System and method for internet protocol television product placement data

• US 8,380,564 B2
• Filed: 07/30/2008
• Issued: 02/19/2013
• Est. Priority Date: 07/30/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Huffman, James, Kennedy, Larry, Coppa, Frank
• Primary Examiner(s): Poinvil, Frantzy
• Application Number:
  US12/182,637
• Publication Number:
  US 20100030642A1
• Time in Patent Office: 1,665 Days
• Field of Search: 705 10- 44
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26613 for generating or managing keys in general key distribution for secret or secure communication involving central third party, e.g. key distribution center [KDC] or trusted third party [TTP] H04L9/083; network support of key management H04L63/06; key management for network security in communication control or processing H04W12/04
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4353 involving decryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system, computer program product and method are disclosed for sending advertising data to an end user device. The system includes but is not limited to a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium, the computer program comprising instructions to monitor video data for advertising key data, instructions to monitor end user data exchanged between end user devices for the advertising key data, instructions to receive data from an end user device indicating a product selected from a selected data segment in the video data and instructions to send advertising data relating to key data in the selected data segment to the end user device. The computer program product executes a computer program to perform the method.

Claims

1. A non-transitory computer readable medium containing a computer program for sending advertising data to an end user device, the computer program comprising:

instructions to monitor at an advertising server, video data selected from a video data stream by each of a plurality of end user devices;

instructions to detect in the video data selected by each one of the plurality of end user devices data indicating a particular advertising key category, using at least one of aural recognition and pattern recognition;

instructions to insert into the video data stream, advertising data key data based on the advertising key category;

instructions to monitor advertising key data exchanged between each of the plurality of end user devices in at least one of an email, a text message and a voice over internet protocol phone call;

instructions to form a first group of end user devices that have selected video data including advertising key data;

instructions to send first password data to the first group of end user devices to enable the first group of end user devices to decode first advertising data inserted into the video data;

and

instructions to send the first advertising data relating to the advertising key category to the first group of end user devices, wherein the first advertising data was encoded using the first password.

2. The medium of claim 1, the computer program further comprising instructions to form a second group of end user devices that have exchanged advertising key data in a particular advertising category with one of the end user devices in the first group of end user devices.

3. The medium of claim 2, the computer program further comprising

instructions to send second encoded advertising data relating to the advertising key data to end user devices that are in both the first group and the second group of end user devices.

4. The medium of claim 3, wherein the second encoded advertising data is encoded in video data, the computer program further comprising

instructions to send second password data to the second group of end user devices to decode the second encoded advertising data.

5. The medium of claim 1, the computer program further comprising instructions to send icon activation data to end user devices in the first group of end user devices indicating advertising data for a product encoded in the video data.

6. The medium of claim 1, wherein the instructions to monitor further comprise instructions to perform content recognition on the video data and end user data to identify image data and audio data related to the advertising key data.

7. A system for sending advertising data to an end user device, the system comprising:

a processor in data communication with a non-transitory computer readable medium; and

a computer program embedded in the computer readable medium, the computer program comprising;

instructions to monitor at an advertising server, video data selected from a video data stream by each of a plurality of end user devices;

instructions to detect in the video data selected by each one of the plurality of end user devices data indicating a particular advertising key category, using at least one of aural recognition and pattern recognition;

instructions to insert into the video data stream, advertising data key data based on the advertising key category;

instructions to monitor advertising key data exchanged between each of the plurality of end user devices in at least one of an email, a text message and a voice over internet protocol phone call;

instructions to form a first group of end user devices that have selected video data including advertising key data;

instructions to send first password data to the first group of end user devices to enable the first group of end user devices to decode first advertising data inserted into the video data;

and

instructions to send the first advertising data relating to the advertising key category to the first group of end user devices, wherein the first advertising data was encoded using the first password.

8. The system of claim 7, the computer program further comprising instructions to form a second group of end user devices that have exchanged advertising key data in a particular advertising category with one of the end user devices in the first group of end user devices.

9. The system of claim 8, the computer program further comprising

instructions to send second encoded advertising data relating to the advertising key data to end user devices that are in both the first group and the second group of end user devices.

10. The system of claim 9, wherein the second encoded advertising data is encoded in the video data, the computer program further comprising instructions to send second password data to the second group of end user devices to decode the second encoded advertising data.

11. The system of claim 7, the computer program further comprising instructions to send icon activation data to end user devices M the first group of end user devices indicating advertising data for a product encoded in the video data.

12. The system of claim 7, wherein the instructions to monitor further comprise instructions to perform content recognition on the video data and end user data to identify image data and audio data related to the advertising key data.

13. A method for receiving advertising data at a first end user device, the method comprising:

sending data from the first end user device to a server indicating that the first end user device has sent a first particular advertising data key to a second end user device;

receiving at the first end user device encoded advertising data related to a first advertising data key, wherein the encoded advertising data is encoded using a first password;

receiving the first password data at the first end user device for decoding the encoded advertising data related to the first advertising data key; and

decoding using the first password at the first end user device, the encoded advertising data encoded in the video data for display at the end user device.

14. A data structure embedded in a non-transitory computer readable medium for containing data used by a processor in performing functions to send advertising data to a key data community of end user devices, the data structure comprising:

a first field for containing data indicating end user members of an advertising key data community of end user devices based on monitoring end user devices which have exchanged first particular advertising key data with another end user device; and

a second field for containing data key data indicating a key data community password for decoding encoded advertising data at an end user device in the key data community, wherein the advertising data is encoded using the password.

15. The medium of claim 14, wherein the data structure further comprises:

a third field for containing data indicating the key data community of end user devices based on end user devices which have exchanged key data with an internet protocol television system related to a product in video data; and

a fourth field for containing data key data indicating a key data community password for decoding advertising data encoded into the video data at an end user device in the key data community.