Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement systems

DC CAFC
  • US 8,326,763 B2
  • Filed: 05/27/2011
  • Issued: 12/04/2012
  • Est. Priority Date: 02/07/2003
  • Status: Expired due to Fees
First Claim
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1. A method for detecting fraudulent activity in a pay-per-click system, comprising:

  • (a) providing a pay-per-click engine on a server side;

    b) receiving, at said server side, a request from a client;

    c) generating a unique code on the server side, for identifying said client;

    d) transmitting said code to said client from the server side;

    e) transmitting to said client from the server side, in response to said request, one or more links associated with one or more websites associated with one or more merchants;

    f) generating website information regarding a website selected by the client when said client clicks one of said links;

    g) transmitting said code and said website information together from said client to said server side;

    h) receiving said code and said website information at the server side, and detecting fraudulent activity by measuring the duration between clicks by said client to said selected website by examining said code and website information.

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