Method and system for compiling a consumer-based electronic database, searchable according to individual internet user-defined micro-demographics

• US 8,249,924 B1
• Filed: 02/17/2010
• Issued: 08/21/2012
• Est. Priority Date: 01/07/2000
• Status: Expired due to Term

• Current Assignee: 54 Essential Systems LLC
• Original Assignee: Home Producers Network LLC
• Inventors: Mowry, Craig P.
• Primary Examiner(s): DURAN, ARTHUR D
• Application Number:
  US12/707,363
• Time in Patent Office: 916 Days
• Field of Search: 705/14.1, 705/14.4
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A system and method for providing an individual with advertisement information. At least one database including electronic trait information, electronic preference information and electronic advertiser information is stored on at least one database. One or more communication devices receive a first electronic request for first information from a first computing device, and determine first electronic responsive information that comprises information that is at least responsive to the first electronic request. Further, a user relevance factor is determined that represents a relevance of the advertiser information to the first user. First advertisement information is determined for at least one of branded products and services. The first advertisement information and the first electronic responsive information are transmitted to the first user computing device.

Claims

1. A method, comprising:

a) accessing, by at least one processor, at least one database that includes;

i) electronic user information representing traits, preferences and/or identifications associated with each of a plurality of respective users, and

ii) electronic advertiser information representing branded goods and/or services respectively associated with each of a plurality of respective advertisers, and further representing criteria respectively used by each of the plurality of advertisers to target at least one of the respective users;

b) receiving, by the at least one processor from a first user computing device, first electronic user information associated with a first user, wherein the first user is one of the respective users;

c) receiving, by the at least one processor, second electronic user information representing an interest of the first user in a second user individually identified to the first user, wherein the second user is one of the respective users other than first user;

d) determining, by the at least one processor at least in part in accordance with at least some of the electronic advertiser information, that the first user is relevant to a first advertiser, wherein the first advertiser is one of the respective advertisers;

e) determining, by the at least one processor, a preference of at least one person associated with the second user in accordance with at least some of the electronic user information that is associated with the at least one person associated with the second user, wherein the preference of the at least one person associated with the second user regards at least one branded good or service associated with the first advertiser;

f) generating, by the at least one processor, electronic advertisement information that includes information representing;

the at least one branded good or service associated with the first advertiser, an identification of the second user, and the preference of the at least one person associated with the second user with respect to the at least one branded good or service associated with the first advertiser, and further wherein the electronic advertising information includes information for accessing additional information associated with one or more of the at least one person associated with the second user; and

g) transmitting, via the at least one processor to the first user computing device, the electronic advertisement information.

2. The method of claim 1, further comprising:

h) receiving, by the at least one processor, an electronic request for information from the first user computing device.

3. The method of claim 1, wherein the electronic advertisement information includes access to information for contacting the second user.

4. The method of claim 2, wherein the electronic request is in accordance with at least the electronic advertisement information.

5. The method of claim 1, wherein the electronic user information further includes at least one image provided by at least one of the plurality of respective users, and further wherein the second electronic user information includes at least one of the at least one image that is associated with the second user.

6. The method of claim 2, further comprising:

i) determining, by the at least one processor, electronic responsive information that comprises information that is at least responsive to the electronic request;

j) determining, by the at least one processor, that the first user is relevant to the first advertiser or to a second advertiser in accordance with at least one of the electronic request and the electronic responsive information;

k) generating, by the at least one processor, second electronic advertisement information representing at least one other branded good or service from at least one of the plurality of advertisers

l) transmitting, via the at least one processor, the second electronic advertisement information to the first user computing device; and

m) transmitting, via the at least one processor, the electronic responsive information.

7. The method of claim 6, wherein the electronic responsive information is the second electronic advertisement information.

8. The method of claim 6, wherein the step i) determining the electronic responsive information further comprises determining a likelihood that the first user will provide a second electronic request.

9. The method of claim 1, wherein the step f) generating the electronic advertisement information further comprises determining a likelihood that the first user will provide an electronic request.

10. The method of claim 2, wherein the electronic request is for information about a person.

11. The method of claim 1, wherein the step f) generating the electronic advertisement information further comprises determining a demographic in accordance with at least one selected from a group of the first electronic user information, at least one of the advertising targeting criteria, and the determined user relevance, and further comprises modifying, by the at least one processor, the determining the relevance of the first user as a function of the demographic.

12. The method of claim 1, wherein the identification of the second user includes a picture representing the second user.

13. The method of claim 1, further comprising:

h) conducting, by the at least one processor, a sampling of preferences relating to the branded products and services, wherein the electronic advertisement information further includes information related to the sampling.

14. The method of claim 1, wherein the determined user relevance is further determined in accordance with a likelihood that the first user will purchase at least one of the branded goods and services.

15. The method of claim 1, wherein the determined user relevance is further determined in accordance with a likelihood that the first user will provide an electronic request for information.

16. The method of claim 1, further comprising receiving from an advertiser an electronic request for focus group information, wherein the focus group information represents a likelihood of a purchase of a branded good or service.

