Method and system for displaying advertisements between schedule listings

• US 8,272,011 B2
• Filed: 05/11/2010
• Issued: 09/18/2012
• Est. Priority Date: 12/19/1996
• Status: Expired due to Fees

• Current Assignee: Rovi Guides, Inc. (Adeia Inc.)
• Original Assignee: Index Systems Incorporated (Adeia Inc.)
• Inventors: Yuen, Henry C., Mankovitz, Roy J., Kwoh, Daniel S., Leung, Elsie Y.
• Primary Examiner(s): Salce, Jason
• Application Number:
  US12/777,732
• Publication Number:
  US 20100223643A1
• Time in Patent Office: 861 Days
• Field of Search: 725 34- 36, 725 40- 53, 725 59- 61
• US Class Current: 725/42
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/45 Picture in picture , e.g. displaying simultaneously another television channel in a region of the screen
• CPC Class Codes: H04N 5/775 between a recording apparatus and a television receiver

Abstract

In one embodiment, the invention is a system and method for simultaneously displaying advertisements with an electronic program guide (EPG). The system displays television schedule information in rows of schedule information items including the time and channel for least a portion of the displayed television schedule information items. An advertisement is selected for display from a plurality of advertisements, and the selected advertisement is displayed between two rows of the schedule information items simultaneously with the displayed television schedule information items.

Claims

1. A method for simultaneously displaying channel advertisements with an electronic program guide (EPG), the method comprising:

storing schedule information in a program schedule memory for each of a plurality of programs;

storing at least one advertisement in an advertising insert memory, wherein the advertising insert memory is distinct from the program schedule memory;

displaying, on a display, at least a portion of the stored schedule information in a plurality of rows of schedule information, wherein each row of schedule information pertains to a plurality of programs provided on a channel;

accessing an address link in the program schedule memory that links the at least one advertisement in the advertising insert memory to at least one displayed row of schedule information; and

displaying, on the display, the at least one linked advertisement from the advertising insert memory adjacent to a row of schedule information from the program schedule memory.

2. The method of claim 1, wherein at least one of the stored advertisements is stored as an address that links to the advertisement.

3. The method of claim 1, wherein:

at least one of the stored advertisements is associated with at least one of the plurality of programs.

4. The method of claim 3, wherein the association between the at least one of the stored advertisements and the at least one of the plurality of programs is based on the scheduled time of the program.

5. The method of claim 3, wherein the association between the at least one of the stored advertisements and the at least one of the plurality of programs is based on sponsorship of the scheduled program.

6. The method of claim 1, wherein at least one of the displayed advertisements is interactive.

7. The method of claim 1, wherein at least one of the displayed advertisements relates to a service or a product.

8. The method of claim 1, further comprising:

highlighting a row of a displayed program schedule information item with a cursor;

displaying a detail window in a second area of the display; and

displaying, in the second area of the screen, information relating to the displayed program schedule information item that was highlighted.

9. The method of claim 1, further comprising:

highlighting a row of a displayed advertisement with a cursor;

displaying a detail window in a second area of the display; and

displaying, in the second area of the screen, information relating to the displayed advertisement that was highlighted.

10. The method of claim 1, wherein:

the portion of the stored program schedule information being displayed relates to a user-selected time,

and the displayed advertisement is independent of the user-selected time.

11. A system for simultaneously displaying channel advertisements with an electronic program guide (EPG), the system comprising:

a program schedule memory for storing schedule information;

an advertising insert memory for storing advertising data, wherein the advertising insert memory is distinct from the program schedule memory;

a display; and

a processor, wherein the system is configured to;

store schedule information in the program schedule memory for each of a plurality of programs,

store at least one advertisement in the advertising insert memory,

display, on the display, at least a portion of the stored schedule information in a plurality of rows of schedule information, wherein each row of schedule information pertains to a plurality of programs provided on a channel,

access an address link in the program schedule memory that links the at least one advertisement in the advertising insert memory to at least one displayed row of schedule information, and

display, on the display, the at least one linked advertisement from the advertising insert memory adjacent to a row of schedule information from the program schedule memory.

12. The system of claim 11, wherein at least one of the stored advertisements is stored as an address that links to the advertisement.

13. The system of claim 11, wherein:

at least one of the stored advertisements is associated with at least one of the plurality of programs.

14. The system of claim 13, wherein the association between the at least one of the stored advertisements and the at least one of the plurality of programs is based on the scheduled time of the program.

15. The system of claim 13, wherein the association between the at least one of the stored advertisements and the at least one of the plurality of programs is based on sponsorship of the scheduled program.

16. The system of claim 11, wherein at least one of the displayed advertisements is interactive.

17. The system of claim 11, wherein at least one of the displayed advertisements relates to a service or a product.

18. The system of claim 11, wherein the system is further configured to:

highlight a row of a displayed program schedule information item with a cursor;

display a detail window in a second area of the display; and

display, in the second area of the screen, information relating to the displayed program schedule information item that was highlighted.

19. The system of claim 11, wherein the system is further configured to:

highlight a row of a displayed advertisement with a cursor;

display a detail window in a second area of the display; and

display, in the second area of the screen, information relating to the displayed advertisement that was highlighted.

20. The system of claim 11, wherein:

the portion of the stored program schedule information being displayed relates to a user-selected time,

and the displayed advertisement is independent of the user-selected time.