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Methods, apparatus and computer-readable media for conveying television program advertisements

  • US 8,522,275 B2
  • Filed: 03/06/2008
  • Issued: 08/27/2013
  • Est. Priority Date: 12/31/2007
  • Status: Active Grant
First Claim
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1. A method for execution by a controller, comprising:

  • the controller identifying a television program whose start time falls within a time window of acceptable viewability relative to a promotional time slot appearing within a first content stream, the television program being carried by a second content stream different from the first content stream;

    the controller causing conveyance during the promotional time slot of an advertisement for the television program; and

    the controller causing an indication of the second content stream to be transmitted to customer equipment in the form of a marker sent with the first content stream during the promotional time slot.

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