Client-side composing/weighting of ads

• US 8,250,454 B2
• Filed: 04/03/2008
• Issued: 08/21/2012
• Est. Priority Date: 04/03/2008
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Farouki, Karim, Arcas, Blaise Aguera y, Brewer, Brett D., Drucker, Steven, Flake, Gary W., Kasperkiewicz, Tomasz, Lawler, Stephen L., Lindsay, Donald James, Sheppard, Adam, Szeliski, Richard Stephen, Weir, Jeffrey Jon
• Primary Examiner(s): Queler, Adam M
• Assistant Examiner(s): Cortes, Howard
• Application Number:
  US12/062,106
• Publication Number:
  US 20090254820A1
• Time in Patent Office: 1,601 Days
• Field of Search: 715/210, 715/234, 715/273, 715/760, 382/285, 382/302, 382/229
• US Class Current: 715/201
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

The claimed subject matter provides a system and/or a method that facilitates displaying relevant advertisements to a user. A display engine can browse a portion of image data during a browsing session. An evaluator can identify a context related to two or more concurrent and on-going browsing sessions. An ad selector can locate an ad from a data store based on the identified context and seamlessly incorporate and display the ad into at least one of the browsing sessions.

Claims

1. A system that facilitates displaying relevant advertisements to a user, comprising:

a processor;

memory communicatively coupled to the processor;

a display engine stored in the memory and executable by the processor that browses a portion of image data during a browsing session and allows navigation of the portion of the image data by a user, the navigation comprising panning and/or zooming of the portion of the image data, wherein the portion of the image data represents a computer displayable multiscale image with a plurality of planes of view in which a first plane and a second plane are alternatively displayable based upon the level of zoom and which are related by a pyramidal volume, the multiscale image including a pixel at a vertex of the pyramidal volume;

an evaluator stored in the memory and executable on the processor that identifies a context associated with the portion of the image data in response to the navigation of the portion of the image data by the user, the context associated with the portion of the image data comprising at least a level of zoom associated with the image data, wherein the evaluator identifies the context based on at least two or more planes of view navigated during the browsing session; and

an ad selector stored in the memory and executable on the processor that locates an ad from a data store based on the identified context and seamlessly incorporates and displays the located ad into the browsing session.

2. The system of claim 1, wherein the second plane of view displays a portion of the first plane of view at one of a different scale or a different resolution.

3. The system of claim 1, wherein the second plane of view displays a portion of the image data that is graphically or visually unrelated to the first plane of view.

4. The system of claim 1, wherein the second plane of view displays a portion of the image data that is disparate than a portion of the image data associated with the first plane of view.

5. The system of claim 1, wherein the browsing session includes a 3-dimensional (3D) virtual environment created from a plurality of 2-dimensional (2D) content of an image that is navigated by the user, each portion of the 2D content including a perspective of the image and a portion of the image which is aggregated to create the 3D virtual environment of the image.

6. The system of claim 5, wherein the evaluator identifies the context based further on at least one of the perspective of the image browsed within the 3D virtual environment or the portion of the image browsed within the 3D virtual environment, the ad selector incorporates and displays the selected ad into the 3D virtual environment.

7. The system of claim 1, wherein the evaluator further identifies a context associated with the browsing session by examining an application executing in connection with the browsing session, a user behavior within the browsing session, a portion of profile data, a browsing history related to the browsing session, usage of the browsing session, a portion of implicit user data, a portion of explicit user data, data related to a user preference, and/or an ad interaction history of the user.

8. The system of claim 1, wherein the evaluator further identifies a context associated with the browsing session by examining an application version data, a type of the application, frequency of use of the application, copyright data for the application, a manufacturer of the application, a size of the application, a click frequency within the browsing session, a scroll frequency within the browsing session, a portion of highlighting within the browsing session, an input received during the browsing session, an input device location, a duration of browsing on a particular portion of data, an explicit tagging within the browsing session, a frequency of browsing of a portion of data, a data feed subscription, and/or data related to the user setting for a personalized web site.

9. A method comprising:

under control of one or more processors configured with executable instructions;

browsing a portion of image data during a browsing session;

allowing navigation of the portion of the image data by a user, the navigation comprising panning and/or zooming of the portion of the image data, and the portion of the image data representing a computer displayable multiscale image with a plurality of planes of view in which a first plane and a second plane are alternatively displayable based upon the level of zoom and which are related by a pyramidal volume, wherein the multiscale image includes a pixel at a vertex of the pyramidal volume;

identifying a context associated with the portion of the image data in response to the navigation of the portion of the image data by the user, the context associated with the portion of the image data comprising at least a level of zoom associated with the image data, wherein identifying the context is based on at least two or more planes of view navigated during the browsing session; and

locating an ad from a data store based on the identified context and seamlessly incorporates and displays the located ad into the browsing session.

