Multimedia engagement study

• US 8,301,574 B2
• Filed: 09/17/2007
• Issued: 10/30/2012
• Est. Priority Date: 09/17/2007
• Status: Expired due to Fees

• Current Assignee: GfK US MRI, LLC
• Original Assignee: Experian Marketing Solutions Incorporated (Experian plc)
• Inventors: Kilger, Max, Algranati, David, Fetto, John Alfred Jr.
• Primary Examiner(s): Reagan, James A
• Application Number:
  US11/856,628
• Publication Number:
  US 20090076883A1
• Time in Patent Office: 1,870 Days
• Field of Search: 705/306
• US Class Current: 705/306
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

A media engagement system determines engagement scores for media vehicles across multiple media channels. The engagements scores for a media vehicle comprise multiple dimension scores indicating various aspects of engagement for that particular media vehicle. The dimension scores may be related to inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity engagement dimensions, for example. The dimensions scores associated with respective engagement dimensions are based on responses to specific statements in engagement surveys completed by multiple media consumers. Thus, each statement in the engagement survey is associated with at least one engagement dimension and the engagement dimension score is then calculated based on media consumer responses to the statements associated with the respective engagement dimension.

Claims

1. A method comprising:

receiving an indication of one or more media vehicles, respective media vehicles comprising one or more of a specific television program, a specific magazine, a specific Internet site, a specific radio program, and a specific newspaper;

receiving an indication of multiple media engagement dimensions, the media engagement dimensions each representative of one or more specific aspects of engagement that media consumers experience with regard to the respective media vehicles, the media engagement dimensions comprising one or more of an inspirational engagement dimension, a trustworthy engagement dimension, a life enhancing engagement dimension, and a social interaction engagement dimension, wherein

the inspirational engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of enlightening, ennobling, regenerative, stimulating and uplifting,

the trustworthy engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of authentic, believable, credible, ethical and honest,

the life enhancing engagement dimension corresponds to a degree to which the media consumers consider respective media vehicles to be one or more of enriching and educational, and

the social interaction engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of socializing and conversational;

accessing survey data from a plurality of media consumers, the survey data comprising responses from respective media consumers to a plurality of statements regarding at least a first media vehicle of the plurality of media vehicles, wherein the media consumer responses indicate respective media consumer views regarding accuracy and/or truthfulness of respective statements;

accessing a data structure indicating relationships between first statements of the plurality of statements and a first media engagement dimension of the multiple media engagement dimensions, wherein the media consumer responses to the first statements are indicative of a level of consumer engagement in the first media engagement dimension; and

calculating a dimension score, using one or more computing devices, for the combination of the first media vehicle and the first media engagement dimension, wherein the dimension score is based on at least the consumer responses to the first statements of the plurality of statements with reference to the first media vehicle, wherein the dimension score is indicative of a level of consumer engagement with the first media vehicle in the first media engagement dimension.

2. The method of claim 1, further comprising generating a report indicating at least one dimension score for each of two or more media vehicles in different media channels, the media channels selected from one or more of television, radio, print, or Internet.

3. The method of claim 2 wherein the two or more media vehicles are at least partially owned by a common entity.

4. The method of claim 1, further comprising calculating an index value for the dimension score, wherein the index value indicates a relationship between the dimension score and other dimension scores.

5. The method of claim 4, wherein said calculating an index value comprises dividing the dimension score by an average dimension score.

6. The method of claim 1, further comprising weighting the first statements so that consumer responses to certain of the first statements have more effect on the calculated dimension score than responses to certain others of the first statements.

7. A method of determining an engagement score for a television program, the method comprising:

accessing data regarding responses from a plurality of viewers of a television program to a plurality of statements regarding the television program, the responses indicating views of respective viewers regarding accuracy and/or truthfulness of at least first statements of the plurality of statements which are each associated with one or more of a plurality of media engagement dimensions, the media engagement dimensions each representative of one or more specific aspects of engagement that media consumers experience with regard to the television program, the plurality of media engagement dimensions comprising an inspirational engagement dimension and a trustworthy engagement dimension;

determining a first subset of the first statements that are associated with an inspirational engagement dimension that corresponds to a degree to which media consumers consider the television program to be one or more of enlightening, ennobling, regenerative, stimulating and uplifting;

determining a second subset of the first statements that are associated with a trustworthy engagement dimension that corresponds to a degree to which media consumers consider the television program to be one or more of authentic, believable, credible, ethical and honest;

calculating an inspirational dimension score using one or more computing devices and based on at least the responses associated with the first subset of the first statements that are associated with the inspirational engagement dimension, wherein the inspirational dimension score is indicative of a level of consumer engagement with the television program in the inspirational engagement dimension; and

calculating a trustworthy dimension score using one or more computing devices and based on at least the responses associated with the second subset of the first statements that are associated with the trustworthy engagement dimension, wherein the trustworthy dimension score is indicative of a level of consumer engagement with the television program in the trustworthy engagement dimension.

