Content management and delivery system

• US 8,478,758 B2
• Filed: 06/01/2012
• Issued: 07/02/2013
• Est. Priority Date: 04/27/2006
• Status: Active Grant

• Current Assignee: Seekr Technologies Incorporated
• Original Assignee: Vertical Search Works, Inc. (NTENT, Inc.)
• Inventors: Jeavons, Colin
• Primary Examiner(s): Corrielus, Jean M
• Application Number:
  US13/486,566
• Publication Number:
  US 20120240021A1
• Time in Patent Office: 396 Days
• Field of Search: 707/738, 707/822, 709/219, 709/217, 715/760, 715/781, 715/205, 717/168
• US Class Current: 707/738
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access

Abstract

A content management and delivery system that works with a publisher website to deliver access to advertising content within Microsites relevant to content accessed by the user on the publisher website. The system includes a computer program product for determining relevance of the advertising content with regard to a selected item of editorial content, and for creating a link to the advertising content in accordance with the relevance thereof. The computer program product ensures that when a user navigates to the advertising content using the link, the user is not caused to exit from a publisher environment.

Claims

1. A method for linking secondary content to related primary content in a web-based system, comprising the steps of:

constructing a taxonomy map for primary information content and secondary information content;

assigning at least one tag to each item of primary information content in accordance with the taxonomy map;

assigning at least one tag to each item of secondary information content in accordance with the taxonomy map;

performing a comparison of tags corresponding to a selected item of primary information content and tags corresponding to secondary information content;

evaluating the comparison against a predetermined threshold; and

providing a link to an item of secondary information content adjacent the selected item of primary information if the comparison meets or exceeds the predetermined threshold.

2. A method according to claim 1, further comprising the step of displaying the selected item of primary information content in accordance with input from a user.

3. A method according to claim 2, wherein said step of displaying of the selected item is performed simultaneously with said comparison.

4. A method according to claim 1, further comprising the step of displaying the selected item of secondary information content in accordance with input from a user.

5. A method according to claim 4, further comprising displaying a plurality of links adjacent the selected item of primary information wherein the plurality of links are displayed subject to a specified maximum number of links.

6. A method according to claim 1, wherein the predetermined threshold is a match between the respective tags of the items of primary information content and the items of secondary information content.

7. A method according to claim 6, wherein the tags reflect the hierarchically arranged categories.

8. A method according to claim 1, wherein the taxonomy map is formed from a hierarchical arrangement of predetermined categories of content.

9. The method of claim 8 further comprising updating the taxonomy map by adding or deleting categories.

10. The method of claim 8 further comprising updating the taxonomy map by changing the category hierarchy.

11. A method according to claim 1, wherein the tags are assigned without regard to keywords in the primary information content or the secondary information content.

12. A method according to claim 1, wherein the result of said comparison is a matching score of the item of secondary information content, and said step of displaying a link to an item of secondary information content further comprises displaying a link to a plurality of items of secondary information content for which the matching score meets or exceeds the predetermined threshold.

13. A method according to claim 1, wherein the result of said comparison is a matching score for the item of secondary information content, and said predetermined threshold is a matching score that corresponds to relative positions on the taxonomy map for the item of primary information content and the item of secondary information content.

14. The method of claim 13 wherein the matching score is determined by an algorithm that evaluates the tag for the primary information content against one or more tags for the secondary information content and determines the matching score by deducting a predetermined value for incomplete tag matches or missing tags.

15. A method according to claim 1, further comprising the step of assigning at least one tag to each new item of primary information content or a new item of secondary information content as it is added to the web-based system.

16. The method of claim 1 further comprising assigning metadata to an item of secondary content that is an indication of geographic applicability.

17. The method of claim 16 further comprising comparing a user IP address to the metadata indicating geographic applicability.

18. The method of claim 17 wherein the step of providing further includes providing only links to secondary content having metadata indicating geographic applicability that matches the user IP address.