Match engine marketing

CAFC
  • US 8,341,020 B2
  • Filed: 10/25/2010
  • Issued: 12/25/2012
  • Est. Priority Date: 10/19/2004
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • receiving through a network from a first device connected to the network information associating one or more demographic and/or psychographic and/or firmographic criteria with an ad;

    receiving through the network from the first device or a second device connected to the network a bid associated with the criteria;

    determining, by at least one processor, ad placement based at least in part on (i) the bid and (ii) ad performance and/or ad popularity.

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