Method of data collection among participating content providers in a distributed network

• US 8,255,489 B2
• Filed: 08/19/2007
• Issued: 08/28/2012
• Est. Priority Date: 08/18/2006
• Status: Active Grant

• Current Assignee: Akamai Technologies, Inc.
• Original Assignee: Akamai Technologies, Inc.
• Inventors: Afergan, Michael M., Leighton, F. Thomson, Johnson, Timothy P., Mancuso, Brian J., Iwamoto, Ken G.
• Primary Examiner(s): Lin, Kenny
• Assistant Examiner(s): SMARTH, GERALD A
• Application Number:
  US11/840,979
• Publication Number:
  US 20080092058A1
• Time in Patent Office: 1,836 Days
• Field of Search: 709/206, 709/219, 709/224, 709/240
• US Class Current: 709/219
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/303 Terminal profiles

Abstract

A content delivery network (CDN) service provider extends a content delivery network to gather information on atomically identifiable web clients (called “user agents”) as such computer-implemented entities interact with the CDN across different domains being managed by the CDN service provider. In one embodiment, a set of machines, processes, programs, and data comprise a data system. The data system tracks user agents, preferably via cookies, although one or more passive techniques may be used. A user agent may be a cookie-able device having a cookie store. As the user agent navigates across sites, a CDN-specific unique identifier used by the system to correlate user agents is generated. Preferably, the unique identifier is stored as an encrypted cookie. The unique identifier represents one user agent (and, thus, one cookie-able device'"'"'s store). The system tracks user agent behavior on and across customer sites that are served by the CDN, and these behaviors are classified into identifiable “segments” that may be used to create a profile. CDN customers use the data system to obtain information that characterizes the user agent.

Claims

1. Apparatus for use in a content delivery network (CDN) in which participating content providers offload given content for delivery from content servers managed by a content delivery network service provider, comprising:

a processor;

a computer memory holding computer program instructions that when executed by the processor perform a method comprising;

tracking a client machine user agent across a plurality of content provider domains being managed by the content delivery network service provider, wherein the client machine user agent is an atomically identifiable web client, the tracking including the following sub-steps carried out with respect to at least one content provider domain visited by the client machine user agent;

redirecting the client machine user agent from the content provider domain to a content delivery network service provider namespace and setting a master cookie,

automatically redirecting the client machine user agent back to the content provider domain from which the client machine user agent was redirected; and

setting a content provider domain-specific cookie equal to the value of the master cookie; and

with permission of a first participating content provider, providing a second participating content provider with information obtained during the tracking step,

wherein the information tracks the client machine user agent across one or more content domains associated with the first participating content provider and includes an indication that the client machine user agent has visited the one or more content domains.

2. The apparatus as described in claim 1 wherein the information is a profile associated with the client machine user agent.

3. The apparatus as described in claim 2 wherein the profile comprises one or more segments, wherein a segment is a classification of a behavior of the client machine user agent at a content domain associated with the first participating content provider.

4. The apparatus as described in claim 3 wherein a segment comprises a set of one or more behaviors.

5. The apparatus as described in claim 1 wherein the profile is created by filtering out any personally identifiable information that is obtained during the tracking step.

6. The apparatus as described in claim 1 wherein the tracking step is accomplished passively by collecting and correlating cookie data.

7. The apparatus as described in claim 1 wherein the first and second participating content providers have a business agreement with one another by which the first and second participating content providers share information.

8. The apparatus as described in claim 7 wherein the second participating content provider uses the profile to provide information targeted to an end user associated with the client machine user agent.

9. The apparatus as described in claim 1 wherein the information is provided to the second participating content provider for a fee.