Methods, systems, and computer program products for optimizing liquidity and price discovery in advertising markets
First Claim
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1. A method comprising:
- receiving, by one or more computing devices, an inventory description of an advertising asset for sale;
generating, by the one or more computing devices, plurality of sell orders each representing the advertising asset using a different combination of attributes of the advertising asset, wherein the attributes represent characteristics of an audience or display space;
prioritizing, by the one or more computing devices the plurality of sell orders to generate an order posting subset of the plurality of sell orders in accordance with historical data associated with the plurality of sell orders; and
posting, by the one or more computing devices, the advertising asset for sale under each of the sell orders of the order posting subset concurrently, wherein each of the sell orders of the of the order posting subset is usable to match a buy order with the advertising asset, and wherein matching the buy order with any one of the sell orders of the order posting subset cancels the remaining of the sell orders of the order posting subset.
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Abstract
Systems, methods, and computer program products are provided for optimizing liquidity that an Audience Producer can access for the sale of audience profile access rights by having each individual audience profile access right listed using symbology that can gamer the highest price discovery and depth of market. This is accomplished, in part, by providing multiple listing symbologies for a single asset, allowing for a determination of an optimized or improved symbology for obtaining a best purchase or sale price for a structured advertising asset.
124 Citations
30 Claims
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1. A method comprising:
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receiving, by one or more computing devices, an inventory description of an advertising asset for sale; generating, by the one or more computing devices, plurality of sell orders each representing the advertising asset using a different combination of attributes of the advertising asset, wherein the attributes represent characteristics of an audience or display space; prioritizing, by the one or more computing devices the plurality of sell orders to generate an order posting subset of the plurality of sell orders in accordance with historical data associated with the plurality of sell orders; and posting, by the one or more computing devices, the advertising asset for sale under each of the sell orders of the order posting subset concurrently, wherein each of the sell orders of the of the order posting subset is usable to match a buy order with the advertising asset, and wherein matching the buy order with any one of the sell orders of the order posting subset cancels the remaining of the sell orders of the order posting subset. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-readable storage device having instructions stored thereon, execution of which, by one or more computing devices, causes the one or more computing devices to perform operations comprising:
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receiving an inventory description of an advertising asset for sale; generating a plurality of sell orders each representing the adverting asset using a different combination of attributes of the advertising asset, wherein the attributes represent characteristics of an audience or display space; prioritizing the plurality of sell orders to generate an order posting subset of the plurality of sell orders in, accordance with historical data associated with the plurality of sell orders; and posting the advertising asset for sale under each of the sell orders of the order posting subset concurrently, wherein each of the sell orders of the order posting subset is usable to match a buy order with the advertising asset, and wherein matching the buy order with any one of the sell orders of the order posting subset cancels the remaining of the sell orders of the order posting subset. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system comprising:
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a memory configured to store modules comprising; a receiving module configured to receive an inventory description of an advertising asset for sale, a generating module configured to generate a plurality of sell orders each representing the advertising asset using a different combination of attributes of the advertising asset, wherein the attributes represent characteristics of an audience or display space, a prioritizing module configured to prioritize the plurality of sell orders, to generate an order posting subset of the plurality of sell orders in accordance with historical data associated with the plurality of sell orders, and a posting module configured to post the advertising asset for sale under each of the sell orders of the order posting subset concurrently, wherein each of the sell orders of the order posting subset is usable to match a buy order with the advertising asset, and wherein matching the buy order with any one of the sell orders of the order posting, subset cancels the remaining of the sell orders of the order posting subset; and one or more processors configured to process the modules. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification