Advance notice of television advertisements

• US 8,516,518 B2
• Filed: 09/30/2009
• Issued: 08/20/2013
• Est. Priority Date: 09/30/2009
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Inventors: Bolyukh, Yuriy, Kukoyi, Dolapo, Stettner, Armando, Charania, Aamer
• Primary Examiner(s): Srivastava, Vivek
• Assistant Examiner(s): Malangone, Carmine
• Application Number:
  US12/570,276
• Publication Number:
  US 20110078740A1
• Time in Patent Office: 1,420 Days
• Field of Search: 725 32- 36
• US Class Current: 725/34
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/485 End-user interface for client configuration
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A video client receives an advertising map over a subscription multimedia network, where the advertising map includes a schedule of default advertisements during a programming break and indications of available alternate advertisements. The video client provides, for display to a user, indicators for the schedule of default advertisements and receives user input to alter the schedule of default advertisements. The video client retrieves advertising content for the altered schedule and presents, on the display and during the programming break, the advertising content for the altered schedule.

Claims

1. A method comprising:

causing, by a client device, a menu to be presented at a particular period of time before a programming break,

the menu being presented concurrently with presentation of programming content associated with the programming break,

the menu including;

a first portion for a first timeslot of the programming break, and

a second portion for a second timeslot of the programming break

the first portion including;

a first indicator associated with a first default advertisement for the first timeslot of the programming break, and

a second indicator associated with a first alternate advertisement for the first timeslot of the programming break, and

the second portion including;

a third indicator associated with a second default advertisement for the second timeslot of the programming break, and

a fourth indicator associated with a second alternate advertisement for the second timeslot of the programming break;

receiving, by the client device, an input to replace the first default advertisement with the first alternate advertisement;

creating, by the client device, an altered schedule based on the input; and

providing, by the client device and during the first timeslot of the programming break, the first alternate advertisement based on the altered schedule.

2. The method of claim 1, further comprising:

sending, to a server, a notification of the input; and

receiving, based on the notification, the first alternate advertisement for presentation to the user.

3. The method of claim 1, further comprising:

receiving an advertising map that includes one or more of;

an indication of a number of scheduled breaks within the programming content,

the scheduled breaks including the programming break,

an indication of a number of timeslots within each one of the scheduled breaks,

the timeslots including the first timeslot and the second timeslot, or

information regarding durations of the timeslots.

4. The method of claim 3, where the first indicator includes one or more of:

an image corresponding to the first default advertisement,

a thumbnail video corresponding to the first default advertisement, or

descriptive information corresponding to the first default advertisement.

5. The method of claim 1, where the input is received during the programming break.

6. The method of claim 1, further comprising:

receiving an advertising map that includes information regarding the first default advertisement, the second default advertisement, the first alternate advertisement, and the second alternate advertisement,

the menu being based on the advertising map.

7. A system comprising:

a processor to;

cause a menu to be presented at a particular period of time before a break of programming content,

the menu being presented concurrently with presentation of programming content associated with the break,

the menu including;

a first portion for a first timeslot of the break, and

a second portion for a second timeslot of the break,

the first portion including;

a first indicator associated with a first default advertisement for first timeslot of the break, and

a second indicator associated with a first alternative advertisement for the first timeslot of the break, and

the second portion including;

a third indicator associated with a second default advertisement for the second timeslot of the break, and

a fourth indicator associated with a second alternative advertisement for the second timeslot of the break;

receive input to replace the first default advertisement, with the first alternative advertisement;

create an altered schedule based on the input; and

provide, for presentation and during first timeslot of the break, the first alternative advertisement based on the altered schedule.

8. The system of claim 7, where the first indicator includes one or more of:

an image corresponding to the first default advertisement,

a thumbnail video corresponding to the first default advertisement, or

descriptive information corresponding to the first default advertisement.

9. The system of claim 7, where the processor is further to:

receive, before causing the menu to be presented, advertising schedule information that includes information indicating one or more of;

a number of scheduled breaks within the programming content,

the scheduled breaks including the break,

a number of timeslots within each one of the scheduled breaks,

the timeslots including the first timeslot and the second timeslot, or

information regarding durations of the timeslots.

10. The system of claim 8, where the processor is further to:

provide information regarding the input to a server,

receive information regarding a supplemental advertisement from the server, and

provide, for presentation, the supplemental advertisement.

11. The system of claim 7, where the processor is further to:

receive an advertising map that includes information regarding the first default advertisement, the second default advertisement, the first alternate advertisement, and the second alternate advertisement,

the menu being based on the advertising map.