8. The method of claim 7, further comprising:

calculating a life enhancing dimension score based on at least the responses associated with a subset of the first statements that are associated with a life enhancing engagement dimension that corresponds to a degree to which the media consumers consider the television program to be one or more of enriching and educational, wherein the life enhancing dimension score is indicative of a level of consumer engagement with the television program in the life enhancing engagement dimension.

9. The method of claim 8, further comprising:

determining a total media engagement score based on at least the inspirational engagement score, the trustworthy engagement score, and the life enhancing media engagement score.

10. The method of claim 7, further comprising:

calculating a social interaction dimension score based on at least the responses associated with a subset of the statements associated with a social interaction engagement dimension that corresponds to a degree to which media consumers consider the television program to be one or more of socializing and conversational, wherein the social interaction dimension score is indicative of a level of consumer engagement with the television program in the social interaction engagement dimension.

11. A computing system for determining at least a first dimension score for a media vehicle, the system comprising:

one or more processors;

a data module configured to execute in the one or more processors and to access survey data from respective media consumers, the survey data comprising responses from respective media consumers to a plurality of statements associated with a media vehicle, wherein the media consumer responses indicate respective media consumer views regarding accuracy and/or truthfulness of the respective statements, wherein the media consumer responses to first statements of the plurality of statements are indicative of a level of consumer engagement associated with the media vehicle in a first media engagement dimension of a plurality of media engagement dimensions, the plurality of media engagement dimensions each representative of one or more specific aspects of engagement that media consumers experience with regard to the media vehicle, the media engagement dimensions comprising one or more of an inspirational engagement dimension, a trustworthy engagement dimension, a life enhancing engagement dimension, and a social interaction engagement dimension, wherein

the inspirational engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of enlightening, ennobling, regenerative, stimulating and uplifting,

the trustworthy engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of authentic, believable, credible, ethical and honest,

the life enhancing engagement dimension corresponds to a degree to which the media consumers consider respective media vehicles to be one or more of enriching and educational, and

the social interaction engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of socializing and conversational; and

a scoring module configured to execute in the one or more processors and to calculate a dimension score for the media vehicle, the dimension score indicating a level of consumer engagement with the media vehicle in the first media engagement dimension, wherein the scoring module selects a subset of the plurality of responses that are associated with the first media engagement dimension, and based on the selected subset of responses, calculates the dimension score.

12. The system of claim 11, wherein subsets of the responses corresponding to different media engagement dimensions are mutually exclusive.

13. The system of claim 11, wherein the data module is further configured to access data associated with a plurality of media vehicles and the scoring module is further configured to calculate a plurality of dimension scores for each of the plurality of media vehicles.

14. The system of claim 13, further comprising:

a report module configured to access the plurality of dimension scores calculated by the scoring module for a selected subset of the plurality of media vehicles and to generate a report indicating associations between dimension scores for each of the selected subset of media vehicles.

15. A non-transitory computer readable medium configured to store software code that is readable by a computing system, wherein the software code is executable on the computing system in order to cause the computing system to perform operations comprising:

receiving an indication of one or more media vehicles, respective media vehicles comprising one or more of a specific television program, a specific magazine, a specific Internet site, a specific radio program, and a specific newspaper;

receiving an indication of multiple media engagement dimensions, the media engagement dimensions each representative of one or more specific aspects of engagement that media consumers experience with regard to the respective media vehicles, the media engagement dimensions comprising one or more of an inspirational engagement dimension, a trustworthy engagement dimension, a life enhancing engagement dimension, and a social interaction engagement dimension, wherein

the inspirational engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of enlightening, ennobling, regenerative, stimulating and uplifting,

the trustworthy engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of authentic, believable, credible, ethical and honest,

the life enhancing engagement dimension corresponds to a degree to which the media consumers consider respective media vehicles to be one or more of enriching and educational, and

the social interaction engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of socializing and conversational;

accessing survey data from a plurality of media consumers, the survey data comprising responses from respective media consumers to a plurality of statements regarding at least a first media vehicle of the plurality of media vehicles, wherein the media consumer responses indicate respective media consumer views regarding accuracy and/or truthfulness of respective statements;

accessing a data structure indicating relationships between first statements of the plurality of statements and a first media engagement dimension of the multiple media engagement dimensions, wherein the media consumer responses to the first statements are indicative of a level of consumer engagement in the first media engagement dimension; and

calculating a dimension score, using one or more computing devices, for the combination of the first media vehicle in the first media engagement dimension, wherein the dimension score is based on at least the consumer responses to the first statements of the plurality of statements with reference to the first media vehicle, wherein the dimension score is indicative of a level of consumer engagement with the first media vehicle in the first media engagement dimension.