Interactive advertising system, business methods and software

• US 8,462,645 B1
• Filed: 02/23/2009
• Issued: 06/11/2013
• Est. Priority Date: 11/13/2006
• Status: Active Grant

• Current Assignee: Joseph Harb
• Original Assignee: Joseph Harb
• Inventors: Harb, Joseph
• Primary Examiner(s): Wong, Warner
• Application Number:
  US12/391,221
• Time in Patent Office: 1,569 Days
• Field of Search: 370/252, 370/310, 370/310.2, 370/328, 370/338, 725/42, 725/86, 725/105, 725/135, 705/14.1, 705/14.49, 705/14.54, 705/14.55
• US Class Current: 370/252
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04H 60/82 the transmission system being the Internet
• CPC Class Codes: H04H 60/85 which are mobile communication networks

Abstract

Enhanced features and functionality of a radio station website, and offline advertising operations are disclosed to improve listener interactions, provide improved services to users, and enable more effective radio or television-based advertising.

Claims

1. A system comprising:

means for receiving a selection of an actuator on a portable wireless device and storing an actuator identifier associated with the actuator;

means for identifying an advertisement responsive to the selection where the advertisement is displayed on an electronic display screen, printed on a substrate, or broadcast via a radio or television station;

the portable, wireless device including means for transmitting identifying information corresponding to the identified advertisement to a remote server, wherein the identifying information includes the actuator identifier and indicates an interaction request type associated with the actuator identifier; and

means for receiving interactive services, responsive to the interaction request type wherein the interactive services are directed to the identified advertisement; and

wherein the interactive services comprise at least one of;

wireless device supplemental content associated with the identified advertisement or initiating an interactive telephone voice call including an offer to request more information about the advertisement in the form of paper mail, advertiser information text sent via text message, or advertiser information sent via email or telephone connection to a live operator.

3. The add-on according to claim 1 and wherein the delivery of the requested supplemental content is configured to be by one or more of mail, email, wireless communication or telephone.

4. The add-on of claim 1 wherein the delivery of the requested supplemental content is configured to be in the form of a web link to the content.

5. The add-on of claim 1 wherein the requested supplemental content is displayed on the web site.

6. The add-on of claim 1 wherein the add-on enables a user to share the selected advertisement via social networks as an observed activity message.

7. The add-on of claim 5 wherein the observed activity message is transmitted using a selected social multicast transmission system or an RSS feed, and the observed activity message includes a web link to the selected advertisement.

2. An add-on available to a website comprising:

a listing of broadcast advertisements, the listing including a time of the broadcast of each advertisement, and a name of a subject or sponsor of each advertisement, wherein each listed advertisement is mapped to a plurality of interactive services request options including at least a request for supplemental content comprising one or more of;

a request to play the advertisement, a request to play a video, a request to play audio, a request for additional information, a request for a transcript, a purchase request, or a vote request;

input means for receiving a user request for supplemental information from a portable capture device identifying one or more of the listed advertisements wherein the user request includes identifying information comprising an actuator identifier and indicates an interaction request type associated with the actuator identifier;

output means for delivery of the requested supplemental content; and

wherein the add-on is programmed into machine-readable instructions, routines, and data, all stored in a non-transitory machine-readable memory usable by a web site server computer so as to transform the server computer into a specific machine.