33. The method of claim 1, wherein the step (b) receiving is from a first user computing device associated with the first user.

34. The method of claim 33, wherein the step (c) receiving is from the first user computing device associated with the first user or a second user computing device associated with the first user.

37. The method of claim 1, wherein the second user information is associated with a selection of an image representing the second user.

17. A system, comprising:

at least one processor; and

processor readable media that is operatively coupled to the at least one processor, wherein the processor readable media stores instructions that, when executed by the at least one processor, cause the at least one processor to;

access at least one database that includes;

i) electronic user information representing traits, preferences and/or identifications associated with each of a plurality of respective users, and

ii) electronic advertiser information representing branded goods and/or services respectively associated with each of a plurality of respective advertisers, and further representing criteria respectively used by each of the plurality of advertisers to target at least one of the users;

receive, by the at least one processor from a first user computing device, first electronic user information associated with a first user, wherein the first user is one of the respective users;

receive, by the at least one processor, second electronic user information representing an interest of the first user in a second user individually identified to the first user, wherein the second user is one of the respective users other than first user;

determine, by the at least one processor at least in part in accordance with at least some of the electronic advertiser information, that the first user is relevant to a first advertiser, wherein the first advertiser is one of the respective advertisers;

determine, by the at least one processor, a preference of at least one person associated with the second user in accordance with at least some of the electronic user information that is associated with the at least one person associated with the second user, wherein the preference of the at least one person associated with the second user regards at least one branded good or service associated with the first advertiser;

generate, by the at least one processor, electronic advertisement information that includes information representing;

the at least one branded good or service associated with the first advertiser, an identification of the second user, and the preference of the at least one person associated with the second user with respect to the at least one branded good or service associated with the first advertiser, and further wherein the electronic advertising information includes information for accessing additional information associated with one or more of the at least one person associated with the second user; and

transmit, via the at least one processor to the first user computing device, the electronic advertisement information.

18. The system of claim 17, wherein the processor readable media stores further instructions that, when executed by the at least one processor, cause the at least one processor to:

receive, by the at least one processor, an electronic request for information from the first user computing device.

19. The system of claim 17, wherein the electronic advertisement information includes access to information for contacting the second user.

20. The system of claim 18, wherein the electronic request is in accordance with at least the electronic advertisement information.

21. The system of claim 17, wherein the electronic user information further includes at least one image provided by at least one of the plurality of respective users, and further wherein the second electronic user information includes at least one of the at least one image that is associated with the second user.

22. The system of claim 18, wherein the processor readable media stores further instructions that, when executed by the at least one processor, cause the at least one processor to:

determine, by the at least one processor, electronic responsive information that comprises information that is at least responsive to the electronic request;

determine, by the at least one processor, that the first user is relevant to the first advertiser or to a second one of the respective advertisers in accordance with least one of the electronic request and the electronic responsive information;

generate, by the at least one processor, second electronic advertisement information representing at least one other branded good or service from at least one of the plurality of advertisers;

transmit, via the at least one processor, the second electronic advertisement information to the first user computing device; and

transmit, via the at least one processor, the electronic responsive information.

23. The system of claim 22, wherein the electronic responsive information is the second electronic advertisement information.

24. The system of claim 22, wherein the processor readable media stores further instructions that, when executed by the at least one processor, cause the at least one processor to determine a likelihood that the first user will provide a second electronic request.

25. The system of claim 17, wherein the processor readable media stores further instructions that, when executed by the at least one processor, cause the at least one processor to determine a likelihood that the first user will provide an electronic request.

26. The system of claim 18, wherein the electronic request is for information about a person.

27. The system of claim 17, wherein the processor readable media stores further instructions that, when executed by the at least one processor, cause the at least one processor to:

determine, by the at least one processor, a demographic in accordance with at least one selected from a group of the first electronic user information, at least one of the advertising targeting criteria, and the determined user relevance, and

modify, by the at least one processor, the determining the relevance of the first user as a function of the demographic.

28. The system of claim 17, wherein the identification of the second user includes a picture representing the second user.

29. The system of claim 17, wherein the processor readable media stores further instructions that, when executed by the at least one processor, cause the at least one processor to conduct, by the at least one processor, a sampling of preferences relating to the branded products and services, and wherein the electronic advertisement information further includes information related to the sampling.

30. The system of claim 17, wherein the determined user relevance is further determined by the at least one processor in accordance with a likelihood that the first user will purchase at least one of the branded goods and services.

31. The system of claim 17, wherein the determined user relevance is further determined by the at least one processor in accordance with a likelihood that the first user will provide a second electronic request for information.

32. The system of claim 17, wherein the processor readable media stores further instructions that, when executed by the at least one processor, cause the at least one processor to receive, by the at least one processor from an advertiser, an electronic request for focus group information, wherein the focus group information represents a likelihood of a purchase of a branded good or service.

35. The system of claim 17, wherein the first electronic user information is received from a first user computing device associated with the first user.

36. The system of claim 35, wherein the second electronic user information is received from the first user computing device associated with the first user or a second user computing device associated with the first user.

38. The system of claim 17, wherein the second user information is associated with a selection of an image representing the second user.