12. A method comprising:

sending, by one or more devices and to a video client, an advertising map that includes information to be provided, for presentation, by the client device in a menu at a particular period of time before a programming break and concurrently with presentation of programming content associated with the programming break,

the menu including;

a first portion for a first timeslot of the programming break, and

a second portion for a second timeslot of the programming break,

the first portion including;

a first indicator associated with a first default advertisement for the first timeslot of the programming break, and

a second indicator associated with a first alternative advertisement for the first timeslot of the programming break, and

the second portion including;

a third indicator associated with a second default advertisement for the second timeslot of the programming break, and

a fourth indicator associated with a second alternative advertisement for the second timeslot of the programming break;

receiving, by the one or more devices, a notification that a user has selected to replace the first default advertisement with the first alternative advertisement; and

sending, by one of the one or more devices and to the video client, the first alternative advertisement based on the notification.

13. The method of claim 12, further comprising:

storing metrics regarding the user selecting the first alternative advertisement.

14. The method of claim 12, where the advertising map further includes one or more of:

an indication of a number of scheduled breaks within the programming content,

the scheduled breaks including the programming break,

an indication of a number of timeslots within each one of the scheduled breaks,

the timeslots including the first timeslot and the second timeslot, or

information regarding durations of the timeslots.

15. The method of claim 12, further comprising:

determining supplemental advertising content to be presented to based one or more of;

a dynamic set of advertising campaign rules associated with the supplemental advertising content, or

a user profile associated with the video client, and

sending, to the video client, information regarding the supplemental advertising content.

16. The method of claim 12, where the first indicator includes one or more of:

an image corresponding to the first default advertisement,

a video corresponding to the first default advertisement, or

descriptive information corresponding to the first default advertisement.

17. A system comprising:

one or more processors to;

send, to a device, information to be provided, for presentation, by the device in a menu at a particular period of time before a programming break and concurrently with presentation of programming content associated with the programming break,

the menu including;

a first portion for a first timeslot of the programming break, and

a second portion for a second timeslot of the programming break,

the first portion including;

a first indicator associated with a first default advertisement for a first timeslot of the programming break, and

a second indicator associated with a first alternative advertisement for the first timeslot of the programming break, and

the second portion including;

a third indicator associated with a second default advertisement for the second timeslot of the programming break, and

a fourth indicator associated with a second alternative advertisement for the second timeslot of the programming break;

receive, from the device, a request indicating a selection to replace the first default advertisement with the first alternative advertisements; and

send, to the device and based on the request, the first alternative advertisement to be presented by the device during the first timeslot.

18. The system of claim 17, where the information comprises:

an indication of a number of scheduled breaks within the programming content,

the scheduled breaks including the programming break,

an indication of a number of timeslots within each one of the scheduled breaks,

the timeslots including the first timeslot and the second timeslot, and

information regarding durations of the timeslots.

19. The system of claim 17, where the one or more processors are further to:

determine supplemental advertising content to be presented to a user; and

send, to the device, instructions to retrieve the supplemental advertising content for presentation to the user.

20. The system of claim 17, where the first indicator includes one or more of:

an image corresponding to the first default advertisement,

a video corresponding to the first default advertisement, or

descriptive information corresponding to the first default advertisement.

21. A non-transitory computer-readable medium storing instructions, the instructions comprising:

one or more instructions that, when executed by at least one processor, cause the at least one processor to;

provide, for presentation, a menu at a particular period of time before a break in program content and concurrently with presentation of the program content,

the menu including;

a first portion for a first timeslot of the break, and

a second portion for a second timeslot of the break,

the first portion including;

a first indicator associated with a first default advertisement for the first timeslot of the break, and

a second indicator associated with a first alternative advertisement for the first timeslot of the break, and

the second portion including;

a third indicator associated with a second default advertisement for the second timeslot of the break, and

a fourth indicator associated with a second alternative advertisement for the second timeslot of the break;

receive an input to replace the first default advertisement with the first alternative advertisement; and

cause, based on the input, the first alternative advertisement to be presented during the first timeslot of the break.

22. The non-transitory computer-readable medium of claim 21, where the instructions further comprise:

one or more instructions that, when executed by the at least one processor, cause the at least one processor to;

store metrics regarding the input.

23. The non-transitory computer-readable medium of claim 21, where the first indicator includes one or more of:

an image corresponding to the first default advertisement,

a video corresponding to the first default advertisement, or

descriptive information corresponding to the first default advertisement.