Method and system for providing personalized network based marketing dialogues

• US 8,255,460 B2
• Filed: 05/18/2011
• Issued: 08/28/2012
• Est. Priority Date: 07/24/2000
• Status: Expired due to Term

• Current Assignee: Ip Ot Sub Ulc
• Original Assignee: Open TEXT SA (Open Text Corporation)
• Inventors: Reistad, Brian, Snapper, William D., Payne, Andrew C., Campbell, James
• Primary Examiner(s): JEAN, FRANTZ B
• Application Number:
  US13/110,342
• Publication Number:
  US 20110225237A1
• Time in Patent Office: 468 Days
• Field of Search: 709/203, 709/204, 709/206, 709/217, 709/219, 719/318
• US Class Current: 709/203
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06Q 10/06316 Sequencing of tasks or work
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/42 Mailbox-related aspects, e.g. synchronisation of mailboxes
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

Systems and methods for personalizing marketing dialogues are disclosed. Specifically, embodiments of the systems and methods presented may allow obtain a set of user actions from a participant. The set of user information may include user information, such as demographics, and may also contain event related information, such as a purchase or the user clicking on a link in an email. A program or script may be generated having decision branches. At each decision branch, a first dialogue or a second dialogue may be selected based on the user information. The personalized program or script may be presented to the user based on the user information.

Claims

1. A method for providing a personalized network based dialogue, comprising:

storing a script associated with a campaign and a set of user information for a user selected for the campaign, the script specifying a plurality of events;

executing a first instruction according to the script, wherein the first instruction is operable to send a first communication to the user from a server;

determining a value for a variable associated with an event specified by the script, wherein the determination of the value is based on an interaction with the first communication by the user;

determining a second instruction according to the script based on the set of user information and the value for the variable associated with the event specified by the script; and

executing the second instruction to send a second communication to the user from the server.

2. The method of claim 1, wherein the second instruction is determined based on a user interaction stored in the user information.

3. The method of claim 1, wherein the set of user information is obtained from a user interaction with an email.

4. The method of claim 3, wherein the set of user information is obtained from the user clicking on a link within an email.

5. The method of claim 1, wherein executing the first instruction corresponding to the script comprises sending an email to the user.

6. The method of claim 1, wherein the set of user information comprises demographic information.

7. The method of claim 1, wherein the set of user information is stored in a database having a set of event related tables comprising one or more of a purchase, a date and a response to a message.

8. The method of claim 1, further comprising sending the second communication to the user on a different channel than the first communication.

9. An electronic personalization dialog system comprising:

a data storage location;

a dialog computer interfaced with the data storage location and a communications channel, the dialog computer comprising a processor and a non-transitory tangible computer readable medium storing instructions executable to;

store a script associated with a campaign and a set of user information for a user selected for the campaign, the script specifying a plurality of events;

execute a first instruction according to the script, wherein the first instruction is operable to send a first communication to the user from a server;

determine a value for a variable associated with an event specified by the script, wherein the determination of the value is based on an interaction with the first communication by the user;

determine a second instruction according to the script based on the set of user information for the user and the value for the variable associated with the event specified by the script; and

execute the second instruction to send a second communication to the user from the server.

10. The electronic personalization dialog system of claim 9, wherein the second instruction is determined based on a user interaction stored in the set of user information.

11. The electronic personalization dialog system of claim 9, wherein the set of user information is obtained from a user interaction with an email.

12. The electronic personalization dialog system of claim 11, wherein the set of user information is obtained from the user clicking on a link within an email.

13. The electronic personalization dialog system of claim 9, wherein executing the first instruction corresponding to the script comprises sending an email to the user.

14. The electronic personalization dialog system of claim 9, wherein the user information comprises demographic information.

15. The electronic personalization dialog system of claim 9, wherein the user information is stored in a database having a set of event related tables comprising one or more of a purchase, a date and a response to a message.

16. A computer program product comprising a non-transitory tangible storage medium storing computer program instructions executable to perform a method comprising:

storing a script associated with a campaign and a set of user information for a user selected for the campaign, the script specifying a plurality of events;

executing a first instruction corresponding to the script, wherein the first instruction is operable to send a first communication to the user from a server;

determining a value for a variable associated with an event specified by the script, wherein the determination of the value is based on an interaction with the first communication by the user;

determining a second instruction according to the script based on the set of user information; and

executing the second instruction to send a second communication to the user from the server.

17. The computer program product of claim 16, wherein the second instruction is determined based on a user interaction stored in the user information.

18. The computer program product of claim 16, wherein the set of user information is obtained from a user interaction with an email.

19. The computer program product of claim 18, wherein the set of user information is obtained from the user clicking on a link within an email.

20. The computer program product of claim 16, wherein executing the first instruction corresponding to the script comprises sending an email to the user.

21. The computer program product of claim 16, wherein the user information comprises demographic information.

22. The computer program product of claim 16, wherein the user information is stored in a database having a set of event related tables comprising one or more of a purchase, a date and a response to a message.