Methods, apparatus and computer program products for targeted and customized marketing of vehicle customers

• US 8,527,349 B2
• Filed: 11/11/2011
• Issued: 09/03/2013
• Est. Priority Date: 02/25/2009
• Status: Active Grant

• Current Assignee: The Reynolds and Reynolds Company
• Original Assignee: HCD Software, LLC (Reynolds & Reynolds Company)
• Inventors: Colson, Charles Richard, Duluc, Rafael A.
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): CAO, VINCENT M
• Application Number:
  US13/294,804
• Publication Number:
  US 20120059725A1
• Time in Patent Office: 662 Days
• Field of Search: None
• US Class Current: 705/14.67
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

Methods, systems and computer program products for targeted and customized marketing to customers and, specifically in some embodiments, customers having a previous relationship with the entity implementing the marketing tool. The embodiments of the invention herein disclosed provide for efficient identification of previous customers based on their current product, service or property and/or their previous, and in some instances, ongoing financial obligation related to the current product, service or property. A replacement product, service or property is identified and a financial transaction proposal, such as a sales or lease proposal, is generated for one or more of the identified previous customers based on customers meeting criteria associated with variable parameters of the proposed transaction.

Claims

1. A method for a user to determine potential customers of a vehicle to contact comprising:

determining, using a computing device, a customer whose vehicle is either scheduled for vehicle service or that is currently at a location for vehicle service;

determining one or more first vehicles that are existing and currently available to the user that the user can offer to potential customers;

identifying, using a computing device,

one of the first vehicles that is a similar make and model as the customer vehicle;

receiving, by a computing device, customer information and market information wherein said market information includes an estimated market value for the customer vehicle and at least one of an interest rate, a manufacturer'"'"'s incentive that is available for the first vehicle, and a sales price of the first vehicle;

generating, by a computing device, a report if the first vehicle is of the similar make and model as the customer vehicle, such report including the customer information and an estimated proposal for the first vehicle based at least in part on said estimated market value of the customer vehicle and the market information; and

determining that the customer is a potential customer to contact regarding the first vehicle based on said report.

2. The method of claim 1, wherein identifying further comprises identifying, using the computing device, whether the customer vehicle is at least one of a same make or a same model as the first vehicle.

3. The method of claim 1, further comprising determining, using a computing device, a variance amount between a current monthly vehicle payment or lease amount for the customer vehicle and the estimated monthly purchase or lease payment for the first vehicle and, wherein generating the report further comprises generating the report, such report additionally comprising the variance amount.

4. The method of claim 1, further comprising determining, using a computing device, the estimated market value for the customer vehicle.

5. The method of claim 4, wherein determining the estimated market value further comprises determining, using the computing device, the estimated market value for the customer vehicle based at least in part on service information associated with the customer vehicle indicating a present condition of the customer vehicle.

6. The method of claim 1, further comprising determining, using a computing device, an equity amount in the customer vehicle based on the estimated market value and current vehicle financing information and, wherein generating the report further comprises generating the report, such report additionally comprising the equity amount.

7. The method of claim 1, further comprising contacting the potential customer regarding the first vehicle on the report while the customer is currently at the location for the vehicle service.

8. The method of claim 7, wherein contacting further comprises contacting the potential customer with at least one of a vehicle sales proposal or a vehicle lease proposal related to the first vehicle while the customer is currently at the location for the vehicle service.

9. An apparatus for a user to determine which potential customers of a vehicle to contact, the apparatus comprising:

a computing platform having at least one processor and a memory in communication with the processor; and

a customer marketing module stored in the memory, executable by the processor and configured to;

determine a customer whose vehicle is either scheduled for vehicle service or that is currently at a location for vehicle service;

determine one or more first vehicles that are existing and currently available to the user that the user desires to offer to potential customers,

identify at least one of the first vehicles that is similar make and model to the customer vehicle,

receive customer information and market information wherein said market information includes an estimated market value for the customer vehicle and at least one of an interest rate, a manufacturer'"'"'s incentive that is available for the first vehicles, and a sales price of the first vehicles, and

generate a report if the first vehicle is of the similar make and model as the customer vehicle, such report including the customer information and an estimated proposal for the first vehicle based at least in part on said estimated market value of the customer vehicle and the market information, wherein the report is a basis for determining that the customer is a potential customer to contact regarding the first vehicle.

