Method and computer medium for tracking social interactions and targeting offers

  • US 8,494,915 B2
  • Filed: 07/24/2012
  • Issued: 07/23/2013
  • Est. Priority Date: 05/12/1999
  • Status: Expired due to Fees
First Claim
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1. A non-transitory computer readable storage medium having embodied thereon instructions executable by a processor to perform a method to present an offer for a good or service, the method comprising:

  • identifying the location of both a user and a plurality of merchants associated with offers for one or more goods or services;

    selecting a plurality of offers based on the identified location of both the user and the plurality of merchants;

    identifying a profile of the user, wherein the profile is based upon recorded information about the user and the recorded information is based upon at least one connection with another member within a social network and feedback provided about a merchant by the member;

    presenting an offer to the user based on the identified profile of the user and from the plurality of offers based on the identified location of both the user and the plurality of merchants, wherein the offer presentation includes;

    member feedback related to at least one merchant from the plurality of merchantsa map for a particular geographic area that identifies the location of a merchant for the offer,a retail list price of the good or service associated with the offer, anda time period associated with the offer, wherein a price paid for the good or service is discounted from the retail list price; and

    sharing the offer with one or more members of the social network, wherein at least one interaction between the one or more members of the social network is recorded, and the recording tracks a connection between the one or more members of the social network with respect to the offer.

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