10. The method of claim 9, wherein the second plane of view displays:

a portion of the first plane of view at one of a different scale or a different resolution;

a portion of the image data that is graphically or visually unrelated to the first plane of view; and

/or

a portion of the image data that is disparate than a portion of the image data associated with the first plane of view.

11. The method of claim 9, wherein the browsing session includes a 3-dimensional (3D) virtual environment created from a plurality of 2-dimensional (2D) content of an image that is navigated by the user, each portion of the 2D content including a perspective of the image and a portion of the image which is aggregated to create the 3D virtual environment of the image.

12. The method of claim 11, wherein identifying the context is based further on at least one of the perspective of the image browsed within the 3D virtual environment or the portion of the image browsed within the 3D virtual environment, the ad selector incorporates and displays the selected ad into the 3D virtual environment.

13. The method of claim 9, further comprising identifying a context associated with the browsing session by examining an application executing in connection with the browsing session, a user behavior within the browsing session, a portion of profile data, a browsing history related to the browsing session, usage of the browsing session, a portion of implicit user data, a portion of explicit user data, data related to a user preference, and/or an ad interaction history of the user.

14. The method of claim 9, further comprising identifying a context associated with the browsing session by examining an application version data, a type of the application, frequency of use of the application, copyright data for the application, a manufacturer of the application, a size of the application, a click frequency within the browsing session, a scroll frequency within the browsing session, a portion of highlighting within the browsing session, an input received during the browsing session, an input device location, a duration of browsing on a particular portion of data, an explicit tagging within the browsing session, a frequency of browsing of a portion of data, a data feed subscription, and/or data related to the user setting for a personalized web site.

15. One or more computer-readable media storing computer-executable instructions that, when executed by one or more processors, configure the one or more processors to perform acts comprising:

browsing a portion of image data during a browsing session;

allowing navigation of the portion of the image data by a user, the navigation comprising panning and/or zooming of the portion of the image data, and the portion of the image data representing a computer displayable multiscale image with a plurality of planes of view in which a first plane and a second plane are alternatively displayable based upon the level of zoom and which are related by a pyramidal volume, wherein the multiscale image includes a pixel at a vertex of the pyramidal volume;

identifying a context associated with the portion of the image data in response to the navigation of the portion of the image data by the user, the context associated with the portion of the image data comprising at least a level of zoom associated with the image data, wherein identifying the context is based on at least two or more planes of view navigated during the browsing session; and

locating an ad from a data store based on the identified context and seamlessly incorporates and displays the located ad into the browsing session.

16. The one or more computer-readable media of claim 15, wherein the second plane of view displays:

a portion of the first plane of view at one of a different scale or a different resolution;

a portion of the image data that is graphically or visually unrelated to the first plane of view; and

/or

a portion of the image data that is disparate than a portion of the image data associated with the first plane of view.

17. The one or more computer-readable media of claim 15, wherein the browsing session includes a 3-dimensional (3D) virtual environment created from a plurality of 2-dimensional (2D) content of an image that is navigated by the user, each portion of the 2D content including a perspective of the image and a portion of the image which is aggregated to create the 3D virtual environment of the image.

18. The one or more computer-readable media of claim 17, wherein identifying the context is based further on at least one of the perspective of the image browsed within the 3D virtual environment or the portion of the image browsed within the 3D virtual environment, the ad selector incorporates and displays the selected ad into the 3D virtual environment.

19. The one or more computer-readable media of claim 15, further comprising identifying a context associated with the browsing session by examining an application executing in connection with the browsing session, a user behavior within the browsing session, a portion of profile data, a browsing history related to the browsing session, usage of the browsing session, a portion of implicit user data, a portion of explicit user data, data related to a user preference, and/or an ad interaction history of the user.

20. The one or more computer-readable media of claim 15, further comprising identifying a context associated with the browsing session by examining an application version data, a type of the application, frequency of use of the application, copyright data for the application, a manufacturer of the application, a size of the application, a click frequency within the browsing session, a scroll frequency within the browsing session, a portion of highlighting within the browsing session, an input received during the browsing session, an input device location, a duration of browsing on a particular portion of data, an explicit tagging within the browsing session, a frequency of browsing of a portion of data, a data feed subscription, and/or data related to the user setting for a personalized web site.