Mobile dynamic advertisement creation and placement

• US 8,503,995 B2
• Filed: 10/29/2012
• Issued: 08/06/2013
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis, Karasic, Neal
• Primary Examiner(s): TRAN, CONGVAN
• Application Number:
  US13/662,874
• Publication Number:
  US 20130053005A1
• Time in Patent Office: 281 Days
• Field of Search: 455/404.1, 455405-408, 4554121- 2, 4554141- 4, 455/466, 455/41.1, 705/14.4, 705/14.53, 705/14.55, 705/14.64, 705/784
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A system for targeted delivery of advertising including the steps of: (i) receiving a navigation request from a mobile communication facility including a user selection of a first advertisement displayed on the mobile communication facility; (ii) receiving an indicator input including (a) a geographical location and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (iii) receiving a business rule; (iv) dynamically creating a second advertisement configured to be displayed on the mobile communication facility based on the navigation request, the indicator input, the business rule, and a rendering capability of the mobile communication facility; and (v) transmitting the second advertisement to the mobile communication facility.

Claims

1. A system for targeted delivery of advertising on a plurality of mobile communication facilities, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(i) receiving a navigation request from a mobile communication facility, wherein the navigation request comprises an action by a user with the mobile communication facility, wherein the action is a user selection of a first advertisement displayed on the mobile communication facility;

(ii) receiving an indicator input, wherein the indicator input comprises data corresponding to (a) a geographical location in which the user is situated and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location, wherein the queries are substantially related to each other or accesses to content are substantially related to each other, wherein the substantially related queries or substantially related accesses to content have been increasing in frequency prior to receipt of the navigation request;

(iii) receiving a business rule, wherein the business rule contains at least one instruction that when applied to the creation of a second advertisement for presentation to the user restricts the content of the second advertisement to a content that would not have been created but for application of the instruction, wherein the instruction relates to at least one of;

(a) selection of age appropriate content in view of the age of the user;

(b) selection of non-violent content in view of an act of national violence, a national emergency, a death of a prominent figure, or a day of mourning having contemporaneously occurred at the time of creation of the second advertisement; and

(c) selection of content that is not contextually linked to a tragic event having contemporaneously occurred at the time of creation of the second advertisement;

(iv) dynamically creating the second advertisement configured to be displayed on the mobile communication facility, wherein the second advertisement is based at least in part on the navigation request, the indicator input, the business rule, and a rendering capability of the mobile communication facility determined by a make or model thereof; and

(v) transmitting the second advertisement to the mobile communication facility for display thereon.

2. The system of claim 1, wherein the indicator input further comprises data provided by a wireless provider.

3. The system of claim 2, wherein the data is a transaction history associated with the user.

4. The system of claim 1, wherein the geographical location is determined via GPS or Wi-Fi triangulation.

5. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to target delivery of advertising on a plurality of mobile communication facilities by performing the steps of:

(i) receiving a navigation request from a mobile communication facility, wherein the navigation request comprises an action by a user with the mobile communication facility, wherein the action is a user selection of a first advertisement displayed on the mobile communication facility;

(ii) receiving an indicator input, wherein the indicator input comprises data corresponding to (a) a geographical location in which the user is situated and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location, wherein the queries are substantially related to each other or accesses to content are substantially related to each other, wherein the substantially related queries or substantially related accesses to content have been increasing in frequency prior to receipt of the navigation request;

(iii) receiving a business rule, wherein the business rule contains at least one instruction that when applied to the creation of a second advertisement for presentation to the user restricts the content of the second advertisement to a content that would not have been created but for application of the instruction, wherein the instruction relates to at least one of;

(a) selection of age appropriate content in view of the age of the user;

(b) selection of non-violent content in view of an act of national violence, a national emergency, a death of a prominent figure, or a day of mourning having contemporaneously occurred at the time of creation of the second advertisement; and

(c) selection of content that is not contextually linked to a tragic event having contemporaneously occurred at the time of creation of the second advertisement;

(iv) dynamically creating the second advertisement configured to be displayed on the mobile communication facility, wherein the second advertisement is based at least in part on the navigation request, the indicator input, the business rule, and a rendering capability of the mobile communication facility determined by a make or model thereof; and

(v) transmitting the second advertisement to the mobile communication facility for display thereon.

6. The computer readable medium of claim 5, wherein the indicator input further comprises data provided by a wireless provider.

7. The computer readable medium of claim 6, wherein the data is a transaction history associated with the user.

8. The computer readable medium of claim 5, wherein the geographical location is determined by GPS or Wi-Fi triangulation.