Flexible wireless advertisement integration in wireless software applications

• US 8,458,286 B2
• Filed: 02/28/2001
• Issued: 06/04/2013
• Est. Priority Date: 02/29/2000
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Conneely, Shane, Meyer, Will, Oakes, Jonathan, Freitas, Nathanial X.
• Primary Examiner(s): ENG, DAVID Y
• Application Number:
  US09/794,082
• Publication Number:
  US 20010047272A1
• Time in Patent Office: 4,479 Days
• Field of Search: 709/217, 709/212, 709/213, 709/203, 709/201, 705/1, 455/403, 455/39, 455/73
• US Class Current: 709/217
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An advertising architecture is provided that allows advertisements to be tailored for different wireless device types and minimizes transmitted information while maintaining the functionality of Banner Ads.

Claims

1. A method of delivering advertisement content to a wireless device the method comprising:

determining a geographic location of the wireless device from wireless data sent from the wireless device;

determining from a wireless communication with the wireless device a type of the wireless device;

selecting advertisement data to be transmitted to the wireless device based at least in part on the geographic location of the wireless device and the type of the wireless device; and

sending the advertisement data to the wireless data in order to enable a processor to generate an advertisement display on the wireless device using the advertisement data.

2. The method of claim 1, wherein sending the advertisement data to the wireless device includes:

transmitting the advertisement data from a server to a computer that performs a synchronization operation with the wireless device, so that the advertisement data is transferred to the wireless device during the synchronization process.

3. The method of claim 1, wherein sending advertisement data to the wireless device includes sending a selectable link that comprises at least a portion of the advertisement data.

4. The method of claim 1, wherein sending the advertisement data includes configuring the advertisement data according to a display characteristic of the identified type of wireless device.

5. The method of claim 4, wherein configuring the advertisement data includes configuring the advertisement data based on the characteristic selected from a group of characteristics consisting of a screen size of a display of the wireless device, a bit depth of the display supported by the wireless device, and color support for the display of the wireless device.

6. The method of claim 1, further comprising sending instructions to the wireless device to control how often the advertisement is displayed on the wireless device.

7. The method of claim 6, wherein sending the instructions is performed with sending the advertisement data.

8. The method of claim 1, further comprising sending instructions to the wireless device to control a screen location of the advertisement when the advertisement is displayed.

9. A method of managing advertising content in a wireless device, the method comprising:

determining information about a wireless device from one or more wireless communications performed by the wireless device, said information including geographic location information and information that indicates a type of the wireless device;

based at least in part on the determined information, selecting a geographic-specific advertisement, formatted to accommodate the type of the wireless device, for delivery to the wireless device; and

communicating the formatted and geographic-specific advertisement to the wireless device; and

communicating one or more rules to the wireless device for displaying the formatted and geographic-specific advertisement to the wireless device, wherein the one or more rules determine a timing of display of the formatted and geographic-specific advertisement.

10. The method of claim 9, wherein said information determined from said communication from said wireless device also includes a profile of the device, said profile including the data services supported by said device.

11. The method of claim 10, further comprising configuring the advertisement content according to a display characteristic identified by the profile of the wireless device.

12. The method of claim 9, wherein said advertisement is in form of an advertisement image or an advertisement media.

13. The method of claim 9, further comprising:

generating an advertising image as part of said advertisement content;

displaying, on the wireless device, the advertisement image on a first portion of a display of the wireless device; and

displaying another image generated from execution of an other application on a second portion of the display of the wireless device, wherein the first portion is spatially apart from the second portion;

wherein displaying the advertisement image includes selecting a region of the display that is to correspond to the first portion on which the advertisement image is displayed.

14. The method of claim 9, further comprising:

controlling an aspect of the advertisement content as presented on a display of the wireless device, including a selected screen location of the advertisement content, the selected screen location being selected from one or more other locations on which the advertisement content is presentable on the display of the wireless device.

15. The method claim 9, wherein communicating the one or more rules includes communicating one or more rules that control how often the formatted and geographic-specific advertisement is displayed on the wireless device.