    automatically generating, using the at least one processor, one or more responsive communication data outputs containing data obtained from the one or more databases,wherein the responsive communication data outputs for the certain clients is in response to the initial or any subsequent communications from the certain clients, and wherein the responsive communication data outputs are composed using at least certain variable data specific to the certain clients, wherein the at least certain variable data is different from or in addition to one or more of the name, address or account data for the certain clients; and

    delivering the responsive communication data outputs to the certain clients, the responsive communication data outputs configured for client viewing.

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