System and method for presenting advertising data during trick play command execution

• US 8,479,229 B2
• Filed: 02/29/2008
• Issued: 07/02/2013
• Est. Priority Date: 02/29/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Cansler, James L., Scott, Charles, White, Scott
• Primary Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US12/040,261
• Publication Number:
  US 20090222854A1
• Time in Patent Office: 1,950 Days
• Field of Search: 725/35, 345/473
• US Class Current: 725/35
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A computer readable medium is disclosed containing instructions that when executed by a computer perform a method for presenting advertising data, the method including but not limited to receiving a video data stream at an end user device, receiving a video data stream at an end user device; recognizing a pattern in the video data stream indicating a particular arrangement of objects in the video data stream as scene start data; placing scene start marker data in the video data stream at the scene start data; receiving end user trick play command data during presentation of the video data stream at the end user device; and moving to the scene start marker data in the video data in response to the end user trick play command data. A system is disclosed for executing the method. A data structure is disclosed for containing data used by the system and method.

Claims

1. A non-transitory computer readable medium, containing a computer program comprising instructions that when executed by a computer perform functions to place a scene marker in a video data stream advertising data, the computer program comprising:

instructions to receive the video data stream at an end user device;

instructions to identify a position and identity of each of a plurality of separate objects in the video data stream at a first particular point in the video data stream;

instructions to recognize a particular geometric relationship between the position and identity of the plurality of separate objects at the first particular point in the video data stream, wherein the geometric relationship between the plurality of separate objects indicates two parallel lines of plurality of separate objects;

instructions to place a scene start marker at the first particular point in the video data stream;

instructions to move to the scene start marker at the particular point in the video data stream in response to end user trick play command data; and

instructions to present trick play sponsor data during the move to the scene start marker.

2. The medium of claim 1, wherein the objects are football players, the computer program further comprising:

instructions to insert scene end data marker in the video data stream a predetermined time later at a third particular point in the video data stream after the start of the sports scene.

3. The medium of claim 2, wherein the scene start marker indicates a start of a sports scene based on the geometric relationship between the separate objects,

instructions to generate scene characterization data for the video data stream between the scene marker at start of the sports scene and an end of the sports scene;

and

instructions to select a trick play sponsor from a correlation between the scene characterization data and the trick play sponsor data.

4. The medium of claim 2, wherein the trick play sponsor data further comprises visual presentation data.

5. The medium of claim 2, wherein the trick play sponsor data further comprises audio presentation data.

6. The medium of claim 1, wherein the geometric relationship between the plurality of separate objects indicates a baseball batter in a batter'"'"'s box.

7. The medium of claim 6, wherein the instructions to recognize further comprise instructions to sense movement at a second particular point in the video data stream in the plurality of separate objects at the start of the sports scene indicating a start of a sports play in progress and the instructions to move further comprise instructions to the move to the second particular point in the video data stream indicating the start of the sports play in progress.

8. The medium of claim 7, the computer program further comprising instructions to insert scene end data marker in the video data stream a predetermined time later at a third particular point in the video data stream after the start of the sports scene based on the geometric relationship between the plurality of separate objects a baseball batter in a batter'"'"'s box and.

9. The medium of claim 8, wherein the predetermined time later for the scene end mark is 10 seconds for the golfer addressing the ball, 15 seconds for the baseball player in the batter'"'"'s box and 25 seconds for two parallel lines of football players.

10. A system for presenting advertising data, the system comprising:

a processor in data communication with a tangible computer readable medium; and

a computer program embedded in the computer readable medium, the computer program comprising

instructions to receive a video data stream at an end user device,

instructions to identify a position and identity of each of a plurality of separate objects in the video data stream at a first particular point in the video data stream;

instructions to recognize a particular geometric relationship between the position and identity of the plurality of separate objects indicating one of two parallel lines of the plurality of separate objects at the first particular point in the video data stream at the first particular point in the video data stream;

instructions to place a scene start marker at the particular point in the video data stream;

instructions to move to the scene marker at the first particular point in the video data stream in response to end user trick play command data; and

instructions to present trick play sponsor data during the move to the scene start marker.

11. The system of claim 10, wherein the vide data stream is a single video data stream, wherein the geometric relationship indicates one of two parallel lines of football players the computer program further comprising

instructions to insert scene end data marker in the video data stream a predetermined time later at a third particular point in the video data stream after the start of the sports scene based on the geometric relationship between the plurality of separate objects.

12. The system of claim 11, wherein the scene start marker indicates a start of a sports scene based on the geometric relationship between the separate objects, the computer program further comprising:

instructions to generate scene characterization data for the video data stream between the scene start marker at start of the sports scene and an end of the sports scene; and

instructions to select a trick play sponsor from a correlation between the scene characterization data and the trick play sponsor data.

13. The system of claim 11, wherein the trick play sponsor data further comprises visual presentation data.

14. The system of claim 11, wherein the trick play sponsor data further comprises audio presentation data.

15. The system of claim 12, wherein the geometric relationship between the plurality of separate objects indicates a baseball batter in a batter'"'"'s box.

16. The medium of claim 15, wherein the instructions to recognize further comprise instructions to sense movement at a second particular point in the video data stream in the plurality of separate objects at the start of the sports scene indicating a start of a sports play in progress and the instructions to move further comprise instructions to the move to the second particular point in the video data stream indicating the start of the sports play in progress.

17. The medium of claim 16, wherein the sports object data is selected from the group consisting of data indicating a golf ball, baseball and parallel lines of football players, the computer program further comprising instructions to insert scene end data marker in the video data stream a predetermined time later at a third particular point in the video data stream after the start of the sports scene based on the geometric relationship between the plurality of separate objects indicating one of two parallel lines of football players, a baseball batter in a batter'"'"'s box and a golfer addressing a golf ball.

18. The system of claim 17, wherein the predetermined time later for the scene end mark is 10 seconds for the golfer addressing the ball, 15 seconds for the baseball player in the batter'"'"'s box and 25 seconds for two parallel lines of football players.

19. A non-transitory computer readable medium containing a data structure embedded in the computer readable medium for containing data used by a computer to present advertising data, the data structure comprising:

a first data structure field for containing sports formation data indicating a geometric relationship between the positions of a plurality of separate objects appearing in a video stream indicating one of two parallel lines of the plurality of separate objects indicating a sports formation indicating a beginning of a sports scene for detection in a video data stream by the processor;

a second data structure field for containing data indicating scene start marker data for the sports formation data in the scene identified in scene identifier data; and

a third data structure field for containing trick play command data for containing data indicating a sponsor for advertising data for presentation during execution of trick play command data.

20. The computer readable medium of claim 19, further comprising:

a fourth data structure field for containing data indicative of trick play command data for execution in skipping to the scene during execution of the trick play command data.