Media play optimization
First Claim
Patent Images
1. A computer-implemented method for automatically scheduling a media play, the method comprising:
- receiving, by a computer system including one or more electronic computing devices, from a user a specified criterion for scheduling the media play in a media feed; and
receiving, by a computer system, a cost per inquiry (CPI) that the user is willing to pay for scheduling the media play in the media feed;
monitoring, by the computer system, whether the specified criterion is met or is not met;
bidding, by the computer system in a CPI-auction for scheduling the media play in the media feed when the specified criterion is met and when the specified criterion is not met;
collecting, by the computer system, listener inquiries resulting from plays of the media play scheduled for when the criterion has been met and from plays of the media play scheduled for when the criterion has not been met;
calculating, by the computer system based on the received CPI and the collected listener inquiries, a first effective cost per mille (CPM) when the specified criterion is met, and a second effective CPM when the specified criterion is not met; and
bidding, by the computer system in a CPM auction, the first effective CPM when the specified criterion is met, or the second effective CPM when the specified criterion is not met.
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Abstract
Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.
99 Citations
29 Claims
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1. A computer-implemented method for automatically scheduling a media play, the method comprising:
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receiving, by a computer system including one or more electronic computing devices, from a user a specified criterion for scheduling the media play in a media feed; and receiving, by a computer system, a cost per inquiry (CPI) that the user is willing to pay for scheduling the media play in the media feed; monitoring, by the computer system, whether the specified criterion is met or is not met; bidding, by the computer system in a CPI-auction for scheduling the media play in the media feed when the specified criterion is met and when the specified criterion is not met; collecting, by the computer system, listener inquiries resulting from plays of the media play scheduled for when the criterion has been met and from plays of the media play scheduled for when the criterion has not been met; calculating, by the computer system based on the received CPI and the collected listener inquiries, a first effective cost per mille (CPM) when the specified criterion is met, and a second effective CPM when the specified criterion is not met; and bidding, by the computer system in a CPM auction, the first effective CPM when the specified criterion is met, or the second effective CPM when the specified criterion is not met. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer program product stored on a non-transitory computer readable medium, the computer program product including instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
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receiving, from an advertiser, a specified criterion for scheduling media play time in a media feed; and receiving, from the advertiser, a cost per inquiry (CPI) that the advertiser is willing to pay for scheduling the media play time in the media feed; monitoring whether the specified criterion is met or is not met; scheduling the media play time in the media feed when the specified criterion is met and when the specified criterion is not met; collecting listener inquiries resulting from plays of the media play scheduled for when the criterion has been met and from plays of the media play scheduled for when the criterion has not been met; calculating, based on the received CPI and the collected listener inquiries, a first effective cost per mille (CPM) when the specified criterion is met, and a second effective CPM when the specified criterion is not met; and bidding, by the data processing apparatus in a CPM-auction, the first effective CPM when the specified criterion is met, or the second effective CPM when the specified criterion is not met. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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Specification