Methods, systems, and computer program products for managing organized binary advertising asset markets

• US 8,249,925 B2
• Filed: 10/25/2011
• Issued: 08/21/2012
• Est. Priority Date: 06/23/2010
• Status: Expired due to Fees

• Current Assignee: Managed Audience Share Solutions, LLC
• Original Assignee: Managed Audience Share Solutions, LLC
• Inventors: Broms, Todd J., Ulman, Amihai
• Primary Examiner(s): Weiss, John
• Assistant Examiner(s): Sigmond, Bennett
• Application Number:
  US13/281,020
• Publication Number:
  US 20120041835A1
• Time in Patent Office: 301 Days
• Field of Search: 705 261- 272, 705/37, 705/36.R, 705/14
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0605 Supply or demand aggregation
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

Binary advertising markets are developed where personalized media such as digital and even analog advertising is delivered to and accessed by audience members enabling advertisers to buy advertising for broadcast to televisions, smartphones and other types of digital devices. The market is designed to provide participants a new way to have their orders entered, matched, executed, and settled, to manage and monitor risk characteristics of their content placement or advertising placement transactions, and any rights and positions that result from those transactions. Standardized units of exchange represented by profile access rights and display space access rights appropriately designed for their respective markets are used in both primary direct and secondary alternative markets. Processes are also implemented where an audience member receives economic benefit in exchange for confirming view of or rating an advertisement, or viewing advertisements while logged in.

Claims

1. A method comprising:

providing, by one or more computing devices, an electronic marketplace to trade profile access right contracts and display space access right contracts;

receiving, by the one or more computing devices, a first order from a buyer to buy a profile access right contract;

receiving, by the one or more computing devices, a second order from the buyer to buy a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets using separate instruments, and wherein the profile access right contract and the display space access right contract are priced independently; and

fulfilling the first and second orders, comprising;

matching the first order to buy the profile access right contract with a corresponding profile access right contract sell order by a seller,

matching the second order to buy the display space access right contract with a corresponding display space access right contract sell order by the seller, and

executing a purchase of the profile access right contract and the display space access right contract based on the matching of the first and second orders, the executing comprising conveying, to the buyer, a right to deliver content on a profile access right specified by the profile access right contract and a display space access right specified by the display space access right contract.

2. The method of claim 1, wherein the first order comprises a trading symbol representing the profile access right contract and wherein the second order comprises a trading symbol representing the display space access right contract.

3. The method of claim 1, further comprising:

receiving confirmation of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.

4. The method of claim 1, further comprising settling at least one of the first and second orders, wherein settling the at least one of the first and second orders comprises transferring funds to a seller of at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view.

5. The method of claim 4, wherein an unsettled portion of the profile access right contract or the display space access right contract is permitted to be resold.

6. The method of claim 1, wherein matching the first and second orders comprises:

matching a bid to buy the profile access right contract with an offer to sell the profile access right contract; and

matching a bid to buy the display space access right contract with an offer to sell the display space access right contract.

7. The method of claim 1, further comprising:

receiving a request for information about the profile access right contract or the display space access right contract; and

providing an order book listing bid/ask information for the profile access right contract or the display space access right contract.

8. A computer-readable storage device having instructions stored thereon that, when executed by one or more computing devices, causes the one or more computing devices to perform operations comprising:

providing an electronic marketplace to trade profile access right contracts and display space access right contracts;

receiving a first order from a buyer to buy a profile access right contract;

receiving a second order from the buyer to buy a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets using separate instruments, and wherein the profile access right contract and the display space access right contract are priced independently; and

fulfilling the first and second orders, comprising;

matching the first order to buy the profile access right contract with a corresponding profile access right contract sell order by a seller,

matching the second order to buy the display space access right contract with a corresponding display space access right contract sell order by the seller, and

executing a purchase of the profile access right contract and the display space access right contract based on the matching of the first and second orders, the executing comprising conveying, to the buyer, a right to deliver content on a profile access right specified by the profile access right contract and a display space access right specified by the display space access right contract.

9. The computer-readable storage device of claim 8, wherein the first order comprises a trading symbol representing the profile access right contract and wherein the second order comprises a trading symbol representing the display space access right contract.

10. The computer-readable storage device of claim 8, the operations further comprising:

receiving confirmation of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.

11. The computer-readable storage device of claim 8, the operations further comprising settling at least one of the first and second orders, wherein settling the at least one of the first and second orders comprises transferring funds to a seller of at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view.

12. The computer-readable storage device of claim 11, the operations further comprising permitting an unsettled portion of the profile access right contract or the display space access right contract to be resold.

13. The computer-readable storage device of claim 8, wherein matching the first and second orders comprises:

matching a bid to buy the profile access right contract with an offer to sell the profile access right contract; and

matching a bid to buy the display space access right contract with an offer to sell the display space access right contract.

14. The computer-readable storage device of claim 8, the operations further comprising:

receiving a request for information about the profile access right contract or the display space access right contract; and

providing an order book listing bid/ask information for the profile access right contract or the display space access right contract.

15. A system comprising:

a memory configured to store modules comprising;

a providing module configured to provide an electronic marketplace to trade profile access right contracts and display space access right contracts,

a receiving module configured to receive a first order from a buyer to buy a profile access right contract and to receive a second order from the buyer to buy a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets using separate instruments, and wherein the profile access right contract and the display space access right contract are priced independently, and

a fulfilling module configured to fulfill the first and second orders, comprising matching the first order to buy the profile access right contract with a corresponding profile access right contract sell order by a seller, matching the second order to buy the display space access right contract with a corresponding display space access right contract sell order by the seller, and executing a purchase of the profile access right contract and the display space access right contract based on the matching of the first and second orders, the executing comprising conveying, to the buyer, a right to deliver content on a profile access right specified by the profile access right contract and a display space access right specified by the display space access right contract; and

one or more processors configured to process the modules.

16. The system of claim 15, wherein the first order comprises a trading symbol representing the profile access right contract and wherein the second order comprises a trading symbol representing the display space access right contract.

17. The system of claim 15, further comprising:

a second receiving module configured to receive confirmation of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.

18. The system of claim 15, further comprising a settlement module configured to settle at least one of the first and second orders, wherein settling the at least one of the first and second orders comprises transferring funds to a seller of at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view.

19. The system of claim 18, further comprising a resale module configured to permit an unsettled portion of the profile access right contract or the display space access right contract to be resold.

20. The system of claim 15, wherein matching the first and second orders comprises matching a bid to buy the profile access right contract with an offer to sell the profile access right contract, and matching a bid to buy the display space access right contract with an offer to sell the display space access right contract.

21. The system of claim 15, further comprising:

a second receiving module configured to receive a request for information about the profile access right contract or the display space access right contract,

wherein the providing module is further configured to provide an order book listing bid/ask information for the profile access right contract or the display space access right contract.

22. A method comprising:

providing, by one or more computing devices, an electronic marketplace to trade profile access right contracts and display space access right contracts;

receiving, by the one or more computing devices, a first order from a seller to sell a profile access right contract;

receiving, by the one or more computing devices, a second order from the seller to sell a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets using separate instruments, and wherein the profile access right contract and the display space access right contract are priced independently; and

fulfilling the first and second orders, comprising;

matching the first order to sell the profile access right contract with a corresponding profile access right contract buy order by a buyer,

matching the second order to sell the display space access right contract with a corresponding display space access right contract buy order by the buyer, and

executing a sale of the profile access right contract and the display space access right contract based on the matching of the first and second orders, the executing comprising conveying, to the buyer, a right to deliver content on a profile access right specified by the profile access right contract and a display space access right specified by the display space access right contract.