Identifying key media events and modeling causal relationships between key events and reported feelings
First Claim
Patent Images
1. A method comprising:
- obtaining first physiological response data from a first subject exposed to media and second physiological response data from a second subject exposed to the media;
aggregating the first physiological response data and the second physiological response data to form aggregated physiological response data;
correlating the aggregated physiological response data to the media;
processing, using a processor, the aggregated physiological response data to identify a first transition representative of a change between a positive response and a negative response;
calculating, using the processor, a derivative of the aggregated physiological response data to identify a second transition representative of a change in rate of an increasing positive response, a decreasing positive response, an increasing negative response or a decreasing negative response;
parsing the media into a plurality of events based on one or more of the first transition or the second transition;
identifying a first one of the events as associated with an undesired physiological response; and
identifying the first event as a candidate for modification based on the undesired response.
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Abstract
A novel approach enables an event-based framework for evaluating a media instance based on key events of the media instance. First, physiological responses are derived and aggregated from the physiological data of viewers of the media instance. The key events in the media instance can then be identified, wherein such key events drive and determine the viewers'"'"' responses to the media instance. Causal relationship between the viewers'"'"' responses to the key events and their surveyed feelings about the media instance can further be established to identify why and what might have caused the viewers to feel the way they do.
305 Citations
24 Claims
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1. A method comprising:
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obtaining first physiological response data from a first subject exposed to media and second physiological response data from a second subject exposed to the media; aggregating the first physiological response data and the second physiological response data to form aggregated physiological response data; correlating the aggregated physiological response data to the media; processing, using a processor, the aggregated physiological response data to identify a first transition representative of a change between a positive response and a negative response; calculating, using the processor, a derivative of the aggregated physiological response data to identify a second transition representative of a change in rate of an increasing positive response, a decreasing positive response, an increasing negative response or a decreasing negative response; parsing the media into a plurality of events based on one or more of the first transition or the second transition; identifying a first one of the events as associated with an undesired physiological response; and identifying the first event as a candidate for modification based on the undesired response. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system, comprising:
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an interface to obtain first physiological response data from a first subject exposed to media and second physiological response data from a second subject exposed to the media; and a processor to; aggregate the first physiological response data and the second physiological response data to form aggregated physiological response data; correlate the aggregated physiological response data to the media; process the aggregated physiological response data to identify a first transition representative of a change between a positive response and a negative response; calculate a derivative of the aggregated physiological response data to identify a second transition representative of a change in rate of an increasing positive response, a decreasing positive response, an increasing negative response or a decreasing negative response; parse the media into a plurality of events based on one or more of the first transition or the second transition; identify a first one of the events as associated with an undesired physiological response; and identify the first event as a candidate for modification based on the undesired response. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A tangible machine readable storage device or storage disc comprising instructions, which when executed, cause a machine to at least:
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obtain first physiological response data from a first subject exposed to media and second physiological response data from a second subject exposed to the media; aggregate the first physiological response data and the second physiological response data to form aggregated physiological response data; correlate the aggregated physiological response data to the media; process the aggregated physiological response data to identify a first transition representative of a change between a positive response and a negative response; calculate a derivative of the aggregated physiological response data to identify a second transition representative of a change in rate of an increasing positive response, a decreasing positive response, an increasing negative response or a decreasing negative response; parse the media into a plurality of events based on one or more of the first transition or the second transition; identify a first one of the events as associated with an undesired physiological response; and identify the first event as a candidate for modification based on the undesired response. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification