System to generate and set up an advertising campaign based on the insertion of advertising messages within an exchange of messages, and method to operate said system

  • US 8,359,234 B2
  • Filed: 01/24/2008
  • Issued: 01/22/2013
  • Est. Priority Date: 07/26/2007
  • Status: Expired due to Fees
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First Claim
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1. A method, comprising:

  • receiving message data at a server from a first remote device, the message data associated with a message and the message including text of one or more words, one or more characters, one or more symbols, or any combination thereof;

    determining, at the server, an intended recipient of the message;

    identifying one or more characteristics of the intended recipient, wherein the one or more identified characteristics include at least a geographical location of the intended recipient and a climatic condition associated with the geographical location of the intended recipient;

    parsing the message data to identify text, symbols, or any combination thereof, that match criteria associated with an advertisement campaign, wherein the advertisement campaign identifies a number of potential customers to receive at least one advertisement associated with the advertisement campaign;

    composing, based on an advertisement message associated with the advertisement campaign, an advertisement based on at least one of the one or more identified characteristics of the intended recipient and the text, symbols, or any combination thereof, that match the criteria associated with the advertisement campaign, wherein the advertisement message associated with the advertisement campaign includes a graphical image that corresponds to a pre-recorded audio message;

    determining whether a second word is more effective for marketing purposes at the identified geographical location of the intended recipient than a first word included in the advertisement, wherein the first word and the second word are in the same language;

    replacing the first word with the second word to produce a modified advertisement in response to determining that the second word is more effective for marketing purposes than the first word at the identified geographical location of the intended recipient;

    creating an audio file based on the message data and the modified advertisement, wherein the pre-recorded audio message is integrated into the audio file before sending the audio file to a second remote device associated with the intended recipient; and

    sending the audio file from the server to the second remote device.

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