System and method for profile filtered advertisements

• US 8,478,254 B2
• Filed: 08/20/2012
• Issued: 07/02/2013
• Est. Priority Date: 02/11/2004
• Status: Active Grant

• Current Assignee: Pinterest, Inc.
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Mgrdechian, Richard, Lee, Man-ho Lawrence
• Primary Examiner(s): LE, NHAN T
• Application Number:
  US13/590,013
• Publication Number:
  US 20120316967A1
• Time in Patent Office: 316 Days
• Field of Search: 455/414.1, 455/414.2, 455/418, 455/419, 455/420, 455/550.1, 709/219, 709/225, 709/229, 705/14
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
• CPC Class Codes: H04W 88/04 adapted for relaying to or from another terminal or user

Abstract

Embodiments of the present invention include improved communication system and methods. In one embodiment, the present invention includes a wireless communication method comprising, on a first wireless device, receiving one or more wireless device identifications associated with one or more other wireless devices, and transmitting at least one of the one or more wireless device identifications from the first wireless device to a remote computer system, and on the remote computer system, receiving the at least one wireless device identification, and accessing information associated with the at least one wireless device identification. Embodiments of the present invention may be used for electronic dating, social networking and other communication applications.

Claims

1. A method comprising:

receiving, at a server, a request from a first device to identify a plurality of devices on a network;

identifying, via the server, a device identifier associated with a second device from said plurality of devices;

receiving, at the server, user profile information associated with a user of the second device based on the device identifier;

retrieving, via the server, predefined preferences associated with the first device;

comparing, via the server, the predefined preferences with the user profile information;

transmitting, via the server, an indication to the first device indicating the presence of the second device if the user profile information matches the predefined preferences; and

facilitating communication of an advertisement from the first device to the second device.

2. The method of claim 1, further comprising:

saving the user profile information and predefined preferences in a storage accessible by the server.

3. The method of claim 2, further comprising:

enabling the first device to generate user specific advertisements based on the user profile information and predefined preferences stored in said storage, wherein content of the advertisements is based upon criteria present within the user profile information.

4. The method of claim 2, further comprising:

altering, via the server, the advertisement to conform to the user profile information.

5. The method of claim 1, further comprising:

saving the user profile information in a storage accessible by the first device.

6. The method of claim 1, further comprising:

identifying, via the server, a type of the second device; and

altering, via the server, the advertisement to conform to the type of the second device.

7. The method of claim 1, wherein the user profile information comprises filtering parameters associated with the user of the second device for filtering content of advertisements.

8. The method of claim 1, wherein the user profile information controls a number of advertisements received from the first device.

9. The method of claim 1, wherein the user profile information comprises information related to a location of the second device at which the advertisement can be received.

10. The method of claim 1, wherein the predefined preferences are preset by a user of the first device.

11. The method of claim 1, wherein the predefined preferences comprise preferences associated with a user of the first device.

12. The method of claim 1, further comprising:

identifying, via the server, that the second device is located within a proximity to a location, said proximity controlled by the predefined preferences.

13. The method of claim 1, wherein said second device is a plurality of devices.

14. A system comprising:

a database comprising stored data;

a server comprising a plurality of processors in communication with the data in the database, the server programmed to perform a plurality of operations, comprising;

receiving a request from a first device to identify a plurality of devices on a network;

identifying a device identifier associated with a second device from said plurality of devices;

receiving user profile information associated with a user of the second device based on the device identifier;

retrieving predefined preferences associated with the first device;

comparing the predefined preferences with the user profile information;

transmitting an indication to the first device the presence of the second device if the user profile information matches the predefined preferences; and

facilitating communication of an advertisement from the first device to the second device.

15. The system of claim 14, wherein the server is programmed to perform further operations comprising:

saving the user profile information and predefined preferences in a storage accessible by the server.

16. The system of claim 15, wherein the server is programmed to perform further operations comprising:

enabling the first device to generate user specific advertisements based on the user profile information and predefined preferences stored in said storage, wherein content of the advertisements is based upon criteria present within the user profile information.

17. The system of claim 14, wherein the server is programmed to perform further operations comprising:

saving the user profile information in a storage accessible by the first device.

18. The system of claim 14, wherein the server is programmed to perform further operations comprising:

altering the advertisement to conform to the user profile information.

19. The system of claim 14, wherein the server is programmed to perform further operations comprising:

identifying a type of the second device; and

altering the advertisement to conform to the type of the second device.

20. The system of claim 14, wherein the server is programmed to perform further operations comprising:

identifying that the second device is located within a proximity to a location, said proximity controlled by the predefined preferences.