Systems and methods for providing activity and participation incentives

• US 8,468,052 B2
• Filed: 01/17/2011
• Issued: 06/18/2013
• Est. Priority Date: 01/17/2011
• Status: Active Grant

• Current Assignee: Daniel Alan Greenspun
• Original Assignee: Vegascom LLC (Vegas.com)
• Inventors: Greenspun, Daniel Alan
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): PATEL, DIPEN M
• Application Number:
  US13/007,959
• Publication Number:
  US 20120185310A1
• Time in Patent Office: 883 Days
• Field of Search: 705/14.1, 705/14.14, 705/14.27, 705/14.31, 705/14.36, 463/25, 463/42
• US Class Current: 705/14.12
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

An on-line computer activity is provided to users who generate points through participation. Promotional and incentive offers are displayed simultaneously with the activity to encourage participating users to select and enjoy the offers. Accumulated points may be applied to activate displayed offers to thereby allow participating users to be eligible for offers as sufficient points are accrued. Users are thereby filtered based on interest and willingness to participate.

Claims

1. A computer-readable non-transitory storage medium comprising instructions to cause a computing device to perform a method of providing an activity and an incentive offer, the method comprising:

generating a computer activity offering user participation on the computing device;

generating activity points for a user account corresponding to the user based on the user participation of the activity;

simultaneously displaying an incentive offer with the computer activity, the incentive offer relating to a tangible good or tangible service and being redeemable only upon reaching a predetermined activity point value, the incentive offer displaying a description of the tangible good or tangible service and the activity point value; and

reducing the activity points by the activity point value upon selection of the incentive offer by the user.

2. The computer-readable non-transitory storage medium of claim 1, wherein the method further comprises:

accessing a user profile corresponding to the user participating in the activity; and

selecting an incentive offer based on the user profile.

3. The computer-readable non-transitory storage medium of claim 2, wherein accessing the user profile includes accessing a database shared by a plurality of entities providing incentive offers corresponding to different physical locations.

4. The computer-readable non-transitory storage medium of claim 2, wherein accessing the user profile includes accessing a database used exclusively by a single entity providing incentive offers.

5. The computer-readable non-transitory storage medium of claim 2, wherein the user profile includes an image of the user and selecting the incentive offer is based on the image.

6. The computer-readable non-transitory storage medium of claim 1, wherein the method further comprises:

accessing a characteristic of the user participating in the activity;

accessing aggregated user profile data; and

selecting an incentive offer based on a comparison of the user characteristic and the user profile data.

7. The computer-readable non-transitory storage medium of claim 1, wherein the method further comprises:

logging a user into a user account; and

displaying an account total of activity points generated from a plurality of activity participation sessions.

8. The computer-readable non-transitory storage medium of claim 7, wherein the method further comprises:

accessing a user profile corresponding to the user account; and

selecting an incentive offer based on the user profile.

9. The computer-readable non-transitory storage medium of claim 1, wherein the method further comprises placing the incentive offer in a shopping cart corresponding to the user.

10. The computer-readable non-transitory storage medium of claim 9, wherein the incentive offer further requires monetary payment and the method further comprises receiving monetary payment to complete a transaction for the incentive offer.

11. The computer-readable non-transitory storage medium of claim 9, wherein the incentive offer includes an expiration date and wherein the method further comprises invalidating the incentive offer at the expiration date.

12. The computer-readable non-transitory storage medium of claim 1, wherein simultaneously displaying the incentive offer with the computer activity includes displaying the incentive offer and the activity on a web browser.

13. The computer-readable non-transitory storage medium of claim 1, wherein the method further comprises receiving compensation from an entity for the right to provide an incentive offer to the user.

14. The computer-readable non-transitory storage medium of claim 13, wherein the compensation includes money.

15. The computer-readable non-transitory storage medium of claim 13, wherein the compensation includes an offer for a tangible good or a tangible service.

16. The computer-readable non-transitory storage medium of claim 1, wherein the method further comprises:

receiving bids from entities for the right to provide an incentive offer to the user; and

awarding the right to an entity.

