System and method for peer-to-peer advertising between mobile communication devices

  • US 8,457,670 B2
  • Filed: 03/16/2012
  • Issued: 06/04/2013
  • Est. Priority Date: 12/27/2004
  • Status: Expired due to Fees
First Claim
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1. A method for providing access to an advertisement from an advertiser to a source communication device possessed by a subscriber and distributing the access to the advertisement from the source communication device to a destination communication device possessed by a recipient, wherein the destination communication device is compatible with the source communication device, and the recipient having a relationship to the subscriber, the method being executed by a processor, and comprising the steps of:

  • comparing a desired demographic profile to a subscriber demographic profile to derive a match;

    establishing a bi-lateral endorsement between the subscriber and the advertiser;

    providing a subsidy program to the subscriber based on the match;

    sending a token related to the advertisement to the source communication device;

    sending, to the source communication device, information that can be used to initiate a communication session between the source communication device and the destination communication device and to transmit a message, including the token, from the source communication device to the destination communication device contemporaneously with the communication session; and

    ,recognizing a subsidy, according to the subsidy program, for the subscriber after a termination of the communication session.

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