System and apparatus for displaying substitute content
First Claim
Patent Images
1. An apparatus for performing a substitution for a broadcast content, the apparatus comprising:
- a substitute content engine configured to detect a break in a broadcast content and to play moving video corresponding to the substitute content in response to the break in the broadcast content;
wherein the moving video corresponding to the substitute content is played on a portion of a display screen with the broadcast content;
wherein the substitute broadcast engine is further configured to detect a continuation of the broadcast content after the break;
wherein the substitute broadcast engine is further configured to automatically pause, without user intervention, the playing of the moving video corresponding to the substitute content such that a paused video frame of the substitute content is displayed on the portion of the display screen with the broadcast content in response to the continuation of the broadcast content; and
a processor configured to execute the substitute content engine.
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Abstract
An apparatus for performing a substitution for a broadcast content, includes: a substitute content engine configured to detect a break in a broadcast content and to show substitute content in response to the break in a broadcast content; and a processor configured to execute the substitute content engine. An apparatus for substituting broadcast content displayed on a screen, including: a customer premise equipment capable to receive broadcast content; the customer premise equipment including a viewing engine capable to permit the display of substitute content in response to a break in the broadcast content.
94 Citations
44 Claims
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1. An apparatus for performing a substitution for a broadcast content, the apparatus comprising:
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a substitute content engine configured to detect a break in a broadcast content and to play moving video corresponding to the substitute content in response to the break in the broadcast content; wherein the moving video corresponding to the substitute content is played on a portion of a display screen with the broadcast content; wherein the substitute broadcast engine is further configured to detect a continuation of the broadcast content after the break; wherein the substitute broadcast engine is further configured to automatically pause, without user intervention, the playing of the moving video corresponding to the substitute content such that a paused video frame of the substitute content is displayed on the portion of the display screen with the broadcast content in response to the continuation of the broadcast content; and a processor configured to execute the substitute content engine. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. An apparatus for substituting broadcast content displayed on a screen, the apparatus comprising:
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means for determining an occurrence of a break in a broadcast content and a resumption of the broadcast content; coupled to the determining means, means for playing moving video corresponding to substitute content on the screen with the broadcast content in response to the occurrence of the break; and wherein the displaying means is configured to automatically pause, without user intervention, the moving video corresponding to the substitute content such that a paused video frame is displayed on the screen in response to determining the resumption of the broadcast content.
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40. A system for preventing the disruption of break segments in a broadcast content, the system comprising:
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a first stage configured to; insert an advertisement in a break in a broadcast content in response to receiving a first payment from an advertiser; allow a subscriber, in response to a payment of a second fee from the subscriber, to disrupt the advertisement in the break in the broadcast content by viewing substitute content during the advertisement; and insert a trigger corresponding to the advertisement in the broadcast content in response to a payment of a third fee from the advertiser, the trigger configured to override the payment of the second fee by the subscriber to prevent the subscriber from disrupting the advertisement in the break in the broadcast content; a transmission path configured to transmit the trigger from the first stage; and a destination stage configured to receive the trigger along the transmission path and to prevent an attempted disruption of the advertisement in the break in the broadcast content.
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41. A method for preventing the disruption of break segments in broadcast content, the method comprising:
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preventing a first user and a second user from viewing substitute content during a break in a broadcast content; receiving payment of a first fee from the first user; in response to the payment of the first fee, allowing the first user to view the substitute content during the break in the broadcast content, the second user continuing to be prevented from viewing the substitute content during the break; and inserting a trigger in the broadcast content upon payment of a second fee from an advertiser, the second fee being in addition to an advertising fee required to broadcast an advertisement corresponding to the advertiser during the break in the broadcast content, the trigger configured to override the first user'"'"'s ability to view the substitute content in place of the advertisement corresponding to the advertiser during the break in exchange for the first fee.
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42. A method for displaying substitute content, the method comprising:
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displaying a broadcast content on a screen; detecting a break in the broadcast content; in response to the break, displaying substitute content on a main portion of the screen and displaying the broadcast content as a picture-in-picture; detecting an end of the break; and in response to detecting the end of the break, and without user intervention, automatically swapping display locations of the broadcast content and the substitute content on the screen such that the broadcast content is displayed on the main portion of the screen and the substitute content is displayed as the picture-in-picture. - View Dependent Claims (43, 44)
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Specification