17. The computer-readable non-transitory storage medium of claim 1, wherein generating activity points is further based on the time the user participates in the activity.

18. The computer-readable non-transitory storage medium of claim 1, wherein generating activity points is further based on the user reaching a threshold within the activity.

37. The computer-readable non-transitory storage medium of claim 1, wherein the method further comprises:

selecting the incentive offer based on a current total of activity points within the user account.

38. The computer-readable non-transitory storage medium of claim 1, wherein the incentive offer is only redeemable using activity points from the user account.

19. A computer system to perform a method of providing an activity and an incentive offer, comprising:

a processor;

a computer-readable non-transitory storage medium comprising distinct modules operable on the computer system, wherein the modules include an activity module,

the activity module configured to generate a computer activity offering user participation on the computing device;

the activity module to generate activity points for a user account corresponding to the user based on the user participation of the activity;

the activity module to simultaneously display an incentive offer with the computer activity, the incentive offer relating to a tangible good or tangible service and only redeemable upon reaching a predetermined activity point value, the incentive offer displaying a description of the tangible good or tangible service and the activity point value; and

the activity module to reduce the activity points by the activity point value upon selection of the incentive offer by the user.

20. The computer system of claim 19 further comprising a user profile module configured to access a user profile corresponding to the user participating in the activity, and the activity module is further configured to select an incentive offer based on the user profile.

21. The computer system of claim 20 wherein the user profile module is further configured to access a database shared by a plurality of entities providing incentive offers corresponding to different physical locations.

22. The computer system of claim 20, wherein the user profile module is further configured to access a database used exclusively by a single entity providing incentive offers.

23. The computer system of claim 20, wherein the user profile includes an image of the user and selecting the incentive offer is based on the image.

24. The computer system of claim 19, wherein the modules further include a user profile module configured to access a characteristic of the user participating in the activity and access aggregated user profile data, and the activity module is further configured to select an incentive offer based on a comparison of the user characteristic and the user profile data.

25. The computer system of claim 19, wherein the activity module is further configured to log a user into a user account and display an account total of activity points generated from a plurality of activity participation sessions.

26. The computer system of claim 25, wherein the modules further include a user profile module configured to access a user profile corresponding to the user account, and the activity module is further configured to select an incentive offer based on the user profile.

27. The computer system of claim 19, wherein the modules further include a shopping cart module configured to receive and store an incentive offer corresponding to the user.

28. The computer system of claim 27, wherein the shopping cart module is further configured to receive monetary payment to complete a transaction for the incentive offer.

29. The computer system of claim 27 wherein the activity module is further configured to provide an expiration date for the incentive offer and the shopping cart is further configured to invalidate the incentive offer at the expiration date.

30. The computer system of claim 19, wherein simultaneously displaying the incentive offer with the computer activity includes displaying the incentive offer and the activity on a web browser.

31. The computer system of claim 19, wherein the activity module is further configured to receive compensation from an entity for the right to provide an incentive offer to the user.

32. The computer system of claim 31, wherein the compensation includes money.

33. The computer system of claim 31, wherein the compensation includes an offer for a tangible good or a tangible service.

34. The computer system of claim 19, wherein the activity module is further configured to receive bids from entities for the right to provide an incentive offer to the user and award the right to an entity.

35. The computer system of claim 19, wherein the activity module is further configured to generate activity points based on the time the user participates in the activity.

36. The computer system of claim 19, wherein the activity module is further configured to generate activity points based on the user reaching a threshold within the activity.

39. A computer-readable non-transitory storage medium comprising instructions to cause a computing device to perform a method of providing an activity and an incentive offer, the method comprising:

generating a computer activity offering user participation on the computing device;

generating activity points for a user account corresponding to the user based on the user participation of the activity;

simultaneously displaying an incentive offer, the computer activity, and a current total of activity points within the user account, the incentive offer displayed as a description of the tangible good or tangible service and the activity point value; and

reducing the activity points within the user account by the activity point value upon selection of the incentive offer by the user,

wherein the incentive offer relates to a tangible good or tangible service and is redeemable only upon reaching a predetermined activity point value within the user account and only through redemption of activity points from the user account.