10. The apparatus of claim 9, wherein the customer marketing module is further configured to identify whether the customer vehicle is at least one of a same make or a same model as the first vehicle.

11. The apparatus of claim 9, wherein the customer marketing module is further configured to (1) determine a variance amount between a current monthly vehicle payment or lease amount for the customer vehicle and the estimated monthly purchase or lease payment for the first vehicle and (2) generating the report, such report additionally comprising the variance amount.

12. The apparatus of claim 9, wherein the customer marketing module is further configured to determine the estimated market value for the customer vehicle.

13. The apparatus of claim 12, wherein the customer marketing module is further configured to determine the estimated market value based at least in part on service information associated with the customer vehicle indicating a present condition of the customer vehicle.

14. The apparatus of claim 9, wherein the customer marketing module is further configured to (1) determine an equity amount in the customer vehicle based on the estimated market value and current vehicle financing information and (2) generate the report, such report additionally comprising the equity amount.

15. The apparatus of claim 9, wherein the customer marketing module is further configured to generate the report, wherein the report is a basis for determining that the customer is a potential customer to contact regarding the first vehicle while the customer is currently at the location for the vehicle service.

16. The apparatus of claim 15, wherein the customer marketing module is further configured to contact the potential customer with at least one of a vehicle sales proposal or a vehicle lease proposal related to the first vehicle while the customer is currently at the location for the vehicle service.

17. A computer program product that includes a tangible, non-transitory computer-readable medium having sets of codes for causing a computer processor to perform the following steps:

determining a customer whose vehicle is either scheduled for vehicle service or that is currently at a location for vehicle service;

determining one or more first vehicles that are existing and currently available to the user that the user desires to offer to potential customers,

identifying at least one of the first vehicles that is similar make and model to the customer vehicle,

receiving customer information and market information wherein said market information includes an estimated market value for the customer vehicle and at least one of an interest rate, a manufacturer'"'"'s incentive that is available for the first vehicles, and a sales price of the first vehicles, and

generating a report if the first vehicle is of the similar make and model as the customer vehicle, such report including the customer information and an estimated proposal for the first vehicle based at least in part on said estimated market value of the customer vehicle and the market information, wherein the report is a basis for determining that the customer is a potential customer to contact regarding the first vehicle.

18. The computer program product of claim 17, wherein the step of identifying further comprises identifying whether the customer vehicle is at least one of a same make or a same model as the first vehicle.

19. The computer program product of claim 17, wherein the steps further comprise determining a variance amount between a current monthly vehicle payment or lease amount for the customer vehicle and the estimated monthly purchase or lease payment for the first vehicle and, wherein the step of generating the report further comprises generating the report, such report additionally comprising the variance amount.

20. The computer program product of claim 17, wherein the steps further include determining the estimated market value for the customer vehicle.

21. The computer program product of claim 20, wherein the steps further include determining the estimated market value for the customer vehicle based at least in part on service information associated with the customer vehicle indicating a present condition of the customer vehicle.

22. The computer program product of claim 17, wherein the steps further comprise determining an equity amount in the customer vehicle based on the estimated market value and current vehicle financing information and, wherein the step of generating the report further comprises generating the report, such report additionally comprising the equity amount.

23. The computer program product of claim 17, wherein the step of generating further comprises generating the report, wherein the report is a basis for determining that the customer is a potential customer to contact regarding the first vehicle while the customer is currently at the location for the vehicle service.

24. The computer program product of claim 23, wherein the steps further comprise contacting the potential customer with at least one of a vehicle sales proposal or a vehicle lease proposal related to the first vehicle while the customer is currently at the location for the vehicle service.